Top 51 Marketing specialist Jobs in Springfield, Mo

Senior Email Marketing Specialist
Bass Pro Shops —Springfield, MO
- Full-time
- Marketing
- Mid-level
- Analysis skills
- Health savings account
- Paid holidays
Marketing Specialist - Prostaff
Bass Pro Shops —Springfield, MO
- Full-time
- Marketing
- Research
- Mid-level
- Health savings account
- Paid holidays
2d
Marketing Manager (#2368)
Pivotal Talent Search —Ozark, MO
- $95,000 - $110,000 a year
- Senior level
- Leadership
- Communication skills
Quick Apply
Marketing Operations Specialist
O'Reilly Automotive Stores —Springfield, MO
- Full-time
- Microsoft Word
- Marketing
- Office
- Employee stock purchase plan
- Health insurance
Quick Apply
Recruitment Marketing Specialist
Bass Pro Shops —Springfield, MO
- Full-time
- Marketing
- Ability to lift 50 pounds
- Bachelor's degree
- Health savings account
- Paid holidays
CLUB Marketing Specialist
Bass Pro Shops —Springfield, MO
- Full-time
- Marketing
- Research
- Mid-level
- Health savings account
- Paid holidays
Digital Paid Media Specialist
O'Reilly Automotive Stores —Springfield, MO
- Full-time
- Marketing
- High school diploma or GED
- Bachelor's degree
- Employee stock purchase plan
- Health insurance
Quick Apply
1d
Social Media Coordinator
Mouery's Flooring —Springfield, MO
- From $40,000 a year
- Full-time
- 11+ years
- Office
- In-person
- Health insurance
- 401(k)
Quick Apply
8d
Social Media Manager
Bass Pro Shops —Springfield, MO
- Full-time
- 5 years
- Bachelor's degree
- In-person
- Health savings account
- Paid holidays
Marketing Integration Manager
Bass Pro Shops —Springfield, MO
- Full-time
- 7 years
- Microsoft Excel
- Marketing
- Health savings account
- Paid holidays
Sr. Performance Marketing Specialist
Bass Pro Shops —Springfield, MO
- Full-time
- Marketing
- 3 years
- Analysis skills
- Health savings account
- Paid holidays
Communication Specialist
CoxHealth —Springfield, MO
- Full-time
- High school diploma or GED
- Entry level
- Health insurance
- Dental insurance
Quick Apply
Digital Operations Specialist - Onsite
Bass Pro Shops —Springfield, MO
- Full-time
- Computer science
- Computer Science
- Merchandising
- Health savings account
- Paid holidays
Communications & Events Specialist - SRC Holdings Corp.
SRC Holdings Corp. —Springfield, MO
- Full-time
- Marketing
- Mid-level
- Office
- Paid holidays
- 401(k)
Quick Apply
Communications Specialist
L.E. Cox Medical Centers —Springfield, MO
- Full-time
- High school diploma or GED
- Entry level
- Health insurance
- Dental insurance
Quick Apply
Marketing Operations Coordinator
O'Reilly Automotive Stores —Springfield, MO
- Full-time
- Marketing
- Word processing
- Mid-level
- Employee stock purchase plan
- Health insurance
Quick Apply
Marketing Operations Specialist- Capital Vacations Springfield
Capital Vacations —Springfield, MO
- $17 an hour
- Urgently hiring
- 18 years or older
- Communication skills
- Entry level
- Paid training
- Health insurance
Quick Apply
3d
Fishing Category Marketing Manager
Bass Pro Shops —Springfield, MO
- Full-time
- Marketing
- Merchandising
- Mid-level
- Health savings account
- Paid holidays
Marketing Manager - Media
Bass Pro Shops —Springfield, MO
- Full-time
- Marketing
- 5 years
- Office
- Health savings account
- Paid holidays
Social Media Coordinator
Burrell Preferred Inc. —Springfield, MO
- Full-time
- Background check
- Clean driving record
- Marketing
- Health insurance
- Dental insurance
Quick Apply
10d

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Senior Email Marketing Specialist

Bass Pro Shops -
Springfield, MO

Apply Now

Job Details

Full-time

Benefits

Health savings account
Paid holidays
Health insurance
Dental insurance
401(k)
Flexible spending account
Vision insurance
Paid sick time

Qualifications

Audience analysis
Responsive design
Customer communication
CSS
Market segmentation (product management technique)
Marketing company internal data
Customer segmentation analysis
Customer email engagement analysis
Key Performance Indicators
Loyalty programs
Promotional email design
Marketing analytics
Lead Segmentation
Database marketing
Mobile marketing

Full Job Description

The Senior Email Marketing Analyst will help lead our customer communications strategy across email, SMS, and push notifications. This role is responsible for developing, executing, and optimizing personalized, data-driven campaigns that strengthen customer engagement, increase retention, and drive revenue. The ideal candidate combines strong technical execution skills with a strategic understanding of lifecycle marketing and omnichannel customer experiences.

