Position Summary
The Marketing & Sales Manager is responsible for driving the growth and market expansion of the Company's brands throughout the United States. This role oversees sales growth, channel development, marketing initiatives, and brand promotion to continuously increase brand awareness, market penetration, and revenue.
The Marketing & Sales Manager develops and executes annual, quarterly, and monthly sales and marketing plans while leading the Channel Sales & Business Development Specialist and the Social Media Specialist. The position is responsible for aligning offline retail channels, influencer partnerships, social media marketing, and e-commerce initiatives to achieve the Company's business objectives. Additionally, this role leads key account development, marketing event planning, sales performance analysis, and team performance management to ensure the achievement of sales and marketing goals.
Reports To: President & Chief Executive Officer (CEO)
Essential Duties and Responsibilities
Sales & Marketing Strategy
- Develop and execute annual, quarterly, and monthly sales and marketing plans aligned with the Company's business objectives.
- Establish channel development strategies, customer acquisition plans, and brand positioning for OLIVIO and MINI A TURE in the U.S. market.
- Develop sales budgets, revenue forecasts, marketing calendars, and key performance indicators (KPIs).
- Analyze product performance, customer behavior, channel performance, and market trends to optimize sales and marketing strategies.
- Conduct competitive analysis, monitor consumer trends, pricing, and industry developments.
- Provide regular reports to the CEO on sales performance, marketing effectiveness, business opportunities, and potential risks.
Offline Channel Development & Sales Management
- Develop and expand relationships with optical retailers, children's apparel stores, outdoor specialty retailers, lifestyle retailers, department stores, distributors, wholesalers, and other strategic sales channels.
- Guide the Sales Specialist in prospecting, product presentations, quotations, negotiations, and order follow-up.
- Personally manage strategic accounts, distributors, and key business partnerships.
- Review and approve pricing proposals, promotional programs, payment terms, and sales agreements for major customers.
- Monitor customer inventory, replenishment plans, product assortment, retail pricing, and sell-through performance.
- Increase product placement, retail distribution, and customer retention across target markets.
- Oversee order fulfillment, shipment coordination, payment collection, and customer service issue resolution.
- Organize customer meetings, product training sessions, in-store promotions, and sales incentive programs.
Marketing Campaign Planning & Execution
- Develop annual and quarterly marketing calendars aligned with sales objectives.
- Plan and execute product launches, trade shows, pop-up events, retail promotions, family-oriented events, and outdoor experiential marketing activities.
- Define campaign objectives, target audiences, budgets, timelines, marketing channels, and success metrics.
- Coordinate venues, product samples, promotional materials, staffing, and external vendors.
- Oversee campaign promotion, on-site execution, customer follow-up, and post-event content distribution.
- Collaborate with retail partners on in-store promotions, merchandising, and co-marketing initiatives.
- Analyze event attendance, lead generation, sales performance, brand exposure, and return on investment (ROI).
- Conduct post-event evaluations and continuously improve future marketing initiatives.
Social Media & Influencer Marketing Management
- Develop content strategies, publishing schedules, and growth objectives for Instagram and other social media platforms.
- Supervise the Social Media Specialist in maintaining the content calendar and daily publishing schedule.
- Review and approve social media content, campaign messaging, and major brand communications.
- Develop influencer marketing, product review, affiliate marketing, and brand ambassador programs.
- Guide the Sales Specialist in identifying, recruiting, and managing parenting, eyewear, outdoor, and lifestyle influencers.
- Review influencer partnerships, content requirements, commission structures, discount codes, and campaign budgets.
- Analyze social media reach, engagement, website traffic, and influencer conversion performance.
- Ensure strong integration among social media, marketing campaigns, influencer content, and sales initiatives.
E-Commerce Collaboration
- Participate in marketing strategy development for the Company's website, Amazon, TikTok Shop, and other e-commerce channels.
- Develop online promotional campaigns around product launches, holidays, and seasonal selling periods.
- Coordinate product listings, promotional content, campaign links, and discount codes.
- Analyze website traffic, conversion rates, average order value, and online sales performance.
