This position is incentive eligible.
Experience the HCA Healthcare difference where colleagues are trusted, valued members of our healthcare team. Grow your career with an organization committed to delivering respectful, compassionate care, and where the unique and intrinsic worth of each individual is recognized. Submit your application for the opportunity below: Division VP of Strategic Marketing Communications
The Division Vice President, Strategic Marketing Communications oversees strategic direction and coordination of integrated strategic marketing communications and community engagement initiatives. This includes, but is not limited to marketing strategy execution, internal and external communication, media and public relations, community engagement, and crisis management. He/She will oversee the activation of the Division brand(s) to ensure alignment of marketing, communication and community engagement strategies with applicable division and enterprise goals.
This position reports directly to the Group VP and works closely with the Division President and represents marketing and corporate affairs in key leadership meetings as appropriate. This position cultivates strong, collaborative relationships with key stakeholder groups to ensure alignment and integration of messages, and guides key leadership in doing the same. Division marketing, communications and community engagement leadership roles report directly to the Division VP, Strategic Marketing Communications. This position will work closely with regional and enterprise marketing shared service leadership to direct and execute Division marketing and brand strategies. Additionally, the VP ensures alignment and consistency of departmental strategies and related messaging, and oversees local partner agencies/contractors that support strategic objectives. The VP works with corporate communications, marketing, and community engagement to ensure internal and external strategies reinforce the promotion and protection of the local brands and the HCA Healthcare brand.
Key Responsibilities:
Marketing Strategy Oversight
-
Leverages understanding of Division, Facility, and service line growth objectives to support annual marketing and corporate affairs planning. Works closely with the Group Marketing team to define marketing strategies in alignment with local growth objectives. Works closely with Corporate Marketing team to identify operational readiness and best use case.
-
Collaborates with Division and Facility leadership to understand and intake business needs. Works with the Group team to activate marketing strategies in support of these needs.
-
Presents monthly reports on all Division marketing activities. Understands which metrics are most important to executive leadership. Communicates results and recommendations in a storytelling style that is compelling and memorable to executive audiences.
Communication – Internal and External
-
Consults with key leaders, including the Division AVP, Strategic Communications, to define and address communication needs, and develops and implements programs to deliver key messages.
-
Provides internal and external messaging for division-wide channels, initiatives and issues.
-
Identifies opportunities for Division President to communicate with internal/external audiences, and advises Division President on internal/external communication strategies.
-
Oversees the development of speeches, articles, personal correspondence and other materials on behalf of Division President and other key executives as needed.
-
Is knowledgeable of and helps navigate labor union, state political and regulatory environments in support of the Labor and Government Relations teams.
-
Lead communications working groups in the development and execution of internal communications initiatives and programs on behalf of executive leadership such as organizational changes and new or existing campaigns.
-
Coordinates with division-level and facility-based communications and community engagement team members to ensure alignment and consistency of messages within and between facilities.
-
Collaborates with outside partner agencies/contractors on internal and external messaging.
-
Manages and implements the external communication activities, specifically in the areas of media relations, public relations, community relations and crisis management.
Media and Public Relations
-
Manages the work of communications team, including the AVP / Director, Media Relations, facility communication directors / managers (and any outside PR firms), and works collaboratively with them to develop and align internal communication and implement outreach efforts gain earned media and positive share of voice that protect and promote the brands.
-
Monitors major issues and develops communication strategies to address them; leads team in generating press releases and provides consultation, content, editing and approval; leads crisis and issues management plans; and helps develop statements and talking points.
-
Evaluates and orchestrates speaking engagements and high-level key notes at community and press events.
-
Establishes a framework for measurement of PR, Earned Media, and owned communications efforts.
Crisis Management
-
Works with the leadership and communication team to manage and implement approved crisis communications plan, including spokesperson identification, command center staffing, serves as Chief Communications Officer, media talking points, media coordination, and internal and external messaging.
-
Works with corporate media team on any media that may impact the HCA Healthcare enterprise.
Defining and Managing Brand Strategy
-
Clearly articulates and champions the HCA Enterprise brand strategy and impact on internal / external stakeholders.
-
Works closely with the Enterprise Brand team to oversee and co-champion the activation of the market brands within the Division. Ensures that resources and strategies align under the market brand. Works with Enterprise Brand team to create interim branding solutions for those markets with separate brands and the incorporation of HCA Healthcare affiliation.
