Top 10 Google ads specialist Jobs in St. Louis, Mo

Marketing Analytics Implementation Specialist
Rankings.io —St. Louis, MO
- $60,000 - $75,000 a year
- Remote
- Mid-level
- Communication skills
- Under 1 year
- 401(k) matching
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5d
Marketing Operations Specialist (Remote)
M3USA —Creve Coeur, MO
- Full-time
- Remote
- Marketing
- Mid-level
- Bachelor's degree
- Paid holidays
- Disability insurance
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PPC Specialist (St Louis)
Jarvis Recruitment —St. Louis, MO
- $60,000 - $80,000 a year
- Full-time
- Mid-level
- Analysis skills
Specialist, Digital Marketing Communications Office
CONCORDIA SEMINARY —St. Louis, MO
- Weekends as needed
- Marketing
- Mid-level
- Bachelor's degree
11d
Recruitment Marketing Digital Specialist
Alliance Animal Health —St. Louis, MO
- Full-time
- Remote
- Google Workspace
- Marketing
- Mid-level
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Paid Search Specialist | Enterprise
LOGICAL POSITION LLC —St. Louis, MO
- $50,000 a year
- Remote
- Mid-level
- Bachelor's degree
- Experience equivalent to degree accepted
- Paid parental leave
- Paid holidays
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Paid Advertising Expert
Blayzer Digital —St. Louis, MO
- Full-time
- Mid-level
- Office
- 3 years
- Dental insurance
- Work from home
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Marketing Analytics Implementation Specialist

Rankings.io -
St. Louis, MO

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Job Details

$60,000 - $75,000 a year
5 days ago

Benefits

401(k) 3% Match
Unlimited paid time off
401(k) matching

Qualifications

Digital marketing tools
Zapier
Attribution modeling
Integration Platforms (Enterprise solutions)
Data analytics
Marketing analytics
CRM system proficiency
Technical troubleshooting support

Full Job Description

Description

At Rankings.io, we help elite law firms dominate their markets with world-class SEO, paid media, and data-driven strategy. As our measurement ecosystem expands, we are hiring an Attribution Specialist to ensure every marketing touchpoint is accurately tracked, validated, and connected to downstream intake and revenue.

This is a technical, detail-oriented role responsible for clean data capture, dependable tracking architecture, and cross-platform attribution accuracy across websites, ad platforms, and CRMs.

Responsibilities

Attribution Architecture and Strategy :

Maintain and evolve our multi-touch attribution framework across paid media, organic, social, website interactions, phone calls, and CRM intake workflows.
Define and enforce channel classification rules, naming conventions, and lead source hierarchies.
Partner with Paid Media, SEO, and BI teams to ensure attribution logic matches real-world channel activity for Account Managers and Project Managers.

Cross-Platform Tracking and Measurement :

GA4
Configure conversion events, parameters, and user properties to support multi-touch attribution.
Maintain cross-domain tracking and resolve session stitching issues.
Troubleshoot UTM and traffic inconsistencies.
Paid Media (Including Google Ads, Meta, LinkedIn, Tiktok, Yelp Ads, Programmatic Ads)
Implement and maintain platform tracking: enhanced conversions, CAPI, offline conversion imports, click IDs, and lead form tracking.
Ensure tracking alignment across platforms, GA4, and CRM systems.
Ensure tracking alignment across platforms, GA4, and CRM systems.
Websites
Collaborate with developers on data-layer enhancements, tagging updates, and server-side tracking setups.
Test form submissions, CTAs, button clicks, and intake pathways (both desktop and mobile).
Validate dynamic phone numbers, call tracking scripts, and funnel UX that affects attribution accuracy.
Call Tracking
Configure CallRail numbers, source pools, routing logic, recording settings, and integrations with CRMs and ad platforms.
Validate that calls are properly attributed, tagged, and passed into CRMs and ad platforms for offline
conversion uploads.
Monitor and resolve discrepancies in call tracking data versus CRM or GA4.

CRM and Intake Tracking:

Ensure attribution continuity from first touch through intake and revenue events.
Map CRM fields to channel attribution fields (source, medium, campaign, keyword, etc.).
Maintain automations for pushing/pulling lead, call, and revenue data between CRMs and ad platforms.
Audit intake workflows and troubleshoot attribution breaks inside CRM environments.

Data Flow, Automation, and Integrations:

Use Zapier and direct APIs to build reliable, fault-tolerant attribution pipelines.
Maintain automation logic for lead source stamping, multi-touch timeline enrichment, offline conversion and revenue uploads, and Data synchronization across web, CRM, and advertising platforms.
Partner closely with BI and IT teams to ensure data flows match warehouse and reporting requirements.

Tracking Quality Control, Testing, and Spam Prevention:

Conduct routine testing of all lead forms, calendars, chat widgets, and mobile experience tracking.
Monitor and validate phone numbers, call routing, and dynamic number insertion.
Implement and maintain spam detection and prevention setups (CAPTCHAs, bot filters, honey pots, gating logic, blacklists).
Identify and remediate tracking breaks caused by website changes, CRM updates, ad platform changes, or automation failures.
Document testing procedures and maintain a clear log of tracking validations and failures.

Collaboration:

Work with other Attribution Specialists to maintain consistent tracking for all clients
Work with Business Intelligence Specialists and Data Specialists to ensure data governance and data clarity are maintained.
Work with Account Managers and Project Managers to ensure we are all aligned on tracking

Requirements

3+ years in an attribution, analytics, or digital measurement role.
Strong experience with GA4, platform pixels, enhanced conversions, CAPI, and cross-channel attribution workflows.
Familiarity with LeadDocket, Clio, HubSpot, and/or Salesforce.
Proficiency with Zapier, APIs, and webhook-driven data flows.
Experience troubleshooting form tracking, phone tracking, and intake system attribution.
Detail-oriented with excellent problem-solving and communication skills.
Agency or legal marketing experience is preferred but not required.

Benefits

Starting Salary of $60,000
Fully Remote
Unlimited PTO
$100 Wellness Reimbursement Program
Quarterly training stipend for Professional Development
401(k) with 3% Employer match (Safe Harbor)
100% Employer-Paid Health Insurance (For Employee)

What to Expect in the Interview Process

Human Resume Review: Your resume will be reviewed by our Talent Acquisition team: Real people, not AI.
One-Way Video Interview: Selected candidates will be sent a link to complete a one-way video interview. Please plan to record in your typical work-from-home environment, ensuring it is well-lit and free of distractions.
Live Zoom Interview: Candidates who move forward will meet with Talent Acquisition and the Hiring Manager for a live Zoom interview to discuss experience, role expectations, and team fit.

Quick Apply

Refine Your Search

google ads specialist jobs in st. louis, mo

Marketing Analytics Implementation Specialist

Marketing Operations Specialist (Remote)

PPC Specialist (St Louis)

Specialist, Digital Marketing Communications Office

Recruitment Marketing Digital Specialist

Paid Search Specialist | Enterprise

Paid Advertising Expert

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