E-Commerce Manager
Location: Corporate Office / Remote
Department: Marketing & E-Commerce
Make an Impact Where Hospitality Meets Digital
Are you passionate about digital marketing, e-commerce, and creating experiences that turn online interest into real business results?
Shaner Hotels is looking for an E-Commerce Manager to help shape the digital presence and online revenue performance of our diverse portfolio of hotels. This is an exciting opportunity for a strategic, data-driven digital marketer who enjoys combining creativity, analytics, technology, and hospitality to drive results.
In this role, you’ll have the opportunity to influence how our hotels are discovered, considered, and booked online. You’ll work across a portfolio of properties and collaborate with Corporate Marketing, Revenue Management, Sales, Distribution, hotel leadership, and major hospitality brands including Marriott, Hilton, IHG, and independent hotels.
If you’re someone who sees an underperforming website, digital campaign, or distribution channel and immediately starts thinking about how to make it better, we’d love to hear from you.
What You’ll Do
Drive E-Commerce Performance
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Develop and execute e-commerce strategies designed to increase direct bookings, online revenue, profitability, and overall digital performance.
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Analyze hotel and market performance to identify opportunities, solve challenges, and recommend strategies that drive measurable results.
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Partner with Revenue Management, Sales, Marketing, Distribution, and hotel leaders to align digital strategies with business objectives.
Elevate Our Digital Presence
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Manage and optimize hotel websites to ensure they are engaging, easy to navigate, conversion-focused, and aligned with brand standards.
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Lead regular website and digital presence audits, identifying opportunities to improve content, photography, offers, SEO, user experience, and conversion.
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Develop and optimize digital content that connects with target audiences and encourages them to book.
Maximize Online Distribution
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Oversee hotel presence across brand websites, OTAs, metasearch, and other approved online distribution channels.
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Ensure property content, photography, descriptions, amenities, ratings, reviews, and offers are accurate, compelling, and competitive.
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Work with hotel and Revenue Management teams to optimize channel strategies, promotions, packages, and online merchandising.
Turn Data Into Action
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Monitor website traffic, conversion, revenue, channel contribution, campaign performance, and other key e-commerce metrics.
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Create meaningful reporting and translate data into clear recommendations for Corporate and hotel leadership.
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Test new ideas, evaluate results, and continually refine strategies to improve ROI and online revenue.
Lead Digital Marketing Initiatives
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Coordinate digital marketing efforts including SEO, paid search/PPC, email marketing, online advertising, affiliate marketing, and other emerging digital opportunities.
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Collaborate with internal teams, agencies, vendors, and brand partners to develop effective campaigns and compelling creative.
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Stay ahead of emerging digital trends, technologies, and hospitality e-commerce opportunities.
Be a Digital Partner to Our Hotels
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Build trusted relationships with General Managers, Revenue Managers, Directors of Sales, and hotel marketing teams.
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Provide guidance, training, and best practices that help hotel teams understand and maximize their digital opportunities.
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Serve as a key e-commerce liaison with our hotel brand partners and corporate stakeholders.
What We’re Looking For
You’re curious, analytical, creative, and results-oriented. You understand that great e-commerce is about more than maintaining websites and listings—it’s about understanding the customer, using data to make smart decisions, and continuously finding ways to improve the path from search to booking.
Ideally, you bring:
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Bachelor's degree in Marketing, Hospitality, Business, Digital Marketing, Technology, or a related field, or equivalent experience.
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2+ years of experience in e-commerce, digital marketing, hospitality marketing, hotel distribution, or a related field.
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Strong knowledge of SEO, paid search, website optimization, digital marketing, and online distribution.
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Experience using analytics and reporting to measure performance and make business recommendations.
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Excellent communication, writing, organization, and project management skills.
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The ability to manage multiple priorities and work effectively with both corporate and property-level teams.
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A strong eye for detail and a passion for delivering high-quality work.
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A collaborative mindset and the confidence to make recommendations, challenge the status quo, and take initiative.
Even better if you have: hotel e-commerce experience, experience with Marriott, Hilton, IHG, or other major hotel brands, and familiarity with GA4, Google Ads, SEO platforms, CMS systems, OTAs, metasearch, CRS/GDS, or hotel distribution systems.
Why Shaner?
At Shaner, you won’t be managing just one website or one brand. You’ll have the opportunity to work across a diverse portfolio of hotels and brands, giving you the chance to solve different challenges, experiment with new ideas, and see the direct impact of your work.
You’ll collaborate with talented hospitality professionals across Marketing, Revenue Management, Sales, Distribution, and Operations—and your ideas can directly influence how guests discover and choose our hotels.
If you’re ready to bring together digital strategy, creativity, analytics, and hospitality to make a measurable impact, we’d love to meet you.
Other job-related duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position. Travel may be required as business needs dictate.
Located in the heart of State College, Pennsylvania, our Shaner Hotels Corporate Office offers an exciting and collaborative work environment where innovation, teamwork, and professional growth are at the center of everything we do. Just minutes from Penn State University and nestled in the scenic surroundings of Mount Nittany, our corporate headquarters provides the ideal setting to build a rewarding career in hospitality.
As a member of our Corporate Office team, you'll work alongside experienced professionals dedicated to supporting the success of more than 70 hotels across our growing portfolio. From Accounting, Finance, Human Resources, Information Technology, Sales and Marketing, Revenue Management, Development, eCommerce, and Operations, every department plays a vital role in delivering exceptional service and driving the continued success of Shaner Hotels.
At Shaner, we believe our associates are our greatest asset. We foster a culture that encourages collaboration, continuous learning, and career advancement, empowering every team member to reach their full potential while making a meaningful impact on our organization.
We are proud to offer a competitive compensation package along with a comprehensive benefits program for eligible full-time associates, including:
- Competitive salary
- Medical, dental, and vision insurance
- Company-paid and voluntary life insurance options
- Short-term and long-term disability coverage
- 401(k) retirement plan with a discretionary company match
- Generous Paid Time Off (PTO) including holidays and birthdays
- Opportunities for professional development and career advancement
- A collaborative, supportive, and inclusive workplace culture
Build your future with Shaner Hotels—where your career has room to grow.
Shaner Hotel Group
Shaner Hotels is one of the hospitality industry's leading award-winning hotel owner-operators and management companies. Our growing portfolio includes more than 70 full-service, select-service, extended-stay, and resort properties, representing over 8,000 guest rooms across 14 states and three countries.
We proudly partner with many of the world's most recognized hospitality brands, as well as distinctive independent hotels, delivering exceptional guest experiences and operational excellence across every property.
Beyond hotel management, Shaner Hotels provides a comprehensive range of hospitality services for investors, hotel owners, and brand partners, including hotel development, design and construction, revenue management, e-commerce, sales and marketing, human resources, accounting, and operational support.
Whether you're joining one of our hotels or our corporate team, you'll become part of an organization committed to innovation, professional growth, and delivering outstanding hospitality. At Shaner Hotels, we invest in our people and provide opportunities to build rewarding careers across every area of the hospitality industry.
