Digital Sales Manager - Audi Stuart!
Audi Stuart is proud to be part of Murgado Automotive Group, a nationally recognized leader in the automotive industry. Here, our success is driven by our people. When you join us, you become more than just an employee—you become a valued member of a supportive, close-knit family that genuinely cares about your growth, ambitions, and long-term success.
We are seeking a dynamic and experienced Digital Sales Manager to join our winning team!
The Digital Sales Manager (DSM) is the dealership’s local accountable owner for all digital-origin sales opportunities. The DSM leads the store’s Certified Internet Sales Team, controls lead assignment, protects response and follow-up standards, structures complete deals, and secures customer commitments remotely.
The DSM has full desking and pricing authority on digital-origin opportunities. The deal structure created digitally is the dealership’s commitment when the customer arrives, except when material customer facts change.
The DSM is a peer—not a subordinate—of the Desk Manager and Floor Manager. All three roles operate at a flat hierarchy and report to the GSM/GM.
The DSM must be formally certified before assuming the seat and must maintain certification through continued performance, CRM discipline, pricing accuracy, customer experience, and compliance.
Organizational Position & Reporting
Functional standards and certification: Director of Digital Performance
Enterprise support relationships:
The DSM owns local execution and results. Enterprise support roles provide systems, standards, training, automation, and visibility but do not take ownership of the store’s leads or customers.
Lead Assignment & Certified Team Accountability
Assign leads based on capacity, availability, language, product knowledge, source competence, response discipline, and performance—not equal distribution alone
Collaborate with the CRM & Phone Systems Manager to implement advanced routing, weighted distribution, capacity rules, escalation logic, and source-specific assignments within the CRM
Remove or suspend a salesperson from the Certified Internet Sales Team when performance, CRM discipline, customer experience, or compliance falls below standard
Digital Lead Response & Deal Building
Intercept Impel/PAM handoffs on pricing, availability, payment, fees, and trade-value requests
Trade Expectations & Appraisal Authority
Delivery Preparation & Handoffs
Digital Customer Profile Discovery
Build complete customer profiles through conversational text and email—not robotic forms. The goal is for the customer to feel like they're texting a knowledgeable friend, not filling out an application. Before structuring a deal, gather:
Trade Information (When Applicable)
Budget & Payment Expectations
Decision-Making & Timeline
Tone Note: Digital communication should feel human and helpful, not scripted. Mirror the customer's communication style—if they're brief, be brief. If they're detailed, match their energy. Never send walls of text or rapid-fire questions.
AI Quality, Governance & Change Requests
Monitor AI trigger quality, conversation quality, handoff timing, false positives, false negatives, and customer-impacting failures
AI instructions, prompts, automation logic, escalation rules, and customer-facing AI workflows may only be changed or published by the AI Conversation & Automation Manager
Authority, Decision Rights & Escalation
The DSM has authority to:
Fully desk digital-origin deals, including taxes, fees, incentives, lender programs, terms, and payment options
Escalate systemic CRM, phone, training, AI, inventory, and capacity issues to the appropriate enterprise owner
CRM, phone-routing, permissions, and enterprise workflow configuration are changed by the CRM & Phone Systems Manager; the DSM submits requirements and approves store-level operating intent
AI instructions, prompts, automations, and escalation rules are changed only by the AI Conversation & Automation Manager
Lender, legal, regulatory, and compliance constraints must be escalated through the approved Desk, GSM/GM, F&I, or compliance channel
Customer commitment standard:
Permitted variance reasons include trade condition, credit information, incentive eligibility, lender decision, vehicle selection, term selection, or documented factual error
Impel, PAM, Tekion, CRM, n8n notifications, Mastermind equity insights
Certification & Continued Qualification
The DSM must complete formal certification before assuming independent authority.
Initial certification includes:
Continued qualification is based on:
Certification may be suspended or revoked by the Director of Digital Performance in coordination with the GSM/GM when performance or compliance falls below the required standard.
Comprehensive Benefits:
We offer a robust benefits package designed to support your health, financial wellness, and work-life balance:
Why Join Audi Stuart? This is more than a digital sales manager role—it’s an opportunity to leverage your expertise in a dynamic, high-performing environment where your contributions are recognized and rewarded. If you have a proven track record in digital sales and a passion for enhancing the customer experience, we want to hear from you.
How to Apply -Please submit your updated resume and a cover letter highlighting your relevant experience and what excites you about this opportunity. We review applications promptly and look forward to connecting with talented professionals who share our commitment to excellence.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
