Top 3 Senior brand manager Jobs in St. Louis, Mo

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Senior Manager, Brand Strategy, Management & Digital Marketing
Energizer Holdings —St. Louis, MO
- $128,100 - $244,700 a year
- Full-time
- Marketing
- Analysis skills
- Bachelor's degree
Quick Apply
Senior Product Manager - Marketing
Spectrum Brands —St. Louis, MO
- Full-time
- Marketing
- 5 years
- Office
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Sr. Director, Brand and Shopper Marketing
Spectrum Brands —St. Louis, MO
- Full-time
- Hybrid work
- Management
- Marketing
- Office
Quick Apply
2d

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Senior Manager, Brand Strategy, Management & Digital Marketing

Energizer Holdings -
St. Louis, MO

Quick Apply

Job Details

Full-time
$128,100 - $244,700 a year

Qualifications

Marketing project management
Social media engagement tracking
Marketing campaign leadership
Marketing
Team leadership
Media performance reporting
Product positioning strategy
Presentations for conferences or internal meetings
Competitive analysis
Content editing
Performance Reporting
Digital brand management
Customer insights research
Bachelor's degree in business administration
Collaborative research
Bachelor's degree in marketing
Project marketing collateral management
Analysis skills
Bachelor's degree
Intelligence analysis
Relationship management
Leading team collaboration initiatives
Management reporting
Business Administration
Marketing analytics
Strategic communications
Media buying and planning
Implementation of strategic initiatives
Marketing operations
Senior level

Full Job Description

The Senior Manager, Brand Strategy, Management & Digital Marketing role is a hybrid opportunity to the St Louis area that is responsible for leading Energizer, EVEREADY, RAYOVAC and Varta battery brands, communications, and creative strategies as well as executions to deliver objectives, equity, sales and profit goals are achieved. The role is responsible for stewarding brands, crafting communication strategies, shaping media strategies, and developing global creative content to achieve performance objectives by connecting with consumers.

Demonstrate an on-going understanding of batteries business via analysis through key tools. Understand competitive intelligence and changing marketplace dynamics for input into global strategies

Lead strategies for all brand positionings and consumer targets and how to translate into sales results

Lead global creative strategies and development - manage entire production process including research, development, reviews, production, editing, agency feedback and asset delivery

Shape and drive the social/digital strategy and execution to drive engagement

Partner with the Media Team to develop media briefs, ensure aligned upon media plans meet brand and creative objectives, develop strategic creative rotation recommendations, and execute media trafficking

Drive development and deployment of the Marketing Cycle plan for battery branded communications. The primary components for which this role is accountable include:

- Set the overall communications strategy aligned with the brands’ strategies based on the company, consumer, competitive and marketplace dynamics

- Lead development and execution of the 3-year communications cycle plan serving as the primary liaison to creative agencies including briefing, reviews, feedback and compliance with SOW.

- Lead development of creative and messaging strategies, objectives and tactics.

Lead strategic analysis and research plans for Brand Health, Consumer Perceptions in conjunction with Consumer Insights Team to measure and track both creative and brand performance. Partner to gain additional insights into consumers, brands, competition, etc.

Lead and drive collaboration to deliver annual global marketing plans that support Brands and Communications initiatives / key projects include consumer rationale, supporting area assets, marketing guidelines, creative assets, and more as outlined in the asset grid

Partner with broader Batteries Category team on critical initiatives, strategies and support

Develop and deliver engaging presentations as part of global deployment process

Facilitate communication between Global and Activation Marketing by developing strong relationships with Activation Leaders and others through regular contact, securing appropriate feedback on cycle plans, asset grid, acting as a brand steward for Activation-led creative when related to ad hoc creative request.

Provide guidance to other team members who participate in communications and brand efforts as appropriate

Perform additional duties as assigned

Key Deliverables

Global communications and brands’ strategies in support of the Batteries marketing cycle plan (3-year view)

Global communications strategies, annual creative, marketing guidelines, and more noted in asset grid in support of Batteries annual marketing plan (1 year view)

Deliver social media strategy and plan to advance the brand

Defined Batteries consumer targets and clear outline of how it impacts actions

Creative and messaging strategies for the brands

Global creative assets, NA creative assets

Metrics for brand equity and creative assets and reporting/analysis to track performance

4-Year College degree with an emphasis on Business Administration or Marketing
Ability to influence senior management and support functions Globally
Demonstrated competencies in collaboration, team leadership and achieving results in alignment with stated company and business segment strategy

Quick Apply

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senior brand manager jobs in st. louis, mo

Senior Manager, Brand Strategy, Management & Digital Marketing

Senior Product Manager - Marketing

Sr. Director, Brand and Shopper Marketing

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