The Tampa Bay Buccaneers vision is to be the premier NFL Franchise both on and off the field that sets the standard in global sports entertainment and embodies the spirit of Tampa Bay. The Buccaneers aim to employ individuals whose professionalism and dedication align with our vision.
Mission
The Tampa Bay Buccaneers organization’s vision is to be the flag-bearer for Tampa Bay past and future, while driving the next generation of NFL culture. The Buccaneers aim to employ individuals whose professionalism and dedication align with our vision.
Position Description
The Social Media Content Specialist is a hybrid content creator and social media strategist who develops platform strategies, writes copy, publishes engagement-driven content, and independently produces, edits, and publishes creative and original short-form video across Buccaneers social channels. This position requires creativity through hands-on social video production and editing skills, as well as platform strategy and copywriting fluency.
The primary duty of this position is the creation or ideation of original creative content, including conceptualization, writing, video production, and editing, requiring invention, imagination, originality, and talent in social-first storytelling.
Essential Functions
Creative Concepting & Original Content Development
- Conceive and develop original creative concepts for social content, including narrative angles, visual treatments, and storytelling approaches that establish the Buccaneers’ distinctive voice on each platform.
Social Media Strategy & Publishing
- Develop and execute content strategies across social channels and ancillary accounts (e.g., Team Store, Flag Football) that advance the Buccaneers’ brand mission as the cultural flag-bearers for Tampa Bay.
- Lead ideation and copywriting across Facebook, Instagram, X, YouTube Shorts, Snapchat, and TikTok, writing on-brand captions, overlays, and CTAs in the Buccaneers voice while planning and publishing engagement-driven content optimized for each platform.
- Collaborate cross-functionally with Digital, Marketing, Creative, Partnership, and Community teams on tentpole campaigns, events, and growth initiatives – integrating partner deliverables and fan development programming without compromising brand voice.
- Execute gameday and real-time content, including live social coverage, in-game moments, and rapid-response publishing.
- Monitor performance analytics to evolve content approach and share actionable insights with internal stakeholders.
Social Video Production & Editing
- Conceive, shoot, edit, and produce short-form vertical video content (Reels, Shorts, TikTok, Spotlight) from concept through final publish, making creative decisions about narrative angle, visual composition, pacing, music, and storytelling approach. Includes on-location capture at practices, games, events, and community activations.
- Use platform-native and social-first editing tools (CapCut, Slate, native platform editors) for rapid-turnaround edits, applying techniques like beat-synced transitions, speed ramps, text overlays, auto-captioning, and sound design optimized for each platform's algorithm and retention mechanics.
- Operate camera equipment (smartphone) to capture video content in challenging, unscripted environments, stadium sidelines, locker rooms, outdoor events, and community activations, including managing audio capture and lighting in loud, mixed, and uncontrolled settings.
- Stay current on emerging social editing techniques, platform feature releases, trending formats, and creator tool innovations; reinterpret trends into original Buccaneers-branded creative within hours of emergence.
Management Responsibilities
- This position does not manage employees.
- Employee is expected to regularly exercise discretion and independent judgment.
Skills & Abilities
- Strong written and verbal communication skills
- Ability to collaborate effectively with cross-functional teams
- Strong decision-making and problem-solving abilities
- Effective time and resource management
- Experience leading projects or initiatives
- Critical thinking and sound judgment
- Strong attention to detail and accuracy
- Strong organizational and follow-up skills
- Ability to manage multiple projects simultaneously
- Openness to feedback and continuous improvement
- Willingness to learn new systems or technologies
- Flexibility in a fast-paced, changing environment
Additional Skills & Abilities
- Proficiency in social-first editing tools: CapCut (desktop and mobile), Slate, and native platform editors (TikTok, Reels, Shorts). Working knowledge of Adobe Premiere Pro for projects requiring more advanced post-production or motion graphics.
- Demonstrated ability to shoot, frame, and light video content for vertical (9:16) formats and capture clean audio (smartphone microphones, lavalieres, shotgun mics) in both controlled and uncontrolled environments.
- Strong visual storytelling instincts for social-first content: hook development within the first 1–3 seconds, pacing for platform retention curves, trend audio timing, template adaptation, and auto-caption best practices.
