Job Title: Product Marketing Manager
Department: Marketing
Location: Any Selerix location
Reports To: Director, Integrated & Growth Marketing
Job Summary
We’re seeking a Product Marketing Manager to help translate our product capabilities into clear, compelling market narratives that drive engagement and consideration. This newly created role will bridge Product, Sales, and Marketing— owning how our solutions are brought to market through campaigns, launches, and ongoing storytelling. The Product Marketing Manager will focus on turning product features into meaningful client value, supporting go-to-market execution, and strengthening how we communicate across the buyer journey.
The ideal candidate thrives at the intersection of strategy and execution—someone equally comfortable developing competitive intelligence frameworks, managing launch deliverables, and crafting compelling product narratives. This role offers the opportunity to influence how new features and products are introduced to the market and ensure every launch drives measurable impact across adoption, sales enablement, and client satisfaction
Responsibilities
Product Narrative and Positioning:
Translate product features and functionality into clear, benefit-driven messaging that resonates with target audiences
Develop and refine solution-level narratives that move beyond feature descriptions to articulate real-world value
Partner with Product and Sales to ensure consistent messaging across all customer-facing materials
Go-to-Market & Launch Execution:
Support the planning and execution of product and feature launches, including timelines, messaging, and campaign inputs
Translate competitive insights into positioning updates and actionable sales guidance
Synthesize research into digestible reports for broader product and leadership teams.
Develop launch narratives and ensure alignment across Marketing, Sales, and Product teams
Campaign Alignment & Support:
Build and support mid-funnel marketing programs that help prospects understand Selerix’s solutions and value
Partner with campaign and growth marketing to develop nurture flows, solution-focused content, and post-event follow-up journeys
Ensure product messaging is effectively integrated into campaigns across channels (events, digital, partner, etc.)
Work closely with Product, Client Services, Sales, and Marketing to ensure alignment on priorities, messaging, and go-to-market execution
Participate in regular product and marketing syncs to stay informed on roadmap updates and business priorities
Help bridge communication between teams to ensure product updates are effectively translated into market-facing initiatives
Sales & Internal Enablement:
Support the development of core enablement materials, including feature summaries, messaging frameworks, and sales support content
Ensure internal teams understand how to position new features and solutions effectively
Qualifications
Bachelor’s degree in business administration, marketing, communications, management or other related field or equivalent experience.
3-6 years product marketing experience in the technology/SaaS space, benefits administration, HRIS, compliance tech a plus.
Experience supporting product launches and translating technical features into customer-facing messaging.
Experience leveraging HubSpot, or similar CRM solution.
Strong storytelling and communication skills, with the ability to simplify complex concepts.
Self-starter with a results-driven mindset.
Analytical mindset with the ability to use data to inform messaging and campaign improvements.
Inquisitive, seeks to understand.
Highly collaborative; works cross functionally, brings initiatives together and actively removes silos.
Alternate Titles:
- Product Marketing Manager
- Senior Product Marketing Manager
- Product Marketing Lead
- Go-To-Market Manager
- GTM Product Marketing Manager
- Product Launch Manager
- Product Positioning Manager
- Product Messaging Manager
- Solutions Marketing Manager
- Growth Product Marketing Manager
- Technical Product Marketing Manager
- SaaS Product Marketing Manager
- B2B Product Marketing Manager
- Product Marketing & Enablement Manager
- Product Marketing Strategist
- Product Marketing Manager, GTM & Launches
- Product Marketing Manager, SaaS & Technology
- Customer Insights & Product Marketing Manager
- Competitive Intelligence & Product Marketing Manager
- Product Marketing Manager, Marketplace & Integrations
Keywords for SEO: product marketing manager, product marketing manager job, product marketing jobs, senior product marketing manager, SaaS product marketing manager, B2B product marketing manager, technology product marketing jobs, product marketing role, product marketing career, product marketer job, GTM manager, go to market manager, go to market strategy job, product launch manager, product launch marketing, feature launch manager, product messaging manager, product positioning manager, solutions marketing manager, growth product marketing, technical product marketing, product marketing enablement, sales enablement product marketing, product marketing and sales enablement, product marketing SaaS, HR tech product marketing, HRIS product marketing, benefits administration software marketing, compliance tech marketing, competitive intelligence manager, market research product marketing, voice of the customer marketing, VOC product marketing, customer insights manager, product marketing storytelling, product marketing content manager, product marketing content creation, product marketing case studies, product marketing website content, product marketing email campaigns, product marketing analytics, product marketing performance measurement, product marketing ROI, product marketing HubSpot, product marketing cross functional, product marketing product management alignment, product marketing sales alignment, product marketing job opening, product marketing manager hiring, product marketing specialist, product marketing strategist, product marketing lead role, SaaS marketing manager, B2B SaaS marketing jobs
EEOC:
We are proud to be an equal opportunity employer. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
