TITLE: Membership Marketing Manager
Reports to: Director of Finance
Supervises: None
About the Illinois State Dental Society
The Illinois State Dental Society (ISDS) is a professional organization representing thousands of dentists across the state. ISDS advocates for the dental profession, provides continuing education, lobbies for oral health legislation, and offers member services and support.
Membership Marketing Manager Job Summary
The Illinois State Dental Society is seeking a dynamic, enthusiastic and detail-oriented Membership Marketing Manager to develop and implement recruitment, retention and engagement strategies for all segments of ISDS membership. A sales-focused and marketing-oriented individual would be well suited for this position. This position will serve as the primary liaison between ISDS and the three Illinois dental schools and students, as well as providing support to member volunteers and the twenty-two local dental societies throughout the state. The ideal candidate is a highly professional and personable self-starter who is able to complete tasks in an efficient manner and work comfortably with Society leaders, dental school administration, and ADA staff and leadership.
Essential Functions and Responsibilities:
Member Recruitment and Retention Duties
- Develop and implement membership recruitment and retention plans to successfully increase membership.
- Maintain focus on all membership categories, while differentiating strategies for all dentists, hygienists and allied members.
- Develop relationships with the local dental societies in Illinois, three Illinois dental schools, Membership Committee, New Dentist Committee, and Diversity, Equity, and Inclusion Committee to aid in membership recruitment, retention and engagement of Illinois dentists.
- Develop programs and procedures and personally contact non-renewing members, non-members, and current members. This includes an in-house calling campaign for recruitment/renewals and to ensure up-to-date member information. This will include “cold calling” of nonmembers to recruit into membership and highlight member benefits.
- Help on the phone with members and nonmembers looking to renew their membership
- Work with the ADA Client Services department on implementation of national strategies and programs at the state and local levels.
- Develop specific strategies for the New Dentist and Dental Student segments of membership.
- Plan events and conferences targeted to new and early career dentists.
- Make routine visits to Illinois’ three dental schools, arrange presentations and facilitate signing day to transition new graduates into ISDS membership.
- Build and maintain positive relationships with faculty and administration at all three dental schools.
Marketing Duties
- Collaborate in the development of resources, publications, and marketing communications targeted to various segments of the ISDS membership and nonmembers.
- Collaborate with ISDS departments on a regular basis in planning and implementing membership campaigns and programs to highlight awareness on the benefits of membership.
- Work closely with the Member Benefits Committee and interact with endorsed vendors to align ISDS benefits to member needs. This will include the marketing of endorsed vendors to targeted segments of ISDS members and nonmembers.
- Regularly market and actively incentivize members to enroll in the ISDS autorenewal program for membership dues.
- Support the annual membership dues renewal process, aiding in the segmenting, messaging, and timing of marketing renewal efforts.
Committee Duties
- Act as staff liaison for the Membership Committee, New Dentist & Leadership Development Committee and Diversity, Equity & Inclusion Committee. Staff liaison duties include:
- Working with committee chairs to schedule meetings, set agendas and prepare meeting materials.
- Take meeting minutes and prepare reports for the Board of Trustees.
- Present reports and explain committee recommendations to the Board of Trustees.
- Being familiar with ISDS policies, bylaws, and practices applicable to these committees.
- Assist and guide the Membership Committee in developing a strategic plan.
- Most committees meet 2 or 3 times per year, depending on the specific committee. Approximately 1 meeting each year is in-person, while the others are typically held virtually. Committee meetings, if preplanned with advanced notice, are to be held during standard working hours, but may occasionally need to be held in the evening to accommodate our member/volunteer’s work schedules.
Travel
Travel for the following annual meetings are expected:
- ISDS Annual Session – within Illinois – 3 nights
- CDS Midwinter Meeting – Chicago – 2 nights
- ADA Management Meeting – Chicago – 2 nights
- Dental school visits – 2 – 6 nights per year – this will vary
- Additionally there will be day trips to the dental schools
- New Dentist events – 1 – 2 nights per year – this will vary
- Other events may arise as needed – advance notice will be given
Internal/Society Duties
- Update ISDS staff, and applicable ISDS Committees, of certain membership campaigns
- Provide assistance to other departments of ISDS and ISDS events on an as needed basis
- Meet regularly with ISDS Public Relations Firm to strategize on current membership and endorsed vendor initiatives
- Other duties as assigned.
The Membership Marketing Manager’s office will be located at the Illinois State Dental Society office in Springfield, IL. Occasional remote work is available after orientation.
Education, Experience and Skills
- Bachelor’s degree required
- Three-years of relevant work experience required
- Marketing, business development or association experience preferred
- Proficiency with Microsoft Office and database software
- Ability to identify and translate goals and objectives into strategies
- A passion for service and collaboration
Compensation and Benefits
The Membership Marketing Manager’s position is classified as an exempt position. This position is salaried and no overtime pay is provided. Additional work hours are expected to complete projects/requests in a timely manner and may require overtime.
ISDS offers a competitive compensation and benefits package including, but not limited to; 401k, sizable employer 401k contribution, health insurance, employer-funded dental benefits, life insurance, disability insurance, AD&D insurance, paid time off, casual dress, flexible work environment.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee is required to regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, skills, or working conditions.
ADA Disclaimer: In developing this job description care was taken to include all competencies needed to successfully perform in this position. However, for American with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis.
The Illinois State Dental Society is committed to Equal Employment Opportunity with respect to recruitment, hiring, training, promotion, and other terms and conditions of employment. It is ISDS practice to afford equal opportunity to all employees and applicants for employment without regard to race, creed, color, sex, sexual orientation, age, marital status, national origin, disability, religion, veteran status, or any other basis prohibited by law. The EEO Law poster is available here: http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Paid time off
Education:
Experience:
- association: 2 years (Preferred)
Ability to Relocate:
- Springfield, IL 62704: Relocate before starting work (Preferred)
Work Location: In person
