About All Saints’
Located 147 acres in west Fort Worth, All Saints’ Episcopal School is a premier co-educational Age 3 - Grade 12 college-preparatory day school serving approximately 1,260 students who benefit from small class sizes, an award-winning arts program, and championship caliber athletic program. We are one of the largest Early Childhood - Grade 12 Parish-independent Episcopal day schools in the country, and our graduates attend a wide variety of selective colleges and universities. The school is dually accredited by the Independent Schools Association of the Southwest and the Southwestern Association of Episcopal Schools and is a member of the National Association of Independent Schools and the National Association of Episcopal Schools. Read about what makes our Episcopal learning environment so dynamic by visiting www.aseschool.org.
Job Title: Director of Strategic Communication
Position Summary:
The Director of Strategic Communication (DSC) is responsible for creating and conveying consistent messages regarding the School's mission, values, and Strategic Plan. Reporting to the Head of School collaborate closely with the directors of Advancement and Admission, oversee two team members, and develop measurable, goal-focused marketing initiatives and communication strategies. The DSC also coordinates with senior administrative staff and manages targeted communications, crisis communication, and special campaigns related to admission, fundraising, alumni relations, and public relations. Their goal is to enhance the School's competitive positioning through improved brand management, visibility, and reputation.
The ideal candidate should be a skilled communication professional capable of leading a team, overseeing external vendors and freelancers. They must have the capacity to organize and execute a synchronized academic year communication plan involving events, publications, and digital outreach. At All Saints', cultural alignment with the organization's values is as critical as the candidate's skills. The School is looking for a self-motivated, problem-solving, team-oriented, and collaborative individual who embodies the School's core values.
Position Details:
Responsibilities
Create and deliver the School’s message by engaging and activating our community across multiple platforms and bringing the All Saints’ story to life for the purposes of advancement, admission, and retention.
Manage content, design, production, and distribution of print and digital pieces related to advancement (i.e. annual giving, capital campaigns, major gift appeals, alumni relations), admission, institutional events and programs.
Create and execute an annual strategy that includes key performance indicators to increase brand awareness.
Articulate and exemplify the School’s philosophy to the members of its various constituencies.
Work closely with the Head of School to develop communication goals and strategies that promote message and mission consistency.
Uphold ethical standards, maintain confidentiality, and stay focused on campus priorities with optimism and perseverance.
Be able to conduct select weekend and evening work for certain community-wide events and/or communiques.
Protect the School’s brand identity through style guide development and enforcement
Partner with The 51 Campus Store on brand consistency within retail merchandise
Partner with the Head of School and Leadership Team on executive messaging and Board of Trustees communication
Partner with the Admission team to serve as the Admission campaign lead, producing all Admission materials (12-15+ annually), and executing automated workflows for marketing messages and event reminders by grade level
Partner with the Advancement Team as the campaign lead for the All Saints’ Fund and Night for Navy
Develop measurable comms campaign, including publications, social media, websites, emails and text
Serve as the Editor-in-Chief for our semi-annual magazine, Innovate
Ensure Crisis Communication Plan is regularly reviewed, updated and understood
Oversee team, Department budget and vendor scheduling
Ensure the team is visible in relevant networking groups like DFW School Communicators and CASE
Coordinate with school colleagues in the following areas:
Handle print and digital publications for advancement, admission, and all-school communication
Maintain and update website in collaboration with stakeholders
Collaborate with the leadership team on profiles and stories for All Saints' magazine (Innovate)
Supervise digital and social media communications
Manage brand standards in use across campus
Oversee event photography and video coverage both on and off campus to support All Saints' storytelling
Optimize school resources by managing freelance and vendor relationships
Qualifications:
Bachelor's degree in Communications, Public Relations, Marketing, or a related field is required.
Master's degree is preferred.
Extensive experience in strategic communication, public relations, or related roles.
Proven track record of successful communication strategy development and execution.
Strong skills in strategic communication planning and execution.
Knowledge of best practices in public relations, branding, and marketing.
Proficiency in media relations and crisis communication.
Experience in dealing with media inquiries and building positive relationships.
Exceptional writing and content creation skills.
Proficiency in graphic design, video production, and content management systems (CMS).
Familiarity with website management, SEO, and social media marketing.
Ability to create and implement effective digital communication strategies.
Strong analytical skills to measure and interpret the impact of communication efforts.
Ability to make data-driven recommendations for strategy improvement.
All Saints’ Episcopal School of Fort Worth is an equal-opportunity employer. All employment decisions are made without regard to race, color, religion, gender, veteran or marital status, age, national or ethnic origin. It does not discriminate on the basis of race, color, religion, gender, veteran or marital status, age, or national and ethnic origin in administration of all phases of the employment relationship, including recruitment, advertising, hiring, promotion, demotion, layoff, termination, rates of pay, and all other forms of selection, training, and compensation.
