About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About KSFY/KDLT:
Sioux Falls is one of the fastest growing cities in the Upper Midwest and is home to more than 200,000 people. Healthcare and finance make up much of the workforce in Sioux Falls. There is never a shortage of things to do here. Summers are packed with outdoor festivals and concert events. Many also enjoy the city’s nearly 30 miles of bike trails; be sure to stop by the beautiful waterfalls of the Big Sioux River! And winter doesn't mean people hibernate; there are plenty of outdoor and indoor activities all winter long. In 2014, the city built a 12,000 seat area that has hosted everything from PBR events, hockey and indoor football, to concerts with names like Paul McCartney, Carrie Underwood and Ed Sheeran. The city is also home to a new indoor aquatic center, indoor ice skating facility, basketball arena, and an indoor tennis complex. There is no shortage of places to eat either. Not only is Sioux Falls home to many familiar restaurant chains, but it's also known for many great locally-owned restaurants. And if you want to get away for the weekend, you can drive to Omaha in three hours, Minneapolis in four and the Black Hills in five.
KSFY/KDLT is an award-winning television operation serving viewers in the eastern half of South Dakota as well as portions of southwest Minnesota and northwest Iowa. The stations operate from a new studio in downtown Sioux Falls as one rebranded organization called Dakota News Now. The facilities put Dakota News Now on the cutting edge of television and news gathering technology, making it one of the most state-of-the-art television stations in the market and the region. The Dakota News Now team produces 38 hours of news each week. Some of our employees have been here for more than 25 years. For others, this is their first job out of college. It's a great mix that gives us different perspectives while covering the news. People here enjoy the work they do, and everyone steps up to the plate during major news events like breaking news and severe weather.
Learn more about Dakota News Now & Sioux Falls here: https://www.dakotanewsnow.com/page/ksfykdlt-careers/
Job Summary/Description:
Dakota News Now is seeking a forward-thinking, dynamic Digital Content Manager to lead and oversee our growing digital efforts, managing the production and publication of content across all multimedia platforms. This role is responsible for overseeing audience engagement and CTV growth while ensuring the station remains at the forefront of emerging digital trends, including SEO and social media strategy. As part of our leadership team, the Digital Content Manager will play a key role in ensuring high-quality, timely, and engaging content is delivered to our diverse audience. The ideal candidate will have exceptional writing skills, strong communication abilities, and thrive in a fast-paced, deadline-driven newsroom.
Duties/Responsibilities include, but are not limited to:
- Must be able to write and publish news, weather, and sports coverage on all digital platforms
- Strong skills in gathering user-generated content and the creation of enterprise material
- Develop strategies for live and on-demand digital content to expand CTV and streaming efforts
- Oversee a team of digital content producers and ensure they are trained, supported, and meeting production goals
- Work closely with reporters, producers, and other newsroom members to identify breaking news stories, trends, and features that can be developed for digital distribution
- Collaborate with the digital team and other newsroom managers to strategize and implement engaging content plans, including illustrating weekly successes and failures using digital analytics tools
- Monitor analytics to track engagement, optimize video and story placement, and increase overall digital consumption
- Drive CTV adoption and engagement by collaborating with news and marketing teams to create and promote exclusive CTV content on platforms like Roku, Amazon Fire TV, and Apple TV
- Lead efforts to increase social referrals by developing engaging, shareable content that drives users back to Dakota News Now’s owned platforms
- Monitor algorithm changes on platforms like Facebook, Instagram, and TikTok to adjust posting strategies accordingly
- Monitor and integrate AI-driven tools for content creation, audience engagement, and newsroom automation
- Stay ahead of AI trends in digital media to explore innovative ways to improve content delivery
- HTML, Canva, and Adobe Creative Suite experience are preferred, as well as knowledge of ENPS
- Manage content flow, prioritize stories, and monitor all digital channels to ensure timely publication and coverage
- Collaborate with marketing and promotions teams to align digital strategies with station-wide initiatives
- Maintain schedule for digital team
Qualifications/Requirements:
- Experience developing, creating, and executing content for broadcast, digital, and social is required
- Knowledge of SEO best practices and social media strategies.
- Familiarity with digital publishing tools and content management systems (CMS).
- BS/BA in Journalism/Communications or equivalent background preferred
- Ability to identify, evaluate, and integrate emerging AI technologies
- Knowledge of AI’s role in SEO optimization
- Must be willing to work in Sioux Falls, SD
- Flexible work hours required, must be willing and able to work a variety of shifts, including but not limited to: mornings, afternoons, evenings, late nights, holidays, weekends, and possible overtime hours.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings (https://gray.tv/careers#currentopenings), you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
KSFY/KDLT-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