- Collaborate with the E-Commerce team to improve digital marketing effectiveness and sales conversion.
- Drive traffic from offline customers, social media, and influencer campaigns to online sales channels.
Team Leadership & Project Management
- Supervise the Channel Sales & Business Development Specialist and the Social Media Specialist.
- Establish team objectives, project plans, priorities, and performance metrics.
- Conduct regular sales and marketing meetings to review progress and resolve execution challenges.
- Provide coaching and training on product knowledge, sales techniques, customer development, and brand communication.
- Review sales reports, customer records, influencer performance reports, and social media analytics.
- Evaluate employee performance and develop training and improvement plans.
- Coordinate with Operations, Supply Chain, Finance, and external creative partners to ensure successful project execution.
- Participate in recruiting and team expansion as business needs grow.
- Perform other duties as assigned.
Qualifications
- Bachelor's degree or higher in Marketing, Business Administration, International Business, E-Commerce, or a related field preferred.
- Minimum of five (5) years of experience in marketing, sales, channel development, or brand management.
- Minimum of two (2) years of leadership or project management experience.
- Strong understanding of U.S. retail channels, distributors, wholesalers, and key account development.
- Proven experience managing marketing campaigns from planning and budgeting through execution and post-campaign analysis.
- Experience with Instagram, TikTok, YouTube, influencer marketing, and digital marketing strategies.
- Strong analytical skills with experience in sales forecasting, budgeting, KPI management, and business analysis.
- Excellent business development, negotiation, and key account management skills.
- Strong leadership, organizational, communication, and problem-solving abilities.
- Ability to manage multiple projects in a fast-paced environment.
- Proficiency with Microsoft Office, CRM systems, and marketing analytics tools.
- Excellent written and verbal English communication skills.
- Willingness to travel for customer meetings, trade shows, and other business-related activities.
Preferred Qualifications
- Experience in the eyewear, children's apparel, children's outdoor products, sporting goods, fashion, or consumer products industries.
- Experience launching new brands, developing distribution channels, or building sales networks within the U.S. market.
- Established relationships with optical retailers, children's apparel retailers, outdoor specialty retailers, department stores, distributors, or wholesalers.
- Experience planning and managing product launches, trade shows, pop-up events, or retail marketing campaigns.
- Experience managing influencer marketing, affiliate marketing, or social media teams.
- Familiarity with Shopify, Amazon, TikTok Shop, and other e-commerce platforms.
- Experience managing multiple consumer brands simultaneously.
Key Performance Indicators (KPIs)
- Achievement of annual, quarterly, and monthly sales targets.
- Number of qualified new customers, converted customers, and key accounts.
- Product distribution, channel coverage, and customer retention rates.
- Sales growth, replenishment volume, and retention of strategic accounts.
- Sales forecast accuracy and accounts receivable collection performance.
- Marketing campaign execution, lead generation, and return on investment (ROI).
- Social media follower growth, reach, engagement, and website traffic.
- Influencer partnership performance, content delivery, and sales conversion.
- Marketing and sales budget performance.
- Team performance and on-time project completion.
Physical Requirements
- Ability to sit, stand, and work at a computer for extended periods.
- Ability to occasionally lift and carry items weighing up to 25 pounds.
- Ability to travel to customer locations, trade shows, and industry events as required.
Work Environment
This position is primarily office-based, with occasional travel to customer locations, trade shows, outdoor industry events, and business meetings.
Compensation & Benefits
- Annual base salary: $85,000–$100,000, based on qualifications and experience.
- Eligible for discretionary sales incentive compensation in accordance with Company policy.
- Paid Time Off (PTO) and paid holidays.
- Medical, dental, and vision insurance, subject to Company eligibility requirements.
- 401(k) retirement plan, if applicable.
- Business travel expense reimbursement in accordance with Company policy.
Pay: $85,000.00 - $100,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- Do you currently require, or will require in the future, employer sponsorship to work in the United States?
Education:
Experience:
- Sales: 5 years (Preferred)
Willingness to travel:
Work Location: In person
