Top 68 Digital marketing director Jobs in Virginia

Senior Director, Digital Acceleration & Brand Growth Marketing
Goodwill Industries International, Inc. —Virginia
- $150,000 - $190,000 a year
- Full-time
- Remote
- Marketing
- Bachelor's degree
- Senior level
Director of Growth & Product Marketing
Stand Together —Arlington, VA
- $160,000 - $185,000 a year
- Full-time
- Remote
- Product management
- Senior level
- Editing
- Health insurance
- Dental insurance
Quick Apply
Director of Marketing - Multifamily
SteelHead Management —Richmond, VA
- $90,000 - $110,000 a year
- Full-time
- Hybrid work
- Marketing
- 5 years
- Residential
- Health savings account
- Paid holidays
Quick Apply
Associate Director, Marketing
University of Virginia —Charlottesville, VA
- $135,000 - $218,293 a year
- Full-time
- Hybrid work
- 3 years
- Bachelor's degree
- Mentoring
- Disability insurance
- Health insurance
Senior Director, edX Brand & Content
2U —Arlington, VA
- $187,700 - $194,200 a year
- Full-time
- Senior level
- Paid holidays
- Health insurance
Quick Apply
Associate Director of Digital Marketing
Worldwide Assurance for Employees of Public Agencies —Falls Church, VA
- $78,841 - $146,420 a year
- Marketing
- Customer service
- 5 years
Quick Apply
Director of Marketing (Dir Communications 1) 29126
HII —McLean, VA
- $140,504 - $238,000 a year
- Email
- Hybrid work
- Marketing
- Office
- Master's degree
- Paid holidays
- Health insurance
11d
Vice President of Marketing & Communications
HITT Contracting Inc —Falls Church, VA
- $160,000 - $220,000 a year
- Full-time
- Marketing
- 11+ years
- Bachelor's degree
- Paid holidays
- Health insurance
Quick Apply
11d
Marketing Director
KSB SE & Co. KGaA —Richmond, VA
- Marketing
- Pass drug screening
- Supervising experience
Alliance Marketing Director – Salesforce
PRICE WATERHOUSE COOPERS —Richmond, VA
- $122,500 - $504,500 a year
- 8 years
- High school diploma or GED
- Bachelor's degree
- Paid holidays
- Health insurance
Senior Director, Brand & Growth Marketing
Hamilton Beach Brands, Inc. —Glen Allen, VA
- $176,470 - $214,285 a year
- Hybrid work
- Marketing
- Office
- Bachelor's degree
- Profit sharing
- Health savings account
Quick Apply
11d
Director, Public Relations & Content Management, Global
Vantage Data Centers Management Company LLC —Sterling, VA
- $165,000 - $175,000 a year
- Full-time
- Hybrid work
- 7 years
- Office
- Ability to climb stairs
- AD&D insurance
- Disability insurance
Quick Apply
Director of Marketing and Communications
MEB —Chesapeake, VA
- 7 years
- Marketing
- Office
Quick Apply
Director, B2B Performance Marketing
SHRM —Alexandria, VA
- $140,000 - $165,000 a year
- Full-time
- Hybrid work
- Office
- Senior level
- Leadership
- Dental insurance
- Vision insurance
Director of Marketing
Islamic Relief USA —Alexandria, VA
- $140,000 - $150,000 a year
- Full-time
- Marketing
- Office
- Master's degree
Quick Apply
Director of Marketing
Thalhimer —Glen Allen, VA
- $160,000 - $190,000 a year
- Full-time
- Residential
- 8 years
- Bachelor's degree
- Paid parental leave
- Health insurance
Quick Apply
2d
Associate Director, Paid Media (Remote US)
Directive —Richmond, VA
- $100,000 - $135,000 a year
- Email
- Remote
- Management
- US work authorization
- Computer skills
- Paid parental leave
- Paid holidays
Director - Social Media & Cultural Marketing
Five Guys —Alexandria, VA
- Full-time
- Microsoft Excel
- Marketing
- Office
Head of Marketing
Signal Vine, Inc —Alexandria, VA
- Writing skills
- Office
- Analysis skills
- Paid holidays
- Health insurance
Quick Apply
Director Digital Strategy & Integrated Visibility
BRG Communications —Alexandria, VA
- Full-time
- 8 years
- Business development experience
- Senior level
- Health insurance
- Dental insurance

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Senior Director, Digital Acceleration & Brand Growth Marketing

Goodwill Industries International, Inc. -
Virginia

Apply Now

Job Details

Full-time
$150,000 - $190,000 a year

Qualifications

Customer behavior analysis
Bachelor's degree
Marketing analytics
Team motivation (leadership skill)
Senior leadership

Full Job Description

Date: February 2026

TITLE:

Senior Director, Digital Acceleration & Brand Growth Marketing

RESPONSIBLE TO:

Chief Marketing Officer

DIVISION/DEPT:

Marketing and Communications

SUPERVISES:

Directors and Managers across Digital & Performance Marketing, Brand Management, Creative Services and Social Media

FLSA STATUS:

Exempt

SUMMARY:

The Senior Director of Digital Acceleration & Brand Growth Marketing leads the evolution of the Goodwill® brand for a digital-first world. This role is responsible for advancing how the Goodwill brand is experienced, discovered, and activated across digital ecosystem with the goal of driving brand relevance, measurable growth, and local impact at scale.

