At Core Health & Fitness, our purpose is to live and share our passion for fitness. We bring innovative health and fitness solutions to the global market with brands like StairMaster, Schwinn, Nautilus, Star Trac, Throwdown, Wexer, Gym Rax, Core Fit Collective and we’re still growing. We press into the future of fitness to ensure the creation of quality products and programming that meet the needs of an ever-evolving industry.
At Core we are committed to building an energetic, diverse, and inclusive workspace. We value our differences and see community strength in diversity and representation. We’re always on the lookout for innovators, dreamers and doers who are passionate about fitness and wellbeing. We explore all opportunities to improve ourselves, our business partners, and our community. If you’re looking for a fulfilling career in helping people, find the best version of themselves, you’ve come to the right place.
We are looking for a Product Manager - Cardio to join our growing organization!
The Product Manager – Cardio owns the strategy, performance, and lifecycle of assigned cardio products and portfolios, including treadmills, bikes, ellipticals, steppers, upper-body ergometers, consoles, accessories, and connected fitness solutions. The role translates customer and market needs into differentiated, commercially viable products that achieve revenue, margin, quality, and customer-experience objectives.
Working cross-functionally with Product Development, Engineering, Quality, Supply Chain, Operations, Sales, Marketing, Digital, Finance, and Customer Support, this position leads portfolio planning from concept and business case through launch, commercialization, optimization, and end-of-life management.
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Own the product strategy, roadmap, positioning, and lifecycle plan for assigned cardio categories and models.
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Develop market requirements, product requirements, business cases, revenue forecasts, target costs, pricing recommendations, and margin objectives for new products and enhancements.
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Gather and synthesize insights from customers, operators, exercisers, dealers, distributors, sales teams, service teams, and competitive research to identify unmet needs and market opportunities.
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Define product features and performance requirements, including biomechanics, ergonomics, durability, user experience, industrial design, console functionality, connectivity, accessibility, safety, and serviceability.
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Partner with Engineering, Quality, and suppliers to manage development milestones, validation testing, certifications, pilot builds, field trials, and launch readiness.
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Manage console, software, digital-content, and third-party integration requirements in coordination with Digital and Technology teams.
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Monitor product quality, warranty trends, field performance, escalated service issues, and customer feedback; lead cross-functional corrective actions and continuous improvements.
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Support demand planning, inventory strategy, product transitions, end-of-life decisions, and supply priorities with Supply Chain, Operations, and Finance.
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Develop pricing architecture and conduct analysis of factory cost, landed cost, MSRP, channel pricing, competitive pricing, and margin impact by market and geography.
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Create portfolio packages, options, accessories, and recommended configurations that improve customer value, commercial sell-through, and product-line profitability.
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Serve as the product expert for Sales, dealers, distributors, key accounts, and customers; support specifications, proposals, demonstrations, facility planning, and strategic opportunities.
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Lead product training and develop clear positioning, competitive comparisons, FAQs, launch materials, and field-enablement resources.
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Support trade shows, showrooms, customer events, and product demonstrations, ensuring products are presented accurately and professionally.
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Maintain accurate product specifications, model data, option codes, compatibility information, sales-planning assets, manuals, and digital content across company systems.
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Track portfolio performance against revenue, margin, mix, inventory, quality, and launch objectives; recommend actions to close performance gaps.
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Translate customer needs and market insights into prioritized product requirements, specifications, use cases, and acceptance criteria.
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Establish target market segments, value propositions, volume assumptions, revenue projections, margin targets, and return-on-investment expectations.
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Ensure products meet commercial standards for durability, biomechanics, safety, regulatory compliance, serviceability, scalability, and profitability.
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Participate in design reviews, prototype evaluations, validation testing, pilot installations, and go/no-go decisions throughout the development process.
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Manage the assigned cardio portfolio to achieve revenue, gross-margin, and net-income goals.
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Maintain competitive pricing and positioning strategies by product, channel, geography, and customer segment.
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Evaluate product mix, cost-reduction opportunities, feature investments, line extensions, and product rationalization decisions.