- Platform-native copywriting skills with the ability to adapt voice and tone across channels (Instagram, X, TikTok, Facebook, YouTube Shorts, Snapchat) while maintaining brand standards.
- Proficiency in content planning, scheduling, and managing a publishing calendar across multiple platforms and sub-channels simultaneously.
- Fluency in social analytics tools and native platform insights, with the ability to interpret engagement data and translate findings into content strategy adjustments.
Experience & Education
- Bachelor’s degree from an accredited college or university, or commensurate work experience.
- 1–3 years managing digital channels for a brand, preferably within sports.
- Demonstrated portfolio of original short-form social video content produced for a brand or media property, including shooting, editing, and publishing. Candidates must submit a reel or portfolio showcasing social-first video edits.
- Expert-level fluency across all major social media platforms (TikTok, Instagram, YouTube Shorts, X, Facebook, Threads, Snapchat), with a pulse on emerging trends.
- Proven proficiency in social-first editing tools (CapCut required; Slate or equivalent preferred).
- Working knowledge of Adobe Premiere Pro is preferred but not required.
Technical Knowledge
- Ability to manage digital files, databases, and shared drives effectively
- Comfortable learning and navigating new systems or applications
- Comfortable adapting to technology updates and new digital processes
Additional Technical Knowledge
- Proficiency in social-first editing tools for rapid-turnaround original vertical video production, including auto-captioning, branding, and platform-native effects in service of original creative work.
- Working knowledge of camera operation (smartphone), audio capture equipment, and lighting fundamentals for on-location production.
- Ability to manage digital files, project assets, and shared drives effectively.
- Comfortable learning and adapting to new systems, applications, and digital processes
Work Environment
- Extended evening, weekend work hours sometimes required
- Required to work all home and away games
- May have to work occasional holidays
- Must be comfortable working in a high intensity setting, meeting tight deadlines and delivering quality results
- Required to drive company vehicle, personal vehicle, or golf cart
Physical Fitness Standards
- Computer and desk work a significant part of daily activities
- Sitting, standing, working with hands for extended periods of time
- Must be able to perform occasional physical tasks, which may include working outdoors for extended periods in varying weather conditions, including extreme heat
- Ability to use hands and fingers to operate tools, equipment, or technology (including but not limited to heavy machinery, forklifts, golf carts, vehicles)
Equal Opportunity Employer
Buccaneers Team LLC (the “Club”) provides equal employment opportunities to all individuals, regardless of race, color, religion, sex, national origin, marital status, disability, age, military status, genetic information, sexual orientation, gender identity, or any other status protected by applicable federal, state, or local law.
Disclaimer
This job description is intended to set forth the core functions required for this position and describe the general nature of the work performed by employees in this position. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job. Employees may be assigned additional responsibilities as necessary. The Club reserves the right to revise this job description at any time and to require employees to perform other tasks if there are changes to circumstances or conditions of the Club’s business, competitive considerations, or the work environment.
Accommodations
Employees must be able to perform the essential functions of this position satisfactorily. The requirements set forth herein are representative of the duties, knowledge, skills, and/or abilities required. If requested, reasonable accommodations may be made to enable employees with disabilities to perform the essential functions. Offers of employment are contingent on successful completion of a background screening.
At-Will Employment
The position covered by this Job Description is expressly declared to be “at will,” meaning the Club has the right to terminate the employee’s employment at any time, with or without cause. Any written or oral promises or representations to the contrary are expressly disavowed and should not be relied upon by any employee.
Privacy Notice
Any personal information that you provide to the Club as part of the recruitment process may be held and processed for the purposes of your registration, application and potential selection and in connection with any subsequent employment or placement at the Club. That data may be retained and further processed for the purposes of matching your skills and qualifications to future positions, identifying you as a potential candidate for future positions, to inform you of future positions, and analytics related to the Club’s recruitment practices. If you are selected for the opportunity for which you apply, your personal data may be used for the purposes of entering into a relationship with the Club, including sending you correspondence or general information relating to employment. Your personal data may be disclosed to Club affiliates and to third-party organizations providing services to the Club. Your personal data will be retained in accordance with the Club’s document retention policies and applicable laws.
It is the policy of the Buccaneers to provide equal employment opportunity to all individuals regardless of race, color, religion, sex, national origin, marital status, disability, age, veteran status or any other legally protected status, including sexual orientation and gender identity.
