Alloy Personal Training Studio Director
Full-Time | East Brunswick, NJ
About the Opportunity
Alloy Personal Training East Brunswick is seeking a Founding Studio Director to lead the launch of our new studio and drive membership growth from day one.
This is a ground-floor leadership opportunity for an experienced fitness professional who wants to take ownership of building a successful business, developing a high-performing coaching team, and creating an exceptional member experience.
The Studio Director will be responsible for building the member base, leading sales consultations, coaching members, developing the coaching team, managing daily operations, and driving the overall success of the studio.
This is not a passive management role. We are looking for a hands-on leader who is equally comfortable generating leads, conducting sales consultations, building community relationships, coaching on the training floor, developing coaches, and owning business results.
Role Structure & Time Commitment
This is a full-time, approximately 40-hour-per-week leadership position.
The Studio Director's primary responsibility is to drive the growth and success of the business, with the role structured approximately as follows:
- 70% Sales & Business Development — lead generation, consultations, follow-up, closing memberships, community outreach, partnerships, member retention, and business development.
- 30% Training & Studio Leadership — coaching members, supporting the training floor, developing coaches, overseeing studio operations, and ensuring an exceptional member experience.
- Training floor coverage will be provided as needed based on member demand, coach schedules, studio needs, and peak training hours.
The ideal candidate understands that the primary focus of the Director position is building the business and leading the team, while remaining actively involved in the training experience.
Key ResponsibilitiesBusiness Development & Sales
- Drive membership growth through lead generation, consultations, follow-up, and closing new memberships.
- Conduct all new member consultations, including goal assessments, movement screenings, fitness evaluations, and membership recommendations.
- Build relationships with prospective members and convert leads into long-term clients.
- Develop local partnerships, community relationships, and outreach opportunities to increase brand awareness.
- Track and analyze key performance indicators including:
- Lead volume
- Appointment booking rate
- Show rate
- Consultation close rate
- Membership growth
- Member retention
- Revenue performance
- Achieve membership, revenue, and utilization targets.
- Participate in community events and marketing initiatives to grow the studio.
- Develop and execute strategies to consistently generate new leads and memberships.
- Maintain consistent follow-up with prospects and leads throughout the sales process.
Leadership & Team Development
- Recruit, hire, train, and develop exceptional personal trainers.
- Build a positive, accountable, and high-performing team culture.
- Lead weekly team meetings focused on coaching standards, scheduling, performance metrics, and studio goals.
- Provide ongoing coaching, feedback, and professional development for trainers.
- Conduct performance evaluations and help team members improve professionally.
- Lead by example through professionalism, urgency, accountability, and strong work ethic.
- Hold the coaching team accountable to performance and service standards.
Training & Member Experience
- Coach individual and small-group personal training sessions.
- Deliver the Alloy Personal Training experience with energy, professionalism, and attention to detail.
- Maintain a strong understanding of Alloy programming and coaching standards.
- Step in to support coaching sessions and provide floor coverage as needed.
- Ensure members receive exceptional service, achieve results, and remain engaged.
- Build strong relationships with members and create a welcoming, motivating studio environment.
Studio Operations
- Oversee daily studio operations in alignment with Alloy brand standards.
- Maintain a clean, organized, professional, and welcoming environment.
- Ensure health, safety, and operational procedures are followed.
- Manage scheduling, staffing needs, and daily studio execution.
- Monitor expenses and assist ownership with budget accountability.
- Be present during peak training hours to support members and coaches.
- Ensure the studio consistently operates at a high professional standard.
Key Performance Expectations
This is a KPI-driven leadership role. Success will be measured by:
- Membership growth and revenue performance
- Lead-to-member conversion rate
- Consultation show rate and closing percentage
- Lead generation and follow-up performance
- Member retention and engagement
- Training session utilization
- Coach performance and development
- Community presence and brand growth
- Overall studio profitability and performance
You should be comfortable tracking numbers, analyzing results, and adjusting strategy to achieve goals.
QualificationsRequired
- 3+ years of personal training experience.
- 3+ years of sales experience, with a proven ability to generate leads, conduct consultations, build relationships, overcome objections, and close sales.
- 2+ years of fitness leadership, management, or coaching team development experience.
- Proven success in fitness sales and membership growth.
- Ability to confidently conduct consultations and close memberships.
- Ability to coach one-on-one and small-group training sessions.
- Current nationally recognized personal training certification (NASM, ACE, ACSM, NSCA, ISSA, or equivalent).
- CPR/AED certification.
- Strong communication, leadership, and relationship-building skills.
- Willingness to work evenings, weekends, and extended hours when business needs require.
Preferred
- Experience in boutique fitness, semi-private training, or franchise fitness environments.
- Experience launching a new studio or growing an existing membership base.
- Experience using fitness management software such as Mindbody or similar platforms.
- Strong understanding of fitness business KPIs and revenue drivers.
- Demonstrated history of exceeding sales or membership targets.
Desired Traits
- Entrepreneurial mindset with a strong sense of ownership.
- Competitive, motivated, and performance-driven.
- High energy with an authentic leadership presence.
- Comfortable taking responsibility for results.
- Passionate about coaching, fitness, and helping people transform their lives.
- Strong sales instincts and the ability to build genuine relationships.
- Excited about building something meaningful from the ground up.
- Willing to do what is necessary to help the studio succeed.
Compensation & Benefits
- Salary: Up to $100,000 annually, based on experience, qualifications, and performance.
- Performance-based compensation structure tied to revenue growth, membership growth, lead conversion, member retention, and overall studio performance.
- Approximately 40 hours per week.
- Alloy University and franchise training.
- Professional development and continuing education.
- Opportunity to play a significant leadership role in building a new studio from the ground up.
- Opportunity for additional performance-based compensation as the studio grows and exceeds established goals.
Why Join Alloy Personal Training East Brunswick?
As our Founding Studio Director, you will have the opportunity to shape the culture, build the team, and establish the standard for one of Central New Jersey's premier personal training studios.
You will work closely with ownership to create a successful business while helping adults improve their strength, health, confidence, and quality of life.
This is an opportunity for someone who doesn't simply want a job in fitness. We are looking for someone who wants to build a business, lead a team, drive results, and have a meaningful role in the success of the studio.
If you are a fitness professional who loves coaching people, building teams, driving sales, and creating meaningful results, we want to hear from you.
Apply today and help us build the premier personal training studio in East Brunswick, NJ.
About Alloy Personal Training
Alloy Personal Training is a boutique fitness franchise specializing in small-group personal training for adults seeking improved strength, health, and longevity.
With a science-based approach, personalized coaching, and a focus on sustainable results, Alloy is one of the fastest-growing personal training concepts in the country.
Pay: $60,000.00 - $100,000.00 per year
Work Location: In person
