Marketing and Communications Specialist - Ben Franklin Technology Partners
Remote Type: Hybrid
Locations: Penn State University Park, Penn State Erie, The Behrend College, Penn
State Harrisburg
Time Type: Full time
Posted On: 05/12/2026
Job Requisition Id: REQ_0000077825
APPLICATION INSTRUCTIONS:
Approval of remote and hybrid work is not guaranteed, regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.
This position is funded for 1 year(s); continuation past 1 year(s) will be based on university need, performance, and/or availability of funding.
POSITION SPECIFICS:
The
Ben Franklin Technology Partners of Central and Northern Pennsylvania (BFTP) seeks qualified candidates for the position of
Director of Learning and Development to lead the design, delivery, and growth of impactful training programs and entrepreneurial support for startups, small businesses, and innovators across the region. This role combines program leadership, marketing, partnership development, and direct business advising. It will be filled at the
Business Development Relationship Adviser - Advanced Professional OR Senior Professional level, based on the successful candidate's qualifications.
This position may operate at one of our following campuses: University Park, Behrend, Harrisburg.
Reporting to the Director of Operations, the Director collaborates with portfolio management and business transformation teams to deliver scalable learning experiences—webinars, accelerators, workshops, and pitch competitions—while serving as a trusted advisor and connector within the innovation ecosystem.
Primary Responsibilities: Program Development and Educational Outreach
Program Strategy and Execution
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Create and oversee a diverse portfolio of training programs, webinars, and workshops tailored to entrepreneurs and business owners.
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Identify emerging trends and recruit expert speakers to deliver practical, timely content.
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Manage all phases of program development—from concept through evaluation—with a goal of delivering 6–8 sessions annually.
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Direct signature initiatives such as the Big Idea Contest and TechCelerator, including recruitment, logistics, and event execution.
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Collaborate with the Marketing and Communications Specialist and internal team members to implement the BFLC digital marketing strategy across email newsletters, social media, and SEO‑focused website content.
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Build and expand an engaged subscriber and attendee base through consistent, compelling outreach.
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Write and distribute the regular BFLC email newsletter, curating resources, announcements, and learning opportunities for entrepreneurs.
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Manage and optimize the BFLC website as a central hub for resources, program registration, and ecosystem engagement.
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Serve as a trusted advisor and connector for Ben Franklin/CNP portfolio companies and regional entrepreneurs.
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Assess company needs and provide tailored guidance in marketing, sales, operations, and growth strategies.
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Facilitate introductions to consultants, mentors, and service providers within the Ben Franklin network.
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Guide entrepreneurs to relevant resources, funding opportunities, and strategic partnerships.
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Establish and maintain partnerships with universities, economic development organizations, chambers of commerce, and industry associations across the 32‑county region.
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Represent Ben Franklin/CNP at regional and statewide events and meetings.
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Engage in collaborative opportunities to co‑program and co‑market initiatives that broaden BFLC’s reach and impact.
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Contribute to grant writing and proposal development to support BFLC programs and expansion.
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Monitor, analyze, and communicate key program outcomes, including participation rates, audience growth, business impact, and partnership progress.
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Apply data and participant insights to enhance program relevance, quality, and effectiveness.
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Maintain CRM systems and program databases to ensure accurate recordkeeping and reporting for organizational and funder requirements.
Additional Responsibilities:
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Define and execute relationship management strategies to identify and pursue business development opportunities aligned with Ben Franklin/CNP’s mission and portfolio goals.
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Recruit, engage, and evaluate companies and entrepreneurs for funding and support through Ben Franklin/CNP’s technology and economic development programs within an assigned region.
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Build and maintain relationships with key stakeholders, including business groups, industry partners, client companies, and federal, state, and local agencies, to advance organizational missions.
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Author and submit grants and proposals to secure funding from sponsors and public agencies, while identifying and addressing funding gaps.
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Cultivate and maintain relationships with community organizations, government agencies, industry leaders, and businesses at the local, state, and national levels.
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Develop proposals and negotiate contracts in support of organizational partnerships and program sponsorships.
Required Skills and Experience:
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Proven success designing and delivering professional development, training, or continuing education programs.
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Demonstrated experience with digital marketing strategy, including content marketing, email campaigns, and social media.
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Strong project management skills with the ability to manage multiple complex initiatives independently.
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Exceptional written and verbal communication skills, including facilitation in both live and virtual environments.
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Experience working directly with startups, small businesses, or innovation ecosystems.
Preferred Skills and Experience:
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Experience designing or leading accelerator programs, pitch competitions, or entrepreneurship initiatives.
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Familiarity with Pennsylvania’s innovation and entrepreneurship ecosystem.
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Background in economic development, venture investment, or technology commercialization.
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Experience using CRM systems, marketing automation tools, and webinar platforms.
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Experience with grant writing, proposal development, or contract negotiation.
Core Competencies:
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Strategic program design and entrepreneurial thinking
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Relationship‑building and cross‑sector stakeholder engagement
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Marketing acumen and audience development
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Data‑driven decision‑making and continuous improvement
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Adaptability, initiative, and comfort with ambiguity
Application: Please submit a cover letter and resume for consideration.
Work Arrangement: BFTP supports flexible work arrangements when they align with business needs. Questions related to flexible work arrangements should be directed to the hiring manager during the interview process.
MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS
If filled as Business Development Relationship Adviser - Senior Professional, this position requires: Master's Degree 6+ years of relevant experience; or an equivalent combination of education and experience accepted Required Certifications: None
If filled as Business Development Relationship Adviser - Advanced Professional, this position requires: Bachelor's Degree 3+ years of relevant experience; or an equivalent combination of education and experience accepted Required Certifications: None
This position will require occasional travel within Pennsylvania.
BACKGROUND CHECKS/CLEARANCES
Employment with the University will require successful completion of background check(s) in accordance with University policies. This position requires that you operate a motor vehicle as a part of your job duties. A valid driver’s license and successful completion of a motor vehicle records check will be required in addition to standard background checks.
SALARY & BENEFITS
The salary range for this position, including all possible grades, is $68,200.00 - $129,500.00.
Salary Structure - Information on Penn State's salary structure
Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.
CAMPUS SECURITY CRIME STATISTICS:
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.
EEO IS THE LAW
Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.
Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university’s teaching, research, and service mission.
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