About the Role
We are seeking a highly skilled Lead Generation & Digital Marketing Consultant to manage and execute a wide range of sales, marketing, branding, and digital initiatives. This role is ideal for a consultant who excels in structured project management, content strategy, vendor coordination, and website development oversight. You will play a central role in building our digital presence, strengthening our brand identity, and driving qualified sales opportunities.
Key ResponsibilitiesSales Lead Generation
- Plan, build, and manage lead generation campaigns.
- Develop prospect lists, outreach workflows, and tracking processes.
- Create systems designed to identify and develop qualified sales opportunities.
Marketing Support
- Develop, coordinate, and execute marketing initiatives aligned with company objectives.
- Produce campaign materials, content updates, and promotional assets.
- Support ongoing marketing operations and project needs.
Website Project Management & Content Strategy
- Lead the full website project, including planning, timelines, committee coordination, and stakeholder communication.
- Manage vendor selection and oversight for external website design and development services.
- Develop the website content strategy, including keywords, content priorities, and messaging direction.
- Coordinate company review and implementation of vendor-produced website deliverables.
- Note: Consultant may create website content and strategy but is not responsible for coding or technical development unless separately agreed in writing.
Brand Identity & Rebranding Project Management
- Manage the company’s rebrand and brand identity initiative.
- Coordinate internal committees and external branding vendors.
- Support company review of vendor-produced brand assets.
- Assist with implementation of approved brand materials.
- Vendor-produced brand assets may include:
- Logo usage rules
- Approved color palettes
- Approved fonts
- Branded templates (email signatures, letterheads, PowerPoints)
Branded Communication Template Implementation
- Adapt and implement branded communication templates using vendor-produced assets.
- Create or coordinate templates for:
- PowerPoint presentations
- Email signatures
- External letters
- Social media posts
- Vendor communications
- Benefits documents and employee handbook materials
- Branded LinkedIn headers and external-facing brand assets
Social Media Strategy (Future Scope)
Once the company finalizes its social media direction, responsibilities will include:
- Platform selection (LinkedIn, Facebook, Instagram)
- Governance and posting guidelines
- Posting frequency and engagement strategy
- Development of a structured content calendar
Press Releases
- Draft and publish press releases.
- Manage related media interactions as needed.
Reporting & Business Insights
- Prepare and deliver project reports, sales and marketing summaries, and performance updates.
- Provide business insights and structured reporting materials as requested.
Qualifications
- Proven experience in lead generation, digital marketing, or marketing project management.
- Experience managing website projects or working with web development vendors.
- Strong organizational skills and ability to manage multiple concurrent projects.
- Excellent communication skills and comfort working with cross-functional teams.
- Ability to translate brand direction into practical templates and communication materials.
- Familiarity with CRM systems, outreach workflows, or marketing automation tools is a plus.
Join us as a Lead Generation & Digital Marketing Consultant if you’re passionate about crafting compelling digital experiences that drive measurable results! Your expertise will help shape innovative marketing solutions that elevate our brand’s reach while providing valuable opportunities for professional growth in a vibrant team environment.
Work Location: Hybrid remote in Greer, SC 29650
