Associate Director of Marketing and Brand Partnerships
About the Dr Pepper Museum
Located in the heart of Waco, Texas, the Dr Pepper Museum celebrates the history of the world’s oldest major soft drink and the broader American soft drink industry. Housed in the historic 1906 bottling plant, we are an independent, non-profit educational institution and a premier Texas tourism destination. Welcoming over 300,000 visitors annually, we create unforgettable guest experiences through interactive exhibits, educational programming, a historic soda fountain, and dynamic community events.
The Opportunity
We are seeking a dynamic, strategic leader to fill the role of Associate Director of Marketing and Brand Partnerships. This high-impact leadership position blends big-brand power with creative freedom. Reporting directly to the Deputy Director, you will have the autonomy to make high-level decisions, lead a talented creative team, and cultivate major corporate relationships. If you are an experienced marketer ready to drive international tourism, command a powerhouse social media audience, and strengthen the Museum’s brand focused on a beloved global icon, we want to hear from you!
What You’ll Do
- Drive the Strategy: Architect and execute comprehensive digital, social, and experiential marketing campaigns to skyrocket brand visibility.
- Lead the Team: Mentor and guide a talented creative squad, including our Marketing and Communications Manager, Creative Services Manager, and interns.
- Own the Partnerships: Serve as the primary point of contact for joint marketing initiatives with Keurig Dr Pepper, corporate advertisers, and major stakeholders.
- Fuel Revenue Growth: Oversee exciting revenue streams, including online giving campaigns, event sponsorships, and our historic courtyard brick campaign.
- Be the Voice: Serve as the official Museum representative and primary point of contact for media interviews.
- Analyze & Optimize: Dive into data analytics and KPIs to track ROI, optimize budgets, and deeply understand visitor trends.
What You Bring to the Table
- Experience: 5–7 years of progressive marketing leadership experience, with a proven track record of managing teams and budgets.
- Education: Bachelor’s degree in Marketing, Communications, or a related field.
- Partnership Prowess: Demonstrated success securing corporate sponsorships and managing revenue-generating marketing initiatives.
- Tech Savvy: High comfort level navigating and leveraging CRM software to drive audience strategy.
- Communication: Exceptional interpersonal and leadership skills. Spanish language proficiency is a big plus!
- Industry Context: Prior experience in nonprofit operations, live events, or visitor-based tourism organizations is highly valued.
Why You’ll Love Working Here
We support our leadership team with a robust, highly competitive benefits package:
- Competitive Salary: Commensurate with your leadership experience.
- Excellent Health Care: Medical (85% employer-paid), plus Dental and Vision (100% employer-paid!) starting after 60 days.
- Secure Your Future: 401(k) retirement plan with an incredible 6% Safe Harbor Match after 90 days.
- Time to Recharge: 10 paid Holidays (immediate eligibility) + accrued Paid Time Off (PTO).
- Peace of Mind: Full short-term and long-term disability insurance provided.
- Sweet Perks: 30% employee discount at our famous Gift Shop and legendary Soda Fountain!
The Dr Pepper Museum is an equal opportunity employer. This is a full-time, in office (not remote), exempt position located in Waco, TX. Some evening and weekend hours are required to support major events.
Benefits:
- 401(k) 6% Match
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
