Role Description
Job Title: Director of Wellness
Reports To: General Manager
FLSA Status: Exempt
Position Summary
The Director of Wellness is a senior-level strategic, hospitality-driven leader responsible for the vision, financial performance, marketing alignment, and operational execution of all Body + Mind operations at Shepherd’s Run.
This role has full accountability for departmental performance, including revenue generation, pool operations, subcontractor management, cost controls, staffing, strategy, and guest experience/member development. The Director operates the Body + Mind (B+M) facility as a business within a business, developing systems, leading teams, and driving sustainable growth, efficiency, and profitability in alignment with Shepherd’s Run’s brand identity.
Essential Duties and Responsibilities
Body + Mind Management
- Establish and lead the overall vision, strategy and direction for the B+M operation
- Provide visible, hands-on leadership while maintaining strategic oversight
- Ensure all operations align with Shepherd’s Run standards and brand identity
- Recruit, train and manage B+M employees and Independent Class Instructors + Treatment Providers
- Develop B+M class schedules, treatment offerings, menus and special events that differentiate and enhance guest experience
- Collaborate with other departments to create brand-aligned offerings that optimize revenue and expense management
Body + Mind Operations
- Oversee and coordinate all B+M operations including independent contractors, class planning, inventory management, cost controls, record keeping and staffing
- Drive retail sales through strategic product curation, merchandising, and team training, ensuring alignment with treatments and guest experience to maximize revenue per guest.
- Manage monthly memberships
- Maintains spa treatment, class and wellness space reservations systems
- Manage the scheduling of all independent contractors
- Maintains insurance, licenses and proper training documentation files for all independent contractors
- Inspects the wellness areas, and grounds for cleanliness, safety and appearance.
- Actively participates in keeping B+M clean and tidy, and turns over locker room, spa lounge + living room spaces throughout the day
- Maintain inventory levels of all retail and operating supplies and perform monthly inventory
- Greet and welcome guests, answer inquiries pertaining to wellness policies and services, and resolve guest complaints.
- Ensures that the Host Team is properly trained and informed of B+M products and offerings to promote cross sales to winery guests
- Develop and manage a diverse class + treatment portfolio aligned with brand positioning that utilizes the strengths of the active Independent Contractors and aligns with the needs of the Wellness Members + Community
Facility Management
- Oversee pool operations, including program scheduling, daily cleaning protocols, pool system performance, and water quality management.
- Implement preventative maintenance programs that protects the physical asset of the wellness area and public spaces
- Schedule, organize and document fitness equipment maintenance
Body + Mind Events & Programming
- Lead the planning, scheduling, and execution of all B+M events and programming
- Develop a consistent event cadence, including weekly, monthly, and seasonal programming designed to drive engagement, utilization, and revenue.
- Develop event concepts that drive revenue, elevate guest experience, and align with brand identity
- Coordinate cross-departmentally to ensure seamless execution
- Manage event strategy including scheduling, staffing, pricing, and logistics
- Ensure events are properly marketed and aligned with the department marketing calendar
- Evaluate event performance and adjust programming to improve results
Financial Performance & Cost Management
- Own departmental financial performance, including revenue, labor, and cost of goods (COGS)
- Develop and manage budgets aligned with profitability and growth objectives
- Implement systems for inventory control, forecasting, and disciplined purchasing
- Monitor key performance indicators (KPIs) and adjust operations to improve financial results
Revenue Growth & Programming
- Develop and execute revenue-generating initiatives including:
- Wellness retreats
- Specials to drive sales volume in need periods
- Develop sales and marketing tactics to reach new customer bases
- Manage, grow, and obtain new monthly members, local and destination guests
- Collaborate with Events, Wine Bar and Hospitality teams to enhance offerings
- Collaborate with Culinary to introduce spa-aligned food and beverage offerings, including light fare, snack bar, or wellness menu options that enhance guest experience and increase spend.
- Identify opportunities to increase guest spend and overall revenue
Marketing, Brand Presence & Promotion
- Oversee marketing and promotional strategy for B+M offerings in alignment with overall property goals
- Ensure all offerings, experiences and events are consistently marketed and visible to guests
- Collaborate cross-departmentally to promote wine experiences, events and retail offerings
- Develop and implement repeatable marketing systems, including standardized templates, reusable marketing frameworks and the strategic use of AI tools to improve efficiency and consistency
- Ensure consistent visibility of Body + Mind offerings through dynamic in-property and digital communication, including a live board or centralized display of current events, programming, specials, and wellness updates.
- Establish and maintain a proactive marketing calendar
- Identify opportunities to automate and streamline marketing processes
- Utilize appropriate marketing channels including social media, email campaigns, newsletters, cross-promotion marketing, partnerships, and others as necessary to engage and retain customers
Staff Leadership & Development
- Recruit, train, schedule and manage Body + Mind staff
- Align staffing levels with business demand and labor targets
- Conduct performance reviews and provide ongoing coaching and development
- Foster a positive, team-oriented culture aligned with company values
- Train team members on the property management system, point of sale system, reservation system, and guest communication system.
Operational Systems & Execution
- Develop, document and maintain standard operating procedures (SOPs) and workflows
- Ensure consistency in service, presentation, and guest experience
- Maintain organized, efficient and compliant operations across all B+M functions
Qualifications
General Requirements
- Prior leadership experience in a spa/wellness facility, hospitality, or a related operational field
- Strong financial acumen and operational management skills
- Demonstrated ability to lead teams and drive performance
- Experience in developing guest experiences and revenue programs preferred
Competencies
- Leadership & Team Development
- Financial Acumen
- Strategic Thinking
- Guest Focus
- Communication
- Problem Solving
- Operational Excellence
Schedule & Availability
- Variable schedule including days, evenings, weekends, and holidays
- Availability aligned with events, peak seasons, and operational needs
Certifications & Compliance
- Must comply with all applicable federal, state and local laws and regulations
- Alcohol service certification required or must be obtained within 60 days
- Commitment to ongoing professional development and industry education
Appearance & Conduct
- Adherence to Shepherd’s Run appearance and uniform standards
- Professional, polished, and guest-facing demeanor at all times
Technology & Systems
- Proficiency with POS, inventory, and scheduling systems
- Proficiency with Microsoft Word, Excel and Outlook
- Ability to manage reporting, tracking, and operational tools
Physical Demands
- Ability to stand, walk, and lift up to 25–50lbs as required
- Ability to work in indoor and outdoor environments
- Ability to stand, walk, sit, reach, bend, and perform repetitive motions during a shift.
- Adequate vision and hearing to perform job duties safely and effectively.
- All work must be performed safely; employees are expected to seek assistance if a task cannot be performed safely
Employment Practices
Shepherd’s Run is an Equal Opportunity Employer. Employment is at-will, and this job description is not intended to be all-inclusive. Duties, responsibilities and expectations may change at any time based on based on business needs.
Shepherd’s Run Commitment
At Shepherd’s Run, we believe the guest experience begins with craftsmanship, hospitality, and attention to detail. The Director of Winery + Vineyard plays a vital role in leading the wine program and experience, ensuring every guest interaction reflects excellence and authenticity.
Job Type: Full-time
Pay: $70,000.00 per year
Benefits:
- 401(k) matching
- Employee discount
- Health insurance
Work Location: In person
