Vice President of Marketing – Americas
Who We Are:
GEODIS specializes in unlocking business value in a complex world, ensuring seamless movement of goods worldwide. As a global third-party logistics provider (3PL), we power "A Better Way to Deliver" for the world's leading brands and manufacturers. Join GEODIS and fuel your career with endless growth opportunities.
Your Role on the Team:
As the Vice President of Marketing – Americas, you are the regional marketing expert, responsible for leading the marketing strategy and execution across Contract Logistics, Transportation, and Freight Forwarding. This highly visible, collaborative role partners with executive leadership and the GEODIS group marketing team to drive brand development, sales enablement, business growth, and customer satisfaction.
Key Responsibilities:
- Lead the marketing strategy and efforts across all business lines (Contract Logistics, Transportation, Freight Forwarding) for the Americas region.
- Interact, collaborate, and align with the GEODIS group marketing team on overarching marketing strategy and regional execution.
- Support comprehensive business development activities by Line of Business, Customer Segmentation and Verticals: targeting strategy, Inbound/ Outbound lead generation, Market / Client Insights, content management and development, RFP and presentation support, “win plan” input for strategic opportunities.
- Oversee Product Marketing: support product development, deployment, effectiveness analysis, and reporting.
- Provide strategic guidance to Product Marketing teams on existing and future product management to support GEODIS growth and positioning.
- Support deal strategy development and execution for identified strategic opportunities.
- Manage the CRM process end-to-end in partnership with key stakeholders, ensuring timely and accurate reporting for Marketing related activities, in partnership with Sales Performance team.
- Own Sports Marketing strategy and execution, including GEODIS Park naming rights for Nashville SC, to drive brand development, customer engagement, growth, and employee engagement.
- Oversee industry, vertical, and competitor analysis to inform deal strategy, product development, innovation, threats, opportunities and market share growth.
- Conduct customer survey activities to measure satisfaction: annual GEODIS NPS survey, Client surveys, client debriefs, Gartner, onboarding, ongoing, and post-mortem activities.
- Report marketing activities and KPIs to the executive team; provide monthly updates on product, vertical, and sales performance to establish KPIs for stakeholders.
- Partner with Human Resources, CEO, and internal departments to drive internal communication strategy and execution.
- Maintain ongoing competitor analysis for sales teams to leverage in selling strategies.
- Execute brand awareness strategy in the Americas in concert with GEODIS group marketing.
- Oversee lead generation strategy and execution for all lines of business, focusing on named verticals, products, trade lanes, and proof sources.
- Manage Customer Advisory events, trade and industry events to drive outcomes tied to brand awareness, talent acquisition, pipeline growth, and new business wins.
- Create cross-selling strategies to assist sales and account management teams in promoting other GEODIS lines of business to customers.
- Manage content development in support of the website and customer life-cycle activities, including prospecting, RFP processes, and presentations.
- Optimize resource strategy, balancing global support, in-house expertise and leadership, offshore production, AI and Marketing tech stack, and agency with the goal of balancing total cost, expertise, speed, and resiliency.
What Will Set You Apart as a GEODIAN?
- Ability to lead, manage, and develop a team of marketing professionals.
- Ability to link regional strategic plan objectives to marketing strategy and tactic, and drive pragmatic execution
- Comfortable being a visible leader and influencer within the organization.
- Professionalism and excellent executive communication skills.
- Demonstrated experience in market intelligence, competitor analysis, and guiding strategic growth.
- Strong analytical skills and ability to interpret financial reports and business data.
- Executive presence and the ability to effectively present information and respond to questions from managers, customers, and the public.
- Ability to solve practical problems and deal with a variety of variables in complex situations.
- Ability to operate and excel in a matrixed organization with multiple stakeholders.
Requirements:
- Bachelor’s degree in Business, Marketing, or equivalent experience required; MBA preferred.
- Minimum 10 years’ related experience in marketing and communications, preferably in third-party global supply chain management.
- Experience with Contract Logistics, Transportation, and Freight Forwarding marketing highly preferred.
- Proficient with Microsoft Outlook, Word, Access, Excel, and CRM platforms.
- Experience with and a bias towards embracing AI and marketing tech to steadily improve marketing effectiveness and efficiency.
- Demonstrated experience across various corporate communication mediums (email, web, video, social, events, broadcast, print, and electronic).
- Ability and willingness to travel up to 25%, including international travel.
- Ability to read, analyze, and interpret financial reports, business periodicals, professional journals, technical procedures, and governmental regulations.
- Ability to write reports, business correspondence, and procedure manuals.
- Ability to measure Marketing ROI and manage a multiple million-dollar budget.
- Ability to work with mathematical concepts such as probability, statistical inference, fractions, percentages, ratios, and proportions.
- Ability to effectively present information and respond to questions from groups of managers, customers, and the general public.
- Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
Ready to unlock your potential and drive growth in the Americas? Apply today and discover a better way with GEODIS.
What you gain from joining our team:
- Access wages early with the Rain financial wellness app
- Free telemedical access to doctors and therapists through First Stop Health is available on the first day of employment
- Health, dental, and vision insurance after 30 days of employment
- 401k match
- Paid maternity and parental leave
- Access to career development, employee resource groups, and mentorship programs
- Employee discounts
- Access to employee perks like fitness class discounts and free access to a relaxation and meditation app
- Free financial wellness programs
- Daycare discount program
- Opportunities to volunteer and give back to your community
- + more!
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
