SUMMARY: The Marketing and Public Relations Director provides coordination, supervision and execution of activities in the Marketing and Public Relations department. The job involves the management of all operations pertaining to marketing, media relations, advertising, fundraising, and internal and external communications. This position works closely and collaboratively with all other departments within Goodwill. Other areas of responsibility may be added in the future.
ESSENTIAL DUTIES AND RESPONSIBILITIES: Include, but are not limited to the following as other duties may be assigned:
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Promotes the general goals and objectives of the Heart of Texas Goodwill Industries.
- Create, implement, and provide continuous quality improvements for Goodwill’s PR and community affairs.
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Responds to requests from the media or designate appropriate spokesperson or information source; writes interesting and effective press releases, prepares information for media kits, and develops and maintains the company’s internet and intranet web pages to include social media postings.
- Identifies main client groups and audiences, determines the best way to communicate publicity information to them, and develops and implements an effective communication and public relations plans for Goodwill by using various marketing, communications, or public relations tools to educate those audiences about Goodwill's mission and programs.
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Confers with other managers to identify trends and key group interests and concerns or to provide advice on business decisions.
- Prepares and delivers speeches to further public relations objectives.
- Plans, manages, and coordinates events hosted by Goodwill.
- Establishes and maintains cooperative relationships with representatives of the community, customers, employees, and public interest groups.
- Develops and maintains the company’s corporate image and identity including the design of newsletters, news releases, advertising, brochures, pamphlets, radio/TV copy, newspaper articles, videotape, slides, signage, and other promotional materials.
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Maintains contact with area media to encourage the publication of Goodwill news and features, and with businesses, organizations, and individuals to assess community needs and promote Goodwill services.
- Manages Goodwill’s voice messaging system (hold music, staff directory, ‘on hold’ information, etc.).
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Recruits, interviews, hires, and trains staff.
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Provides constructive and timely performance evaluations.
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Handles discipline and termination of employees in accordance with company policy.
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Other duties as assigned.
Qualification Requirements:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Must pass a drug screen. A criminal background check is required. A driver’s license check is required. Must show proof of current driver’s license and minimum auto liability insurance coverage.
Minimum Skills:
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Proven leadership and management skills.
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Excellent project coordination skills and the ability to think strategically.
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Excellent attention to detail.
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Exceptional writing, editing, and proofreading skills.
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Demonstrated ability to create and maintain working relationships within a collaborative team environment.
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Strong customer service skills and the ability to work effectively with a variety of individuals and personalities, both internally (employees and staff) and externally (the media, businesses, community partners, etc.)
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Demonstrated ability to problem solve and make effective decisions, both strategically and creatively.
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Proficiency in completing assignments independently, on time, and within budget.
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Ability to multi-task, prioritize and thrive in fast-paced, consistently changing environment.
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Ability to uphold high standards of ethics and integrity.
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Demonstrated ability to motivate, train, and supervise employees.
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Knowledge of layout, printing, and publication procedures.
Education and/or Experience, Technical Skills:
Bachelor's degree (B.A.) in Journalism, Communication Arts, Public Relations, or Marketing; a minimum of three years’ experience in the practice of marketing and public relations; or an appropriate combination of education and experience.
Strongly Preferred Expertise in:
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Desktop publishing software (Adobe InDesign, Microsoft Publisher, etc.)
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Graphics or photo imaging software (Adobe Illustrator, Adobe Photoshop, etc.)
- Video creation and editing software (Apple Final Cut Pro, Apple iDVD, YouTube, Adobe Premiere Pro, etc.)
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Web page creation and editing software (Adobe Dreamweaver, Adobe Flash Player, Facebook, LinkedIn, Wordpress, etc.)
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Social media platform (Pinterest, Instagram, Facebook, Hootsuite, Constant Contact, etc.)
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Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, etc.)
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Goggle AdWords and Google Analytics
Certificates, Licenses, Registrations:
Must maintain a valid driver's license and a driving record acceptable to Goodwill's liability insurance provider.
It is the policy of Heart of Texas Goodwill to ensure equal employment opportunities in accordance with federal law. Employment discrimination against employees and applicants due to race, color, religion, sex (including sexual harassment), national origin, disability, age (40 years old or more), military status, or veteran status is illegal. Heart of Texas Goodwill Industries will provide reasonable accommodations during its interview process for individuals with disabilities, upon request.
Heart of Texas Goodwill managers and employees will comply with federal law. Any employees that deliberately violate this policy will be subject to disciplinary action. Persons who believe Heart of Texas Goodwill did not provide reasonable accommodations or has discriminated against them may file a discrimination complaint with the Heart of Texas Goodwill’s Compliance Officer. The Compliance Officer has full authority to manage issues involving employment discrimination and accommodations. To file an allegation of discrimination or failure to provide reasonable accommodations, contact the Compliance Officer via one of the following methods: (mail) 1700 S. New Road, Waco, TX 76711; (email) [email protected]; (phone) 254-753-7337 ext. 450.
