Overview
The Executive Director of Marketing is responsible for the development and execution of strategic marketing plans and overall brand management for Golden Nugget Lake Tahoe. This role oversees casino marketing, player development, database marketing, brand marketing and advertising, social media, entertainment, special events, and promotions.
The Executive Director is accountable for driving revenue, market share, and guest engagement while ensuring alignment with corporate policies and Nevada Gaming Commission regulations. This position also requires active participation in community organizations and local marketing boards to enhance the property’s visibility and reputation.
The ideal candidate will maintain a strong on-property presence during weekends and peak business periods and will collaborate cross-functionally, including contributing to operational and financial presentations. This role must consistently deliver a high level of professional and personalized guest service aligned with the Company’s core values (K.E.E.P. – Kindness, Engagement, Empathy, and Positivity).
Responsibilities
- Provide overall strategic marketing direction for Golden Nugget Lake Tahoe, including advertising, CRM, database marketing, digital and social media, promotions, entertainment, and sponsorships.
- Lead and oversee Player Development, Database Marketing, Brand Marketing/Advertising, Social Media, Entertainment, Special Events, and Promotions.
- Develop and implement measurable marketing strategies that drive awareness, visitation, and revenue across gaming, hotel, dining, and entertainment channels.
- Strengthen and position the Golden Nugget brand to ensure differentiation and relevance with target audiences.
- Oversee development and execution of all promotions, special events, and entertainment programming to maximize guest engagement and profitability.
- Ensure best-in-class digital, social, and web presence to drive brand awareness, loyalty, and guest acquisition.
- Oversee direct database marketing strategy, including segmentation, reinvestment, and campaign optimization to achieve player development and revenue goals.
- Lead Player Development efforts to grow high-value guest relationships and increase market share.
- Collaborate with Finance and other departments on strategic initiatives and presentations, including financial performance and forecasting.
- Establish departmental goals, budgets, staffing plans, and performance metrics to ensure efficient operations and achievement of objectives.
- Analyze marketing effectiveness, guest feedback, and competitive trends; adjust strategies accordingly to maximize ROI.
- Approve and evaluate comp policies, campaigns, and all marketing expenditures to ensure effectiveness and compliance.
- Maintain an active presence on the casino floor, particularly during weekends and peak periods, to engage with guests and team members.
- Represent the property in community outreach efforts, including participation on local boards and at key events.
- Recruit, develop, and lead a high-performing marketing team; provide coaching, training, and performance management.
- Ensure exceptional guest service standards are upheld across all marketing-driven interactions and experiences.
- Perform other duties as assigned.
SUPERVISORY RESPONSIBILITIES:
- Casino Marketing Team
- Player Development Team
- Database Marketing Team
- Brand Marketing / Advertising
- Social Media
- Entertainment & Special Events
- Promotions
Qualifications
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To perform this job successfully, an individual must be able to perform each essential duty at a high level. Requirements include:
- Extensive knowledge of casino marketing, player development, database marketing, brand strategy, and multi-channel advertising.
- Strong understanding of analytics, reinvestment strategy, and marketing ROI.
- Proven leadership in developing high-performing teams and driving results.
- Ability to engage with guests, team members, and community stakeholders effectively.
- Experience collaborating across departments and presenting strategic and financial information.
- Strong communication skills, both written and verbal.
- Ability to think strategically while executing tactically.
- High level of professionalism, energy, and guest-focused mindset.
- Proficiency in Microsoft Office applications.
- Ability to analyze complex data and market trends to inform decisions.
- Must be available to work flexible hours, including nights, weekends, holidays, and peak business periods.
- Must obtain and maintain all required licenses and certifications per Federal, State, and Gaming regulations.
- Minimum age of 21 years old.
- PLEASE NOTE: THIS POSITION REQUIRES A GAMING LICENSE BY THE NEVADA GAMING CONTROL BOARD
Bachelor’s degree in marketing or advertising required. Master’s degree is preferred.
Minimum of 7 years of documented success in the gaming industry is required.
Tipped Position
This position does not earn tips
Benefits
Multiple benefit plans to suit your needs
Paid Time Off
401K
Opportunities for advancement
Positive and respectful work environment where diversity is valued
Generous employee discounts on dining, retail, amusements, and hotels
Community volunteer opportunities
Disclaimer: The above information is intended as a high-level overview of the responsibilities and qualifications for the position and does not represent the full job description which will include all responsibilities, skills, duties, requirements, and working conditions associated with the job. For more information or to see the full job description, contact the Human Resources department at the location in which you are applying.
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