Job Description
GM is undergoing a massive transformation to continue its automotive leadership with industry ‑ leading products, strong brands, and a commitment to innovation, quality, and safety. As we continue to evolve and expand our market presence, we are seeking a highly skilled and experienced Head of Performance Marketing, Chevrolet to spearhead our performance marketing efforts.
This role serves as the senior ‑ most performance marketing leader for Chevrolet and a peer to the Heads of Performance for other GM brands. The leader will own Chevrolet’s performance marketing strategy and results across the full funnel, from demand generation through sales conversion and owner loyalty, in partnership with Sales, Brand Strategy, and product reporting directly to the CMO.
This individual will leverage paid media, SEO, CRM, website optimization, data, and analytics to deliver high ‑ quality leads to our dealers, drive profitable growth and market share, and strengthen brand health. The ideal candidate brings deep expertise in performance marketing, a relentless desire to win, and a continuous drive to uncover new performance opportunities.
Through strategic leadership and partnership with the GM Centers of Excellence (COE), this role will help build a data ‑ driven organization that works in real time to optimize all marketing investments and drive brand growth.
Strategic Leadership & Business Outcomes: Own Chevrolet 's full-funnel performance marketing strategy, translating business objectives into investment decisions and delivering against clear KPIs for leads, orders/sales contribution, ROI, and dealer profitability.
Paid Media Management: Oversee all performance-related paid media—search, social, display, video, and programmatic— optimizing spend to maximize ROI through continuous monitoring, adjustment, and disciplined test-and-learn.
SEO & Website Optimization: Implement and refine SEO strategies to improve organic rankings and traffic, and enhance website performance through A/B testing, UX improvements, and conversion rate optimization in close collaboration with digital product teams.
CRM & Customer Engagement: Develop and manage CRM strategies that nurture leads, improve retention, and use customer data to deliver targeted, personalized campaigns across email, push, and other owned channels.
Data, Analytics & Measurement: Partner cross-functionally to optimize the analytics framework and tools, and help define enterprise standards for measurement, attribution, and data quality—debating and refining approaches with Analytics and Finance to inform real-time investment decisions.
Experimentation, MarTech & AI: Own Chevrolet 's test-and-learn roadmap (GEO, audience, creative/offer, and new-channel pilots) and champion advanced analytics, automation, and AI/ML in bidding, targeting, and personalization—within GM's governance, privacy, and data standards.
People & Team Leadership: Build, lead, and develop a high-performing team of performance marketers and analysts (direct and matrixed), creating a culture of accountability, experimentation, and continuous improvement.
Agency & Cross-Functional Leadership: Manage agency and platform partners to best-in-class performance, and serve as the primary performance marketing voice in cross-functional forums (Brand, Sales, Finance, Product, CX, COEs), translating insights into clear tradeoffs and recommendations for senior leadership.
Dealer & Tiered Marketing Integration: Integrate national, regional, and dealer-level performance strategies, ensuring alignment with franchise/tiered marketing systems and improving lead quality, conversion, and dealer satisfaction.
Your Skills & Abilities (Required Qualifications):
10+ years of marketing experience, including media, online display advertising, website management, online video advertising/ pre ‑ roll ads, social media, retargeting, behavioral/contextual targeting, PPC, SEM, and SEO.
Proven experience leading performance marketing for a complex, multi ‑ channel , high ‑ spend business (e.g., retail, automotive, financial services, e ‑ commerce ) with a material impact on revenue and profit.
What Will Give You A Competitive Edge (Preferred Qualifications):
Experience working within franchise tiered marketing systems, including integrating national, regional, and dealer ‑ level efforts.


GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job may be eligible for relocation benefits.


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