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Provide timely reporting and recommendations on portfolio performance, market conditions, risks, and opportunities.
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Maintain complete and accurate product specifications, configurations, pricing, documentation, and compatibility data in operational and commercial systems.
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Initiate and monitor Engineering Change Requests (ECRs), including validation, financial impact, implementation timing, inventory exposure, and field communication.
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Review quality, service, return, and warranty data to identify root causes and prioritize corrective actions.
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Coordinate product changes and communications across Engineering, Quality, Supply Chain, Operations, Service, Sales, and Marketing.
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Lead cross-functional launch readiness across Product, Sales, Marketing, Digital, Education, Operations, Supply Chain, Finance, and Service.
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Confirm product cost, pricing, positioning, availability, inventory, documentation, training, sales tools, service parts, warranty, and launch timing.
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Manage beta sites and pilot installations; collect structured feedback from operators, exercisers, technicians, and sales partners to inform product refinements.
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Own ongoing field communication for assigned products, including updates, competitive guidance, FAQs, and lifecycle notifications.
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Strong commercial judgment with the ability to connect customer needs, technical requirements, and financial outcomes.
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Excellent written, verbal, presentation, and interpersonal communication skills.
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Strong analytical skills, including financial modeling, pricing analysis, forecasting, and product-line performance evaluation.
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Working knowledge of cardio equipment, biomechanics, connected fitness, consoles, software integrations, and commercial-fitness customer requirements.
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Detail-oriented, organized, and able to manage multiple complex projects and competing priorities.
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Ability to influence and build alignment across cross-functional teams without direct authority.
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Self-starter who takes ownership, exercises sound judgment, and delivers results with limited supervision.
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Ability to travel approximately 20%–30%; international travel may be required.
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Bachelor’s degree in Business, Marketing, Engineering, Exercise Science, Product Design, or a related field required; equivalent relevant experience may be considered.
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Minimum of 3–5 years of experience in product management, product marketing, commercial fitness, cardio equipment, consumer durables, or a related industry preferred.
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Commercial cardio-equipment industry experience strongly preferred.
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Experience managing products across the full lifecycle—from discovery and business case through development, launch, optimization, and end-of-life—preferred.
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Experience with Microsoft Office, including Excel, PowerPoint, Word, and Outlook.
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Trade show, sales training, and customer-presentation experience preferred.
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Personal interest in fitness and a strong understanding of exerciser and facility-operator needs.
Product & Market Knowledge: Understands cardio products, customer applications, competitive offerings, technology trends, and the commercial fitness market.
Strategic Thinking: Connects market insight, customer value, portfolio priorities, and financial objectives to make sound product decisions.
Innovation: Generates practical new ideas, challenges assumptions, supports change, and solves problems creatively.
Initiative & Accountability: Takes ownership, acts on opportunities, follows through on commitments, and addresses problems with urgency.
Execution & Productivity: Prioritizes effectively, manages milestones and information flow, and delivers high-quality work on schedule.
Quality Orientation: Maintains attention to detail, identifies root causes, and drives measurable improvements in product quality and customer experience.
Customer Orientation: Understands the needs of operators, exercisers, technicians, distributors, and sales partners and converts feedback into action.
The physical and environmental demands described here are representative of those required to perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. The role may require extended periods of computer work, standing during demonstrations or events, and occasional lifting or movement of product samples and accessories consistent with company safety practices.
Level: Individual Contributor
FLSA: Exempt
Supervisory Responsibility: None
This job description reflects management’s assignment of essential functions. It is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of the employee might differ from those outlined in the above job description and, other duties as assigned, might be part of the role. It does not restrict the tasks that may be assigned nor is it considered a contract of employment overriding at-will employment.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
Core Health& Fitness is an equal opportunity employer that does not discriminate on the basis of race, color, national origin, sex, disability, age, religion, sexual orientation, gender identity, gender expression, creed, disabled veteran status, marital status, or Vietnam-era veteran status. If you are a person with a disability and you need assistance in applying for a position with Core Health & Fitness, please contact our Human Resources department at [email protected] and direct assistance will be provided.