ESSENTIAL FUNCTIONS

Lead the execution and optimization of customer communications across email, SMS, push notifications, and emerging digital messaging channels.
Build, code, test, QA, and deploy responsive email campaigns using HTML, CSS, and Liquid personalization.
Develop and execute SMS and push notification campaigns that align with broader marketing initiatives and customer lifecycle strategies.
Drive innovative, customer-centric communications that support merchandising, promotional, and retention objectives.
Maintain best-in-class standards for campaign quality, deliverability, accessibility, and cross-device compatibility.
Build and optimize automated customer journeys including welcome series, abandoned cart, browse abandonment, post-purchase, loyalty, and win-back campaigns.
Analyze campaign performance across email, SMS, and push channels to identify opportunities for segmentation, personalization, automation, and optimization.
Develop A/B testing strategies for subject lines, messaging, creative, timing, offers, and audience targeting.
Partner with Marketing, Merchandising, Creative, Analytics, IT, and Customer Service teams to deliver integrated customer communications.
Maintain modular templates, reusable components, and efficient campaign workflows.
Leverage customer data and behavioral insights to improve engagement, conversion, and customer lifetime value.
Help develop long-term strategies for subscriber growth, customer retention, and dormant customer reactivation.
Stay current on industry trends, platform capabilities, privacy regulations, and emerging CRM technologies.
Mentor team members by sharing best practices and improving processes through influence and technical expertise.
Perform other duties as assigned.

EXPERIENCE / QUALIFICATIONS

3–5 years of hands-on experience managing email marketing campaigns in an enterprise environment.
2 years of experience executing SMS and push notification campaigns, including audience segmentation, scheduling, personalization, and performance optimization.
Strong proficiency with HTML, CSS, and dynamic scripting languages such as Liquid for personalized email development.
Hands-on experience building and deploying campaigns in Zeta Marketing Platform preferred.
Experience with customer journey orchestration, lifecycle marketing, triggered campaigns, and marketing automation.
Strong understanding of email deliverability, SMS compliance (TCPA), mobile messaging best practices, and push notification engagement strategies.
Experience building responsive emails, modular template systems, cross-client rendering/testing, QA workflows, and accessibility standards.
Experience with audience segmentation, customer loyalty programs, database marketing, and behavioral targeting.
Experience interpreting campaign performance metrics and making data-driven optimization recommendations.
Bachelors degree in Marketing, Communications, Business, or a related field preferred.
Adobe Creative Suite experience is a plus but not required.

KNOWLEDGE, SKILLS, ABILITIES

Deep understanding of CRM and lifecycle marketing across email, SMS, and mobile push channels.
Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
Excellent analytical skills with experience using campaign performance data to improve engagement and revenue.
Strong understanding of customer segmentation, personalization strategies, and marketing automation.
Knowledge of email deliverability, inbox placement, mobile messaging best practices, and customer communication compliance.
Excellent written and verbal communication skills.
Ability to collaborate across cross-functional teams while managing projects independently.
Passion for testing, optimization, and continuous improvement.

TRAVEL REQUIREMENTS:

PHYSICAL REQUIREMENTS:
Regularly sits, stands, walks, and works on a computer.
Seldom/never lifts up to 50 lbs.

INDEPENDENT JUDGEMENT:
Performs tasks and duties under general supervision, using established procedures and innovation. Chooses from limited alternatives to resolve problems. Occasional independent judgment is required to complete work assignments. Often makes recommendations to work procedures, policies, and practices.

Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!

Medical
Dental
Vision
Health Savings Account
Flexible Spending Account
Voluntary benefits
401k Retirement Savings
Paid holidays
Paid vacation
Paid sick time
Bass Pro Cares Fund
And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.

Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us athrcompliancebasspro.com.
Bass Pro Shops

Apply Now

Refine Your Search

marketing specialist jobs in springfield, mo

Senior Email Marketing Specialist

Marketing Specialist - Prostaff

Marketing Manager (#2368)

Marketing Operations Specialist

Recruitment Marketing Specialist

CLUB Marketing Specialist

Digital Paid Media Specialist

Social Media Coordinator

Social Media Manager

Marketing Integration Manager

Sr. Performance Marketing Specialist

Communication Specialist

Digital Operations Specialist - Onsite

Communications & Events Specialist - SRC Holdings Corp.

Communications Specialist

Marketing Operations Coordinator

Marketing Operations Specialist- Capital Vacations Springfield

Fishing Category Marketing Manager

Marketing Manager - Media

Social Media Coordinator

I want to receive the latest job alert for marketing specialist in springfield, mo

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