Digital Marketing Specialist
Location: Walla Walla, WA
Job Type: Full-Time
Pay: $17.50 - $20.00/hour
Bring Our Brand to Life!
At Walla Walla Orthodontics, we're in the people business. We believe every smile has the power to change a life, and we're passionate about creating memorable experiences for our patients, team members, and communities.
We're looking for a creative, organized, and motivated Digital Marketing Coordinator to help bring our brand to life across digital platforms. If you enjoy creating engaging content, managing social media, working with digital advertising, and supporting community events, this could be the perfect opportunity for you.
You'll work closely with our Marketing & Brand Director to execute marketing campaigns that help grow our practices while maintaining a consistent, professional, and community-focused brand.
What You'll Do
Social Media Management
- Plan and manage monthly content calendars.
- Capture and create engaging photos, videos, graphics, and written content.
- Publish content across Facebook, Instagram, TikTok, YouTube, and other platforms.
- Engage with followers by responding to comments and direct messages.
- Monitor social media performance and identify opportunities for improvement.
- Stay current with social media trends and platform updates.
Website & Digital Presence
- Update website content, photos, announcements, and promotions.
- Support SEO best practices through website updates and content optimization.
- Ensure business information is accurate across Google Business Profile and online directories.
- Monitor website performance and report any issues.
Digital Advertising & GEO-Fencing
- Build and launch Google Ads, Meta Ads, and GEO-fencing campaigns using established campaign objectives and budgets.
- Assist with location-based advertising targeting schools, community events, referral partners, sporting events, and strategic geographic areas.
- Monitor campaign performance and make routine adjustments to approved campaigns.
- Track campaign metrics and prepare monthly performance reports.
- Research new advertising opportunities and emerging marketing trends.
Content Creation
- Write engaging copy for social media, email marketing, website updates, advertisements, and patient communications.
- Design marketing graphics using Canva or similar design software.
- Proofread and edit content to ensure consistency with our brand voice.
Online Reputation Management
- Monitor and respond to online reviews on Google, Facebook, and other platforms.
- Maintain a positive and professional online presence for our practice.
What We're Looking For
We're looking for someone who is:
- Creative, organized, and detail-oriented.
- Comfortable managing multiple projects and deadlines.
- Passionate about marketing, storytelling, and community engagement.
- A strong written and verbal communicator.
- Self-motivated and eager to learn.
- Able to work independently while collaborating with a team.
Qualifications
- 1–3 years of experience in digital marketing, social media, communications, or a related field preferred.
- Experience with Google Ads or Meta Ads is preferred.
- Experience with GEO-fencing or location-based advertising is a plus.
- Familiarity with Canva or similar graphic design software.
- Strong writing, proofreading, and organizational skills.
- Basic understanding of digital marketing analytics and campaign reporting.
- Willingness to travel between office locations and community events as needed.
Success in This Role
In this role, you'll help ensure:
- Marketing campaigns launch on time and support practice growth.
- Social media remains active, engaging, and aligned with our brand.
- Digital advertising campaigns are well-managed and continuously improved.
- Community events are successfully promoted through strategic marketing efforts.
- Our online reputation continues to grow through positive patient experiences.
- Leadership receives timely campaign updates and marketing reports.
- Our brand is consistently represented as welcoming, professional, innovative, and community-focused.
Why Join Our Team?
We believe great marketing starts with great people. When you join our team, you'll have the opportunity to:
- Make a meaningful impact in the communities we serve.
- Be part of a collaborative and supportive team.
- Grow your marketing skills across social media, digital advertising, content creation, and community engagement.
- Work in a positive, patient-focused environment where creativity is encouraged.
- Help create smiles, both online and in person.
If you're excited to combine creativity, technology, and community impact, we'd love to hear from you!
Apply today and help us share smiles throughout our communities!
Job Type: Full-time
Pay: $17.50 - $20.00 per hour
Work Location: In person
