Top 15 Web optimization specialist Jobs in Tennessee

Digital Marketing & Lead Generation Specialist
SENIOR FINANCIAL GROUP, INC. —Knoxville, TN
- $55,000 - $80,000 a year
- Full-time
- Marketing
- English
- Mid-level
- Health savings account
- Paid holidays
Quick Apply
7d
Web Content Specialist I
Smith & Wesson Brands, Inc —Maryville, TN
- Microsoft Word
- Marketing
- Research
SEO Specialist
Safe Life US LLC —Nashville, TN
- Full-time
- Remote
- Mid-level
- 3 years
- HTML
Quick Apply
Part Time-Accessibility Website Specialist
Prospect Infosys Inc —Nashville, TN
- $60 - $70 an hour
- Part-time
- Mid-level
- Microsoft Office
- 3 years
Quick Apply
Marketing Analytics Specialist
Internet Marketing Expert Group —Nashville, TN
- Full-time
- Hybrid work
- Mid-level
- Office
- SQL
- Disability insurance
- Health insurance
Quick Apply
Marketing Technology Specialist - Digital Learning - UTK
University of Tennessee Health Science Center —Knoxville, TN
- $90,000 - $105,000 a year
- Full-time
- Hybrid work
- Marketing
- 5 years
- Research
6d
Tier II Support Specialist - Healthcare
Proven Business Systems LLC —Franklin, TN
- $65,000 - $80,000 a year
- Full-time
- Computer science
- Computer Science
- Mid-level
- Paid parental leave
- Health savings account
10d
Content Marketing Specialist
Prestige Sales Company —Chattanooga, TN
- $55,000 - $75,000 a year
- Full-time
- Marketing
- Mid-level
- Bachelor's degree
- Health insurance
- Dental insurance
Quick Apply
Marketing Technology Specialist - Digital Learning - UTK
University of Tennessee - Knoxville —Knoxville, TN
- $90,000 - $105,000 a year
- Full-time
- Hybrid work
- Marketing
- 5 years
- SQL
6d
SEO Specialist
VML —Memphis, TN
- $60,000 - $140,000 a year
- Hybrid work
- Microsoft Excel
- Writing skills
- Public speaking
Quick Apply
5d
Sr Delivery Consultant - Data Architect, AWS Professional Services
Amazon Web Services, Inc. —Nashville, TN
- $145,900 - $207,800 a year
- Full-time
- Computer science
- Computer Science
- 5 years
- AD&D insurance
- Health insurance
Senior Consultant - Clinical Documentation Specialist
Deloitte —Nashville, TN
- $110,700 - $218,300 a year
- Full-time
- Microsoft Word
- Nursing
- RN License
Part-Time Accessibility Website Specialist - Nashville, TN/Hybrid
Software Technology Inc —Nashville, TN
- Part-time
- Mid-level
- Microsoft Office
- 3 years
Quick Apply
SEO Specialist | Senior (6+ Yrs. Exp.) --> Contractor
The Design Boutique —United States
- $333.33 - $3,333.00 a month
- Part-time
- Remote
- 6 years
- JavaScript
- US work authorization
Quick Apply
14d

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Digital Marketing & Lead Generation Specialist
SENIOR FINANCIAL GROUP, INC. —Knoxville, TN
Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience. Graphic design, video editing, or Google/Meta advertising…
$55,000 - $80,000 a year
Quick Apply
7d
SEO & GEO Specialist
Conversion Interactive Agency —Brentwood, TN
Communicate SEO concepts and recommendations to technical and non-technical audiences. Strong working knowledge of technical SEO, on-page SEO, keyword research,…
$65,045.71 - $80,000.00 a year
Quick Apply
3d

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Digital Marketing & Lead Generation Specialist

SENIOR FINANCIAL GROUP, INC. -
Knoxville, TN

Quick Apply

Job Details

Full-time
$55,000 - $80,000 a year
7 days ago

Benefits

Health savings account
Paid holidays
Health insurance
Dental insurance
401(k)
Tuition reimbursement
Paid time off
Parental leave
Employee assistance program
Vision insurance
401(k) matching
Flexible schedule
Retirement plan

Qualifications

Social media advertising campaigns
Marketing project management
Website activity analysis
WordPress
Marketing company internal data
English
SEM campaigns
Bachelor's degree
Sales management systems proficiency
Prospecting
Pay-per-click (PPC) advertising
Client acquisition
Marketing analytics
Video editing
Paid search marketing
Data analytics technologies
Paid search advertising campaigns

Full Job Description

Job Overview

We are seeking a dynamic and results-driven Digital Marketing & Lead Generation Specialist to join our team. In this role, you will execute SFG's consumer marketing strategy by developing and managing campaigns that generate qualified Medicare leads, nurture prospects, and support business growth. This role is responsible for digital advertising, email and SMS marketing, social media, content development, seminar promotion, campaign analytics, and marketing automation while ensuring compliance with Medicare marketing requirements.

