Knowledge of:
1. Principles, practices and applications of marketing, public relations, public affairs and media relations.
2. Associated Press (AP) and other journalistic standards, methods, procedures and techniques used to write press releases and stories and develop publicity materials.
3. Advanced principles and practices of sound journalistic and business communication; correct English usage, including spelling, grammar and punctuation.
4. Advanced knowledge of sports rules, National Collegiate Athletics Association (NCAA) scorekeeping, and statistical guidelines for a variety of sports.
5. Practices used to compile detailed team and individual statistics for a wide variety of sports.
6. Digital camera use and operation and lighting and setting conditions that affect photo quality.
7. Research methods and data analysis techniques.
8. Provisions of the California Public Records Request Act.
9. Rules, regulations and decisions of NCAA and other associations/conferences governing athletic programs.
10. Standard web applications applicable to areas of assigned responsibility.
11. Modern office practices, procedures and equipment including computers and applicable software programs.
Skill in:
1. Marketing, promoting, publicizing and generating media interest in sports and student athletes.
2. Utilizing AP and other journalistic standards to draft and distribute press releases and feature and game articles.
3. Writing, designing, laying out and coordinating production, both in electronic and hard copy versions, of athletics promotional publications, such as media guides, game programs, brochures and flyers.
4. Creating, calculating, compiling, maintaining and interpreting detailed statistics and individual and team historical and current records.
5. Representing an organization to game officials, coaches, administrators and athletes from other colleges and conferences.
6. Developing and maintaining contacts with sports media personnel.
7. Operating a computer and other standard office equipment and using web publication, spreadsheet, word processing and enterprise software.
8. Organizing and maintaining specialized files.
9. Maintaining confidentiality of student files and records.
10. Maintaining sensitivity to and understanding of the diverse academic, socioeconomic, age, cultural, physical or mental disability, medical condition, gender, gender expression, gender identity, sex, sexual orientation, nationality, race and ethnic backgrounds of community college students, faculty, and staff.
11. Exercising tact and diplomacy in dealing with sensitive, complex and confidential student issues and situations.
12. Establishing and maintaining effective working relationships with those encountered in the course of work.
