At Core we are committed to building an energetic, diverse, and inclusive workspace. We value our differences and see community strength in diversity and representation. We’re always on the lookout for innovators, dreamers and doers who are passionate about fitness and wellbeing. We explore all opportunities to improve ourselves, our business partners, and our communities. If you’re looking for a fulfilling career in helping people, find the best version of themselves, you’ve come to the right place.
The Product Manager - Pilates will manage specific projects, products, or product portfolios related to Core Health & Fitness’ Pilates category, including reformers, accessories, studio solutions, and related programming offerings. This role is responsible for all aspects of the business as assigned, including but not limited to market requirements, product strategy, financial goals, financial reporting, engineering change requests, escalated service issues, curriculum development, sales training, customer product presentations, competitive analysis, and product positioning.
The Product Manager - Pilates will work cross-functionally with Product Development, Engineering, Supply Chain, Sales, Marketing, Education, Operations, and Customer Support to drive profitable growth of the Pilates category while ensuring strong market relevance, premium customer experience, and alignment with Core’s broader commercial fitness strategy.
Lead product strategy and lifecycle management for Core’s Pilates portfolio, including reformers, towers, chairs, barrels, accessories, and commercial studio configurations.
Establish designated installation, showroom, and pilot locations to support product demonstrations, education, training, and sales enablement for Pilates products.
Support sales efforts by consulting with reps, dealers, distributors, and end users on Pilates product specifications, applications, programming, and facility design to help close business.
Engage directly with dealers, reps, studio operators, health clubs, hospitality groups, multifamily operators, wellness centers, and other vertical customers to gather market insights, identify trends, and address product updates or issues.
Partner with Education and Marketing teams to help define the Pilates brand position, product messaging, launch strategy, and go-to-market approach.
Develop and manage standardization and customization protocols for Pilates products, including finishes, upholstery, branding, studio packages, and accessory bundles.
Work with Supply Chain and Operations teams on product forecasting, prioritizing inventory for high-demand Pilates products and accessories.
Collaborate with warehouse and logistics teams on shipping best practices, packaging requirements, freight optimization, and installation-readiness for Pilates products.
Provide customer service and technical support guidance for Pilates products in coordination with the Service and Supply Chain teams, ensuring timely resolution of escalated issues.
Partner with installation providers to establish best practices and develop installation manuals, assembly guides, service documentation, and training resources.
Define product standards and recommended layouts for Pilates studios and mixed-use training spaces across commercial fitness, hospitality, multifamily, and specialty studio environments.
Conduct market analysis for the Pilates category across club, studio, hospitality, multifamily, education, and rehabilitation/wellness segments.
Identify new product concepts and line extensions for the Pilates portfolio, including ancillary products, accessories, digital/programming opportunities, and studio packages.
Work with Product Development and Engineering to define product requirements, feature sets, performance expectations, and quality standards for new Pilates products and enhancements.
Create bundled offerings that combine Pilates equipment, accessories, and supporting solutions to improve commercial sell-through and customer adoption.
Develop and maintain updated price lists and pricing strategies aligned with Core’s margin targets, market positioning, and channel strategies.
Perform detailed pricing analysis on Pilates products and competitive offerings, including landed cost, Core cost, MSRP, margin impact, and channel implications.
Conduct competitive analysis on Pilates equipment and studio solution providers, including product features, materials, quality, pricing, warranty, serviceability, and positioning.
Deliver product and sales training to dealers, reps, distributors, international partners, and internal teams on effectively positioning the Pilates portfolio.
Provide technical sales, quoting, installation, and facility-planning guidance for Pilates products while enabling reps, dealers, and partners to become increasingly self-sufficient.
Support trade shows, showrooms, and customer events by ensuring Pilates products are presented to best reflect Core’s quality, innovation, and commercial positioning.
Collaborate with digital and content teams on curriculum, programming, and education opportunities that enhance the value proposition of the Pilates category.
Gather and synthesize customer, instructor, operator, and end-user feedback from beta sites, pilot programs, and live installations to drive product improvements and innovation.
Maintain quality control of all Pilates-related showrooms, pilot sites, and trade show presentations.
Strong interpersonal skills with excellent written and verbal communication abilities.
Detail-oriented with strong organizational and project management skills.
Ability to balance multiple projects and competing priorities.
Strong analytical skills, including the ability to model financial projections and evaluate product line performance.
Self-starter with the ability to work independently.
Strong presentation skills in one-on-one, group, and customer-facing environments.
Ability to work effectively within a cross-functional team environment and build relationships at all levels of the organization.
Ability to deliver results with minimal supervision or guidance.
Passion for product excellence, customer experience, and innovation in the Pilates and boutique fitness space.
Travel 20% to 30%, including visits to Core’s Lake Forest, CA Headquarters, customers, dealers, trade shows, testing sites, and manufacturing partners; some international travel may be required
May occasionally be required to lift or move equipment up to 50 pounds and participate in product testing, installation or demonstration activities.
