Job Description
The Performance Marketing Strategy & Business Intelligence team serves as a group of “data detectives” for GM Marketing. The team combines complex, disparate business, marketing, media, website, audience, funnel, inventory, pricing, incentive, demand, competitive, and marketplace data to explain performance, identify opportunities, and create executive-ready narratives that drive action.
The Performance Marketing Strategy & Business Intelligence Lead is a blended strategy, analytics, and storytelling role. This individual personally leads complex analyses and workstreams, translating granular findings into clear insights for marketing leaders and cross-functional partners. The role requires intellectual curiosity, strong business judgment, hands-on analytical expertise , and the ability to influence decisions through compelling, evidence-based narratives.
Performance Analysis and Business Diagnosis
Integrate media and marketing (site, paid, owned, media) with business (inventory, pricing, incentive, demand, competitive) to create a connected tip to tail view of GM’s marketing performance.
Interrogate data at granular levels—including channel, campaign, audience, creative, geography, nameplate, funnel stage, inventory condition, offer, and time period —to identify meaningful patterns and exceptions.
Conduct multiple levels of root-cause analysis to explain performance drivers, anomalies, risks, and opportunities.
Reconcile conflicting data sources, validate definitions and methodologies, pressure-test assumptions, and clearly identify limitations.
Build analytical models and frameworks that support scenario planning, forecasting, prioritization, and investment decisions.
Executive Narratives and Strategic Recommendations
Translate complex analysis into concise, executive-ready narratives that clearly explain what happened, why it happened, what it means, and what actions should consider .
Connect detailed marketing findings to broader brand, customer, commercial, and enterprise priorities.
Hands-On Analytics and Measurement
Be a data detective. Build and maintain simple Excel models and become super users of existing dashboards, scorecards, reconciliations, and diagnostic views while continuing to investigate the underlying data.
Evaluate data quality, source consistency, metric definitions, and measurement approaches before drawing conclusions.
Partner with centralized analytics, data science, technology, and agency teams to scope customer, bespoke analytics not available in raw data or dashboards today.
Develop repeatable approaches that improve analytical rigor, transparency, speed, and decision usefulness.
Integrated Performance Marketing Strategy
Assess performance across paid media, SEO, CRM, marketing intelligence, website optimization, audience planning, and funnel optimization.
Identify opportunities to improve audience strategy, media effectiveness, website experiences, lead progression, conversion, retention, and overall funnel performance.
Cross-Functional Leadership and Influence
Partner across Marketing, Media, CRM, Digital, Sales, Finance, Research, Data Science, Technology, agencies, and other business functions.
Your Skills & Abilities (Qualifications):
5+ years of experience in marketing strategy, performance marketing, analytics, marketing intelligence, management consulting, or a related discipline.
Advanced Excel capabilities, including complex formulas, pivots, data manipulation, model building, scenario analysis, and quality assurance.
Strong analytical problem-solving skills, including source reconciliation, assumption testing, performance decomposition, and multi-level root-cause analysis.
Working knowledge of paid media, SEO, CRM, websites, audience planning, funnel optimization, marketing measurement, and test-and-learn practices.
Excellent written, verbal, presentation, and data-storytelling skills, including experience communicating with senior leaders.


GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job may be eligible for relocation benefits.


About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
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We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire .
Accommodations
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