This position is a hands-on individual contributor responsible for executing campaigns, monitoring performance, and continuously improving marketing results.

What You'll Do

Lead Generation Management & Advertising

Execute annual, quarterly, and monthly marketing campaigns aligned with business objectives.
Maintain the marketing calendar, coordinating campaigns, events, content, and enrollment initiatives.
Manage campaign timelines, creative assets, approvals, and launches.
A/B test and monitor campaign performance and recommend tactical improvements.
Manage paid advertising across Google, Meta, YouTube, LinkedIn, and other approved platforms.
Configure audience targeting, budgets, tracking, and campaign optimization.
Build a robust lead pipeline via testing, monitoring, and expanding on content.
Enhance lead nurturing, re-engagement, and follow-up through various means
Monitor advertising performance, ROI, and cost-per-lead metrics.
Coordinate with external advertising vendors as needed.

Content & Social Media

Create and manage consumer-facing marketing content including blogs, email campaigns, social media, educational materials, videos, and seminar assets.
Maintain the content calendar and ensure messaging aligns with SFG branding.
Manage organic and paid social media campaigns while monitoring engagement and online reputation.

Email Marketing & Automation

Build and maintain email, SMS, and automated marketing journeys.
Segment audiences and develop campaigns based on lifecycle stage and marketing objectives.
Test campaigns for quality, compliance, and deliverability.
Maintain accurate marketing lists and subscription preferences.

Marketing Technology, Analytics, & Compliance

Maintain marketing campaigns, attribution, and reporting within Salesforce.
Monitor marketing automations and campaign tracking.
Prepare weekly, monthly, and quarterly performance reports.
Analyze campaign metrics and recommend continuous improvements.
Identify and coordinate resolution of marketing technology or data issues.
Ensure all marketing materials follow CMS and company compliance requirements. Submit materials for required approvals before publication.
Maintain accurate records of approvals, disclosures, and campaign documentation.

What We're Looking For

Required

Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience.
Three or more years of digital marketing experience.
Experience executing lead generation and digital advertising campaigns.
Working knowledge of email marketing, social media, PPC, SEO, and marketing analytics.
Experience using Salesforce or a comparable CRM platform.
Strong organizational, project management, communication, and analytical skills.
Ability to manage multiple campaigns while meeting deadlines.

Preferred

Experience marketing Medicare, health insurance, financial services, or another regulated industry.
Knowledge of CMS Medicare marketing guidelines.
Experience with marketing automation platforms (Salesforce Marketing Cloud, Account Engagement, HubSpot, etc.).Proven experience in digital marketing with a strong understanding of SEO, SEM, paid advertising campaign management, social media marketing, and performance marketing.
Hands-on experience with content creation—copywriting, graphic design using Adobe Photoshop or Adobe Creative Suite—and content management systems like WordPress.
Basic HTML/CSS knowledge.
Strong analytical skills with the ability to interpret data from web analytics reports to optimize campaigns effectively.
Graphic design, video editing, or Google/Meta advertising certifications.

What We Offer

Competitive base salary plus bonus
Comprehensive benefits package (medical, dental, vision, 401k with match, student loan paydown assistance program, and more)
Generous PTO and paid company holidays, including our annual end-of-year office closure
Professional development support, including LinkedIn Learning

Join us as a Digital Marketing & Lead Generation Specialist if you’re passionate about leveraging cutting-edge digital strategies to drive business success! Your creativity combined with technical expertise will help shape innovative campaigns that captivate audiences and generate measurable results.

This position requires interaction with people and technology while either standing or sitting. To best serve our customers and business partners, all employees must be able to communicate with or without reasonable accommodation. While performing the duties of this job, the team member must be able to sit for extended periods and enter information by keyboard at a reasonable rate of speed. This role requires acute hearing ability, seeing and reading information on a computer screen and printed documents, speaking, understanding, and writing English fluently, and performing repetitive hand motions. Duties, responsibilities, and activities may change at any time with or without notice.

Pay: $55,000.00 - $80,000.00 per year

Benefits:

401(k)
401(k) matching
Employee assistance program
Flexible schedule
Health insurance
Health savings account
Paid time off
Parental leave
Retirement plan
Tuition reimbursement

Work Location: In person

Quick Apply

Refine Your Search

web optimization specialist jobs in tennessee

Digital Marketing & Lead Generation Specialist

Web Content Specialist I

SEO Specialist

Part Time-Accessibility Website Specialist

Marketing Analytics Specialist

Marketing Technology Specialist - Digital Learning - UTK

Tier II Support Specialist - Healthcare

Content Marketing Specialist

Marketing Technology Specialist - Digital Learning - UTK

SEO Specialist

Sr Delivery Consultant - Data Architect, AWS Professional Services

Senior Consultant - Clinical Documentation Specialist

Part-Time Accessibility Website Specialist - Nashville, TN/Hybrid

SEO Specialist | Senior (6+ Yrs. Exp.) --> Contractor

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