Senior Brand Manager Culturelle
Location: Shelton, CT/USA
Join i-Health, a dsm-firmenich company, and help shape the future of digestive health and wellness through one of the most trusted brands in the probiotics category.
As Senior Brand Manager, you will lead the strategic growth of Culturelle®, a science-backed leader in probiotics and gut health, in a role that combines strategic leadership with hands-on execution, driving brand vision, portfolio growth, consumer engagement and commercial success across a dynamic and growing category.
You will serve as the voice of the consumer while partnering across functions to develop impactful marketing strategies, strengthen category leadership, and deliver sustainable business growth.
Your Key Responsibilities:
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Develop and execute the Culturelle brand strategy aligned with business objectives, consumer insights, category trends, and competitive dynamics. Lead portfolio strategy, including brand positioning, benefit architecture, pricing, innovation, and channel strategies.
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Own and manage the Culturelle profit and loss performance, partnering across the organization to drive growth and profitability. Develop and execute integrated marketing programs across digital, social, shopper marketing, public relations, retail activation, and healthcare professional channels.
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Partner with Innovation, Science, Customer Marketing, Design, Sales, Finance, Supply Chain, and Operations teams to achieve business objectives. Utilize consumer insights, market research, syndicated data, and analytics to inform business decisions and optimize performance.
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Lead innovation initiatives and support the development of new products, portfolio expansion, packaging modernization, and lifecycle management activities.
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Manage agency partners to ensure delivery of strategic priorities and business objectives.
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Foster strong cross-functional collaboration and contribute to a culture of accountability, innovation, and continuous improvement.
The salary scale provided reflects the pay range dsm-firmenich expects to pay the successful candidate for the position. Individual pay offered will be based on the applicant’s job-related skills, experience, relevant education, or training, and primary work location. Salary $132,000-$175,000.
We Bring:
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The opportunity to work on a leading consumer health brand with a meaningful impact on people's lives.
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A collaborative environment where science, innovation, and consumer insights come together to drive growth.
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Opportunities for professional development and career growth across a global organization.
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A culture that encourages curiosity, creativity, and continuous learning.
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Empowerment to make meaningful contributions while working alongside talented colleagues.
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A workplace where everyone is valued, respected, and encouraged to bring their authentic selves to work.
You Bring:
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Minimum 8 years of experience in consumer-packaged goods brand marketing required, with preference for this experience within health, wellness, nutrition, healthcare, or related categories
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Minimum 2 years of experience directly managing others required
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Experience developing and executing brand strategies
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Proven experience managing brands and delivering business growth through strategic marketing initiatives along with strong understanding of consumer insights, market research, syndicated data, and analytics
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Demonstrated ability to lead cross-functional initiatives and influence stakeholders across a matrix organization along with experience managing agency partners and integrated marketing programs.
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Bachelor's degree required; MBA preferred.
Our recruitment process
Interested in this position? Please apply online by uploading your resume in English via our career portal by August 10, 2026.
Inclusion, belonging and equal opportunity statement
At dsm-firmenich, we believe being a force for good starts with the way we treat each other. When people feel supported, included, and free to be themselves, they do their best work – and that’s exactly the kind of culture we’re building. A place where opportunity is truly equal, authenticity is celebrated, and everyone has the chance to grow, contribute, and feel they belong.
We’re proud to be an equal opportunity employer, and we’re serious about making our hiring process as fair and inclusive as possible. From inclusive language and diverse interview panels to thoughtful sourcing, we’re committed to reflecting the world we serve.
We welcome candidates from all backgrounds — no matter your gender, ethnicity, sexual orientation, or anything else that makes you, you.
And if you have a disability or need any support through the application process, we’re here to help – just let us know what you need, and we’ll do everything we can to make it work.
About dsm-firmenich
As innovators in nutrition, health, and beauty, dsm-firmenich reinvents, manufactures, and combines vital nutrients, flavors, and fragrances for the world’s growing population to thrive. With our comprehensive range of solutions, with natural and renewable ingredients and renowned science and technology capabilities, we work to create what is essential for life, desirable for consumers, and more sustainable for the planet. dsm-firmenich is a Swiss-Dutch company, listed on the Euronext Amsterdam, with operations in almost 60 countries and revenues of more than €12 billion. With a diverse, worldwide team of nearly 30,000 employees, we bring progress to life™ every day, everywhere, for billions of people.
www.dsm-firmenich.com
Agency Note
Please note this is a direct search led by dsm-firmenich. We only accept applications from candidates, not from agencies nor subject to agency’s fees, percentages or similar.
