Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants .
POSITION SPECIFICS
Position Summary
The Department of Public Health Sciences at the Penn State College of Medicine is seeking an experienced Enrollment and Recruitment Strategist to lead data-driven marketing and recruitment efforts that support graduate and professional program enrollment.
This position serves as a critical connector between marketing strategy and enrollment outcomes, designing and executing integrated campaigns while actively engaging prospective students throughout the recruitment lifecycle. The successful candidate will leverage digital marketing, analytics, and student engagement strategies to attract, convert, and enroll high-quality applicants while ensuring a seamless prospective student experience.
Primary Responsibilities
Marketing Strategy & Campaign Management
- Develop and execute multi-channel marketing strategies (digital, web, email, social, paid media, and content) to drive awareness and enrollment.
- Analyze audience data, market trends, and competitor activity to inform recruitment-focused messaging and positioning.
- Create and manage targeted campaigns aligned to enrollment funnel goals (inquiry generation, application conversion, yield).
- Oversee content development (webpages, email campaigns, social media, videos) to ensure consistency and engagement.
- Manage search engine optimization/search engine marketing efforts and digital advertising campaigns to maximize reach and conversion.
- Establish and track marketing key performance indicators and produce performance reports; adjust strategies based on data insights.
Recruitment Strategy & Funnel Management
- Manage and optimize the prospective student funnel from inquiry through matriculation.
- Partner with academic program leadership to align marketing and recruitment goals with enrollment targets.
- Implement targeted outreach initiatives, including list development, pipeline partnerships, and digital lead generation.
- Utilize Customer Relationship Management systems to track engagement, nurture leads, and improve conversion rates.
- Analyze enrollment and funnel data to identify opportunities and gaps in recruitment strategy.
Prospective Student Engagement
- Serve as a key point of contact for prospective students, providing timely and accurate information about programs, admissions, and application processes.
- Deliver a high level of customer service across multiple channels (email, phone, virtual, in-person).
- Guide prospective students through application steps and connect them to appropriate resources (e.g., financial aid, registrar, academic programs).
- Support a welcoming, responsive, and inclusive recruitment experience.
Events & Outreach
- Plan and execute recruitment events such as open houses, webinars, information sessions, and outreach presentations.
- Represent the department at recruitment events, conferences, and partner engagements.
- Coordinate event logistics, promotional materials, and communication strategies.
- Support outreach to key pipeline audiences and partners.
Reporting, Operations, & Continuous Improvement
- Prepare regular reports on marketing effectiveness, recruitment results, and enrollment trends.
- Identify and implement process improvements to enhance efficiency and the student experience.
- Collaborate with internal stakeholders across marketing, admissions, and academic programs.
Preferred Qualifications
- Experience developing and executing digital marketing campaigns and analyzing performance metrics.
- Strong communication and interpersonal skills with a customer-focused mindset.
- Experience in higher education marketing, admissions, or enrollment management.
- Familiarity with Customer Relationship Management systems (e.g. Salesforce) and marketing automation tools.
- Knowledge of SEO/SEM, paid media, and web analytics platforms.
- Experience supporting graduate or professional program recruitment.
Key Competencies
- Data-driven decision-making and analytical thinking.
- Strategic marketing and campaign planning.
- Recruitment and enrollment management principles.
- Customer service and relationship building.
- Communication, storytelling, and brand alignment.
Why Join Us
At Penn State College of Medicine, you will contribute to advancing public health education while helping shape the next generation of health professionals. This role offers the opportunity to combine strategic marketing expertise with meaningful student impact, working in a highly collaborative and mission-driven environment.
Work Schedule
- Full-time, 40 hours per week
- Opportunity for hybrid work environment (2 days in office, 3 days remote)
- Standard weekday schedule with occasional evening/weekend events.
Application Instructions
Applicants must submit:
- Resume
- Cover letter describing relevant experience in marketing and/or recruitment
Applicants are welcome to submit:
Portfolio of previous marketing campaigns
MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS
Associate Degree
4+ years of relevant experience; or an equivalent combination of education and experience accepted
Required Certifications:
None
BACKGROUND CHECKS/CLEARANCES
Employment with the University will require successful completion of background check(s) in accordance with University policies.
Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.
SALARY & BENEFITS
The salary range for this position, including all possible grades, is $49,188.00 - $71,340.00.
Salary Structure - Information on Penn State's salary structure
Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page .
CAMPUS SECURITY CRIME STATISTICS
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here .
EEO IS THE LAW
Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.
Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university’s teaching, research, and service mission.
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