This leader combines brand strategy, digital innovation, performance marketing, emerging platforms, AI enablement, and network mobilization to move Goodwill beyond campaign-centric marketing toward data-informed, digitally native marketing systems. The role shapes end-to-end marketing journeys, translates innovation into practical playbooks for the network, and ensures the Goodwill brand continues to grow in relevance with its audiences while supporting the mission delivery of local member organizations.

BASIC FUNCTION:

The Senior Director of Digital Acceleration & Brand Growth Marketing is responsible for setting and executing a multi-year, digital-first brand growth strategy for Goodwill Industries International (GII) and the Goodwill member network. This role designs and advances integrated digital marketing systems that strengthen brand equity, drive performance outcomes, and enable consistent and locally adaptable execution across markets.

A core function of the role is identifying emerging platforms, technologies, and marketing models, that help speed the delivery of actionable strategies, guidance, playbooks, and best practices for adoption across the member network. The role works closely with internal teams, executive leadership, member organizations, and external partners to ensure Goodwill brand and marketing capabilities continue to evolve in step with changing consumer behavior and category dynamics.

SPECIFIC DUTIES:

Digital-First Brand Strategy Develop and lead enterprise-level, digital-first brand growth strategies aligned to GII’s business and mission objectives. Shape how the Goodwill brand is experienced across owned, paid, earned, and emerging digital platforms. Use a modern, digitally-native lens to advance brand positioning, messaging, storytelling and creative assets
Digital Innovation Develop and optimize end-to-end digital marketing journeys that drive awareness, engagement, loyalty, and action.
Performance & Consumer Journey Delivery Lead performance marketing strategies in partnership with analytics team, ensuring insights inform optimization and investment decisions. Champion experimentation, test-and-learn approaches, and scalable innovation across platforms and channels.
Emerging Platforms & AI Enablement Identify emerging platforms, technologies, and marketing capabilities relevant to brand growth and local impact. Translate innovation into practical, actionable guidance (playbooks, pilots, toolkits, etc.) for the member network. Partner cross-functionally to advance responsible, effective AI adoption across marketing workflows.
Network Enablement & Mobilization Serve as a strategic partner to Goodwill member organizations, providing leadership, guidance, and best practices to advance digital marketing maturity. Ensure brand systems, tools, and frameworks enable both consistency and local flexibility. Drive and support member adoption of marketing strategies that drive retail performance, donor engagement, and mission outcomes.
Leadership, Collaboration & Measurement Lead and develop high-performing teams across digital, brand, creative and innovation. Collaborate with GII’s PR, Communications, Analytics, Government Relations, Mission, and Development teams. Measure and communicate performance through clear KPIs, insights, and executive-level reporting. Drive budget decisions that maximize impact and return on investment.
Brand Stewardship and Protection Work in close partnership with Legal to steward Goodwill’s intellectual property, guide responsible digital acceleration and manage compliance implications of digital and AI-enabled marketing, and proactively address evolving risk landscapes tied to innovation, nonprofit regulation, and brand trust.

RELATIONSHIPS:

Internal: Frequent interaction with senior GII leadership and with cross-functional teams across GII.
Goodwill Members: Regular engagement with CEOs and marketing leaders across the member network.
External: Ongoing management and relationships with agencies, technology partners, vendors and industry leaders.

SKILLS NEEDED:

Advanced digital marketing fluency across brand, performance marketing, marketing platforms, and customer journey design.
Strong understanding of consumer behavior, digital ecosystems, and emerging marketing models.
Demonstrated ability to translate innovation into scalable best practices and systems.
Strong experience driving data-informed decision-making and performance measurement.
Proven leadership skills with the ability to inspire, align, and mobilize teams and stakeholders.
Strong strategic, analytical, and problem-solving capabilities.
Excellent written and verbal communication skills, including exec-level storytelling.
Highly collaborative, adaptable, and comfortable operating in complexity and change.

EDUCATION: Bachelor’s degree in marketing, communications, business, or related field required; MBA or advanced degree preferred.

EXPERIENCE: Minimum of 10 years of progressive experience in digital marketing, brand strategy, or growth marketing roles, with at least 5 years in senior leadership positions. Demonstrated success leading digital transformation, brand growth initiatives, and enterprise-level marketing strategies.

DECISION MAKING: Responsible for strategic decision-making and recommendations related to digital systems, brand growth strategies, innovation, and network enablement.

SUPERVISION: Team supervision with latitude given to functional roles to lead their initiatives aligned to organizational priorities.

PHYSICAL EFFORT: Generally sedentary; occasional walking/standing. Some travel required

EMOTIONAL EFFORT: Fast-paced, complex environment requiring comfort with change, complexity and multiple concurrent priorities.

Apply Now

Refine Your Search

digital marketing director jobs in virginia

Senior Director, Digital Acceleration & Brand Growth Marketing

Director of Growth & Product Marketing

Director of Marketing - Multifamily

Associate Director, Marketing

Senior Director, edX Brand & Content

Associate Director of Digital Marketing

Director of Marketing (Dir Communications 1) 29126

Vice President of Marketing & Communications

Marketing Director

Alliance Marketing Director – Salesforce

Senior Director, Brand & Growth Marketing

Director, Public Relations & Content Management, Global

Director of Marketing and Communications

Director, B2B Performance Marketing

Director of Marketing

Director of Marketing

Associate Director, Paid Media (Remote US)

Director - Social Media & Cultural Marketing

Head of Marketing

Director Digital Strategy & Integrated Visibility

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