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Marketing Coordinator

SHELBY FARMS PARK CONSERVANCY -
Memphis, TN

Quick Apply

Job Details

Full-time
$42,000 - $47,000 a year

Qualifications

AI tools proficiency
Digital marketing tools
Email marketing software
Generative AI

Full Job Description

Job Title: Marketing Coordinator

Department: Sales + Events
Reports To: Event Sales & Marketing Manager
FLSA Status: Full-Time, Exempt

Salary: $42,000-$47,000

About Shelby Farms Park Conservancy

Shelby Farms Park Conservancy (SFPC) is the nonprofit that manages and cares for Shelby Farms Park and Shelby Farms Greenline in Memphis, TN. SFPC is responsible for daily management, fundraising to meet operational budget needs, setting the vision for the Parks future, and stewarding its natural resources. SFPC team members are committed to our vision of creating a celebrated 21st-century park that defines and shapes a great city and that provides inclusive, equitable, and free access for every resident of the Memphis area.

About Shelby Farms Park

At 4,500 acres, Shelby Farms Park is one of the largest urban parks in the U.S. It features miles of trails, lakes and ponds, a buffalo herd, the Woodland Discovery Playground, the FedEx Event Center, a treetop adventure course, a sprayground, and an outdoor stage. It is a treasured asset for Memphis, offering inclusive and free access to all.

Position Summary

The Sales and Events Marketing Coordinator is the primary execution lead for all marketing activity that supports ticket sales, venue rentals, and premium park experiences at Shelby Farms Park Conservancy. This role is responsible for translating sales and marketing priorities into accurate, timely, and compelling customer-facing content across digital channels, including websites, social media, email campaigns, and onsite event touchpoints.

The Marketing Coordinator supports SFPC-produced ticketed events such as Starry Nights, Canoes & Cocktails, Afterglow, Buffalo Run, and other premium experiences, as well as indoor and outdoor venue rentals.

The Marketing Coordinator works closely with the Event Sales & Marketing Manager to implement campaigns, update content as sales pacing changes, and ensure that what customers see accurately reflects what is being sold. This role also collaborates with the Retail & Concessions Coordinator and S+Es Operations staff during events to help align onsite offerings and customer experience with marketing and sales expectations.

This is a hands-on, execution-focused role designed for someone who is digitally fluent, detail-oriented, and knowledgeable about the local events and entertainment landscape.

Core Responsibilities

Marketing Execution for Ticketed Events

Execute marketing tasks that directly support ticket sales and attendance for SFPC-produced events.
Build, update, and maintain event-related web content, including event descriptions, dates, pricing details, and calls to action.
Assist with email campaign execution by preparing content, links, and promotional details.
Implement promotional updates, deadlines, and messaging changes as directed by sales pacing and priorities.
Ensure accuracy and consistency across all customer-facing materials.

Venue Rentals Marketing Support

Support marketing execution for indoor and outdoor venue rentals, including:
- Updating venue pages and content
- Supporting landing pages and seasonal promotions
- Coordinating visuals and messaging with designated sales managers
- Ensuring SFPC venue pages follow established SEO best practices.
Ensure venue offerings are clearly presented, current, and aligned with sales priorities.

Digital Content & AI-Enabled Creation

Leverage AI tools and prompt-engineering best practices to efficiently generate, tailor, and refine marketing copy that resonates with identified consumer segments across:
- websites
- social media
- email promotions
- event descriptions
Quickly revise content based on guidance, performance feedback, or changing event details.
Understand and manage basic asset requirements and formats (e.g., web banners vs. digital ads vs. social posts), coordinating with designers or vendors when needed.
Maintain organized files, links, and version control for marketing assets.

Social Media & Influencer Support

Execute social media content calendars by scheduling and publishing posts across platforms.
Assist with influencer coordination, including:
- scheduling visits or content windows
- communicating expectations and deliverables
- collecting and organizing submitted content
Monitor basic engagement and performance metrics and share insights with the Manager.
Stay informed about trends, formats, and successful event marketing approaches in the local market.

Onsite Event Marketing & Coordination

Support onsite marketing execution during ticketed events and peak periods, including:
- signage and wayfinding support
- promotional messaging for retail and concessions
- coordination with the Retail & Concessions Coordinator
Observe customer behavior and experience flow and share insights with the Manager for future improvements.
Serve as an execution support presence on site, not an operational decision-maker.

Data, Organization & Reporting Support

Help track marketing activities, deadlines, and campaign execution status.
Assist with compiling post-event marketing inputs, including what messaging performed well or where customers appeared confused.
Maintain calendars, checklists, and documentation to support smooth execution across multiple events and offerings.

Qualifications

Required

2–4 years of experience in marketing coordination, digital marketing, event marketing, or a related field
Strong ability to execute marketing tasks accurately and on deadline
Comfort using digital tools, CMS platforms, and social media management systems
Experience using or willingness to learn AI tools for content creation and iteration
Excellent organizational skills and attention to detail

Preferred

Familiarity with the Memphis events, music, and entertainment landscape
Interest in or exposure to live events, festivals, or cultural programming
Experience supporting ticketed events or consumer-facing experiences
Comfort working evenings and weekends during event seasons

Working Conditions & Schedule

Primarily on-site, with significant presence during events and peak recreation seasons
Regular evenings, weekends, and holidays required during event and recreation operations
Flexible schedule necessary to support seasonal demands

Quick Apply

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Core Responsibilities

Marketing Execution for Ticketed Events

Venue Rentals Marketing Support

Digital Content & AI-Enabled Creation

Social Media & Influencer Support

Onsite Event Marketing & Coordination

Data, Organization & Reporting Support

Qualifications

Required

Preferred

Working Conditions & Schedule

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