Whatnot is the largest live shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.
As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.
We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.
As we pursue our mission to enable anyone to turn their passion into a business and bring people together through commerce, we’re looking for a sharp, creative, and analytically-minded storyteller to join our Communications team.
As our first Head of Data Communications, you'll establish the foundation for how Whatnot uses its platform insights to shape culture, earn media coverage, and define the live shopping category. The scope is broad: from designing our research and trend report program to pitching stories that land in the outlets that matter most to our buyers, sellers, and the broader commerce conversation. This role will also be the main spokesperson for the insights, becoming Whatnot’s first Economist and Trends Expert.
And here's what makes the data especially powerful: Whatnot's buyers aren't passive consumers – they're culture carriers. Our sellers are at the forefront of a completely new way to sell. The people shopping and selling live on Whatnot are early adopters, collectors, and tastemakers who move before the mainstream catches on. Our platform data doesn't just reflect trends; it predicts them. This role is the person who sees that signal first and gets it in front of the world.
This is a high-visibility, high-impact role on our Communications team. The work you do here will directly shape how millions of people understand and talk about live shopping and Whatnot.
We offer flexibility to work from home or from one of our global office hubs, and we value in-person time for planning, problem-solving, and connection. Team members in this role must live within commuting distance of our San Francisco, New York, Seattle, or Los Angeles hubs.
People who do well at Whatnot tend to be comfortable figuring things out as they go, biased toward action, and genuinely curious about what they're building. They care more about outcomes than credit and stay close to the product and the people using it.
As our Head of Data Communications, you should have 7-10+ years of experience, plus:
7-10+ years of PR, communications, economist or journalism experience, with a strong track record in communications and data storytelling
Demonstrated experience developing and launching data-driven reports, trend studies, or research-backed earned media programs
Strong analytical instincts: you're comfortable working with data sets and translating findings into narratives that resonate with press and consumers alike. You know what makes a compelling story and can identify newsworthy insights within data.
Excitement for AI tools across research, data analysis and day-to-day work. You don't need to be an expert, but you're curious and want to get better.
Experience working with media and editorial. Solid media relationships across consumer, lifestyle, and tech outlets, both traditional and new media are a huge plus.
Exceptional writing skills: you can turn a data point into a headline and a trend into a story. Ability to translate data into clear, culturally relevant narratives that resonate with broad audiences
Experience working in fast-paced, high-growth tech, marketplace, entertainment, or creator-driven companies
Low ego, high output: you're as comfortable doing the work as you are shaping the strategy
Generous Holiday and Time off Policy
Health Insurance options including Medical, Dental, Vision
Work From Home Support
Care benefits
Monthly allowance for wellness
Annual allowance towards Childcare
Lifetime benefit for family planning, such as adoption or fertility expenses
Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
Monthly allowance to dogfood the app
Parental Leave
Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.
Compensation Range: $225K - $265K