-
Builds a deep understanding of enterprise and market brand standards, and is accountable for upholding these standards. Builds an accountability structure within the Division to ensure compliance with brand standards.
-
Monitors and enforces brand standard compliance across the Division and Facilities.
Community Engagement and Sponsorships
-
Partners with the Division AVP, Community Engagement to manage the Division’s community engagement plan and strategies, including the implementation and maintenance of corporate philanthropic efforts and participation in national partnerships.
-
Actively builds relationships with key opinion leaders, both internally and externally, including in the community and other external organizations to promote the Division and its facilities.
-
Coordinates and manages corporate sponsorships in partnership with the Division community engagement lead, including negotiation of sponsorship benefits and planning community partnership strategies.
-
Works with Community Engagement to identify opportunities to showcase the Division’s involvement in community relations and other charitable activities through earned media.
-
Represents the Division at key community functions and events, and serves directly in community and civic roles in a leadership capacity.
-
Supports the Division to forge mutually beneficial relationships with individuals and organizations vital to the healthcare systems’ growth and development.
Other Responsibilities
-
Serves as the manager and leader of the Division and Facility M&CA team. Coaches and develops M&CA colleagues.
-
Other duties as assigned in alignment with Marketing and Corporate Affairs strategies and objectives.
-
Practices and adheres to the “Code of Conduct” philosophy and “Mission and Value Statement.”
Knowledge, Skills, Abilities, Behaviors:
-
Communication – Seeks first to understand, then to be understood. Exhibits excellent communication skills, both written and verbal, for a variety of internal and external audiences. Ability to communicate with multiple stakeholders and exhibit sensitivity to politics among departments, organizations, and partners.
-
Leadership – Displays strong leadership skills to build consensus across a diverse stakeholder group including division leaders, facility leaders and physicians. Very strong strategic, analytical, communication, negotiation, and general business skills required.
-
Planning – Begins with the end in mind; defines the desired outcomes of projects. Uses project management theory tools as appropriate; schedules time using a proven method; works in a timely manner; organizes time and work to enhance productivity; prioritizes work according to goals; Honors others' time.
-
Problem Solving – Intellectual aptitude to utilize data to drive strategy and evaluate impact of marketing and communications initiatives. Works proactively with other departments to align on objectives and develops sound go-to-market recommendations based on data analysis; viewed as strategic partner who produces measurable results.
-
Maintains a professional approach to confidential information. Must be sensitive to political, cultural and legal issues affecting hospital system operations.
-
High enthusiasm, creativity and desire to work on an innovative team. Ability to function both independently and as a team member in a fast-paced environment.
-
Curiosity & Learning – Demonstrates openness to learning, asking tough questions, and gathering many perspectives in order to navigate complex systems and adapt frequently.
-
Strategic Orientation – Capable of seeing the broader picture of multi-faceted systems while thinking tactically at the operational level to identify multiple points of leverage in a system for change.
-
Collaboration – willing and able to work with others, including building relationships, offering and gathering timely and honest feedback, and working with people who think differently.
Qualifications:
-
Bachelor's degree – Required
-
Master's degree – Preferred
-
10+ years of experience in a related position/field – Required
HCA Healthcare, offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:
-
Comprehensive benefits for medical, prescription drug, dental, vision, behavioral health and telemedicine services
-
Wellbeing support, including free counseling and referral services
-
Time away from work programs for paid time off, paid family leave, long- and short-term disability coverage and leaves of absence
-
Savings and retirement resources, including a 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service), Employee Stock Purchase Plan, flexible spending accounts, preferred banking partnerships, retirement readiness tools, rollover support and financial wellbeing counseling
-
Education support through tuition assistance, student loan assistance, certification support, dependent scholarships and a partnership with Galen College of Nursing
-
Additional benefits for fertility and family building, adoption assistance, life insurance, supplemental health protection plans, auto and home insurance, legal counseling, identity theft protection and consumer discounts
Learn more about Employee Benefits
Note: Eligibility for benefits may vary by location.
 Â
"There is so much good to do in the world and so many different ways to do it."- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder
If you find this opportunity compelling, we encourage you to apply for our Division VP of Strategic Marketing Communications opening. We promptly review all applications. Highly qualified candidates will be directly contacted by a member of our team. We are interviewing - apply today!
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
