Position Summary: The Marketing Manager, will be responsible for developing, executing, and optimizing comprehensive marketing strategies to increase brand awareness, drive traffic, and enhance customer loyalty across our convenience store network. This role will be critical in overseeing our loyalty program, fostering meaningful guest engagement, and leveraging data to create personalized customer experiences. The ideal candidate will be a strategic thinker with a proven track record in marketing, digital engagement, and loyalty program management, preferably within the retail or convenience store sector.
Key Responsibilities:
1. Marketing Strategy & Execution: * Develop and implement annual and quarterly marketing plans aligned with business objectives, including promotional calendars, new product launches, and seasonal campaigns. * Oversee all marketing channels, including in-store merchandising, digital marketing (website, social media, email, SMS), local advertising, and PR. * Manage the creation of compelling marketing collateral, signage, and promotional materials. * Collaborate with operations and merchandising teams to ensure seamless execution of marketing initiatives at the store level. * Conduct market research and competitor analysis to identify trends, opportunities, and competitive advantages. * Manage the marketing budget effectively, tracking ROI on all initiatives.
2. Loyalty Program Management: * Design, implement, and continuously optimize the company's customer loyalty program. * Develop strategies to drive new loyalty program enrollments and increase active member participation. * Create tiered rewards, personalized offers, and exclusive promotions to maximize member engagement and retention. * Monitor loyalty program performance metrics (e.g., enrollment rates, redemption rates, average spend of members vs. non-members, churn) and generate regular reports. * Work with IT and third-party vendors to ensure the loyalty platform is functioning optimally and integrates seamlessly with POS systems.
3. Guest Engagement & Experience: * Develop and execute strategies to enhance the overall guest experience, both in-store and online. * Implement feedback mechanisms (e.g., surveys, comment cards, online reviews) to gather customer insights and identify areas for improvement. * Manage online reputation by monitoring and responding to customer reviews and comments across various platforms. * Develop personalized communication strategies to foster deeper connections with customers. * Identify opportunities for community involvement and local partnerships to enhance brand perception.
4. Digital Marketing & Analytics: * Manage and optimize the company's digital presence, including website content, social media profiles, and online advertising campaigns. * Develop and execute email marketing and SMS campaigns to drive sales and engagement. * Utilize marketing analytics tools to track campaign performance, website traffic, customer behavior, and loyalty program effectiveness. * Generate regular reports on key marketing KPIs and provide actionable insights and recommendations. * Stay up-to-date with emerging digital marketing trends and technologies.
5. Cross-Functional Collaboration: * Work closely with Operations, Merchandising, IT, and Finance departments to ensure integrated and effective marketing strategies. * Provide marketing support and guidance to store managers and staff. * Foster a customer-centric culture throughout the organization.
Qualifications:
-
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
-
5+ years of progressive marketing experience, with a strong emphasis on loyalty programs and customer engagement.
-
Proven experience in retail marketing, preferably within the convenience store, QSR, or grocery sector.
-
Demonstrated success in developing and executing integrated marketing campaigns across multiple channels.
-
Strong understanding of customer loyalty principles, CRM systems, and marketing automation platforms.
-
Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, social media management tools, email marketing platforms).
-
Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
-
Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages.
-
Strong project management skills with the ability to manage multiple priorities and deadlines.
-
Creative, innovative, and results-oriented with a passion for customer experience.
-
Occasional to frequent travel as needed with overnight stays.
-
Due to the nature of the business potentially extended working hours.
Preferred Additional Qualifications
-
Experience with specific loyalty platforms or POS systems.
-
Knowledge of local market nuances within Mississippi, Alabama and Louisiana.
Physical Demands:
-
Dependent upon marketing events may require the lifting of up to 50 pounds
-
Ability to sit or stand for extended periods of time.
- Ability to use a computer and other office equipment for extended periods.
Benefits: Medical, Dental, Vision, 401(k) matching, Paid Time Off, Employee Discounts, Laptop Computer, Cell Phone Stipend and more.
