About Walmart Marketing:
Named Ad Age's Marketer of the Year in 2022, you'll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.
Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation - all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.
We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you've been looking for
The Market Planning and Strategy team is responsible for understanding merchants and leading campaigns to execute strategic initiatives. Our mission is to drive impactful marketing strategies that align with business goals and optimize reporting to ensure success. As the Senior Manager of Market Planning and Strategy, you will partner with channels, creative teams, and other parts of marketing to deliver comprehensive marketing plans. You will stay close to the business and act as a strategic partner.
- Lead Campaigns: Understand merchants and lead campaigns to execute strategy.
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Collaborate: Partner with channels, creative teams, and other parts of marketing to develop and implement marketing strategies.
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Optimize Reporting: Analyze results and optimize reporting to improve campaign effectiveness.
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Business Partnership: Stay close to the business and act as their partner to ensure alignment with marketing strategies.
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Services Partnering: Collaborate with the services partnering team across various domains including financial services, health & wellness, pharmacy, vision center, and merchandising.
What you’ll bring:
- Strategic and Tactical Skills: Be strategic but also able to dig into the details.
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Communication Skills: Strong communication skills to articulate ideas and strategies effectively.
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Marketing Experience: Proven experience in marketing, including brief writing and developing comprehensive marketing plans.
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Relationship and Partnership Skills: Strong relationship and partnership skills to collaborate effectively across teams.
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Motivation: Highly motivated and able to drive initiatives forward.
Exciting Opportunities:
- Jump into high-priority initiatives with immediate visibility and exposure to senior leadership
- Tackle complex, ambiguous business challenges alongside a highly collaborative, cross-functional team
- Bring ideas to life quickly—testing, learning, and scaling what works to drive impact
Work Environment:
- Culture: Positive, fun, can-do, creative, and strategic environment.
Deal Breakers (Must Haves): Marketing Experience: 6-9 years of experience in marketing.
Brief Writing Experience: Ability to write effective briefs.
Strong Relationship & Partnership Skills: Proven ability to build and maintain strong relationships and partnerships.
Strong Communicator: Ability to translate complex strategies into clear, compelling narratives and influence stakeholders through both visual and verbal communication
Highly Motivated: Demonstrated motivation and drive. At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $90,000.00 - $180,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading cross-functional projects, Marketing or related field, Supervisory experience
Masters: Business Administration
1601 SE 10th St, Bentonville, AR 72716, United States of America
Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
