CHEERS! Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. from 2022-2026.
Deutsch Family Wine & Spirits is seeking a Director of Marketing, Strategic Accounts. This role leads the strategy, development, and end-to-end execution of retailer-specific marketing activation across major grocery, mass, and drug retailers. This role is accountable for annual planning, the activation calendar, and budget management for strategic accounts, ensuring that programs are insight-led, operationally executable, on-brand, and designed to deliver measurable commercial impact.
In this position, the Director serves as the primary marketing partner to Strategic Accounts teams, as well as to cross-functional stakeholders including Consumer Insight, Brand Marketing, Finance, and agency partners. The Director translates national brand programs into retailer-relevant programs that are intended to drive conversion, basket growth, loyalty, and velocity.
This role will be responsible for leading and developing the Strategic Accounts Marketing team (5 individuals) by setting group vision, defining roles and responsibilities as well as people management process, career development and team culture building.
Responsibilities:
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Owns annual and quarterly activation planning for priority grocery, mass, and drug accounts, aligning programs to brand strategy, commercial priorities, and retailer calendars.
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Develops retailer-specific activation strategies spanning seasonal and occasion-based programming, innovation launches, loyalty, omnichannel retail media, and in-store marketing.
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Leads end-to-end execution of account-specific marketing programs across in-store, digital, eCommerce, and retail media—from briefing and creative development through approval, launch, and measurement.
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Builds scalable tools, templates, and best practices to strengthen and streamline strategic account marketing execution.
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Creates account playbooks grounded in shopper insights, retailer dynamics, and channel best practices, including assortment, planogram timing, promotional windows, and fulfillment models.
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Partners with Sales on Joint Business Planning (JBP) and customer sell-in stories, clarifying objectives, program mechanics, and KPI targets.
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Allocates investment by retailer, program type, and timing, making trade-offs to prioritize initiatives with the strongest ROI.
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Leads presentations of channel- and customer-specific initiatives, including Top-to-Top meetings and semi-annual program pitches.
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Partners with Finance and Sales to build a test-and-learn measurement agenda, define KPIs, and evaluate program performance using POS, retailer media, and execution data.
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Serves as the key connector across Strategic Accounts, Brand Marketing, Finance, and agency partners, aligning stakeholders and leading agency workstreams across creative, media, production, retail media, and experiential.
Qualifications:
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Bachelor's degree in marketing, Business, or related fields.
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6-8 years of experience in customer marketing, shopper marketing, retail marketing, or strategic account activation, with Alcoholic Beverage experience preferred.
- Strong, experienced people leader with demonstrated success managing, coaching, and developing a team with multiple direct reports.
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Demonstrated experience leading grocery, mass, and drug retailer activations, managing complex retailer calendars.
- Deep understanding of shopper marketing principles, path to purchase, and in-store merchandising.
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Agency management experience across creative development, planning and buying retail media and omnichannel activation.
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Budget ownership experience with strong financial fluency in planning, forecasting, ROI evaluation, and accruals.
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Experience in Joint Business Planning processes and building compelling sell-in stories.
- Strong analytical ability to translate data into decisions using tools such as Excel/Sheets, dashboards, and syndicated or retailer data platforms.
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Strong cross-functional leadership and the ability to influence Sales and senior stakeholders.
We Value Diversity
At DFWS, we believe that our differences are our strengths. We embrace and celebrate the diversity of our team members, our customers, and our communities. We strive to create a work environment that fosters inclusion, respect, and collaboration. We are constantly learning and growing from our diverse perspectives and experiences. Inclusion and diversity are not just goals for us, but the core of all we do. We welcome and consider applications from all qualified candidates as we foster a culture of inclusion that provides fair and equal opportunities for all.
About Deutsch Family Wine & Spirits
Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.
The portfolio includes award-winning wines from Australia: [ yellow tail ]; [ yellow tail ] Pure Bright; California: Josh Cellars, Josh Cellars Reserve, The Calling; France: Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Luksusowa Vodka, Gray Whale Gin and Vodka, and Cantera Negra Tequila.
Learn more about Deutsch Family Wine & Spirits at www.deutschfamily.com
