Top 17 Digital marketing specialist Jobs in West, Tx

Marketing Technology Specialist
Extraco Banks, N.A. —Waco, TX
- Computer Science
- Marketing
- Office
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Digital Marketing Specialist
Baylor University —Waco, TX
- Full-time
- Mid-level
- 3 years
- University
- Health insurance
- Dental insurance
Ecommerce - Conversion Rate Optimization Specialist
Magnolia —Waco, TX
- Mid-level
- Office
- Bachelor's degree
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2d
Social Media Manager, Food
Magnolia —Waco, TX
- Weekends as needed
- Mid-level
- Office
- Bachelor's degree
Digital Content Creator & Social Media Coordinator
Right at Home Central Texas —Waco, TX
- $13 - $16 an hour
- Weekends as needed
- Writing skills
- HIPAA
- Office
- Paid holidays
- Health insurance
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Event Marketing Specialist
Leaf Home —Waco, TX
- $18 - $25 an hour
- Part-time
- Bilingual
- Writing skills
- Public speaking
- Paid training
- Paid time off
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12d
SEO Specialist
Amplifyed.io —United States
- $80,000 a year
- Full-time
- Remote
- Mid-level
- 2 years
- Health insurance
- 401(k)
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Director of Marketing and Communications
Baylor University —Waco, TX
Baylor University’s School of Music is seeking a Director of Marketing and Communications to develop and execute integrated marketing, communications, and brand…
Social Media Manager, Food
Magnolia —Waco, TX
Communication: Actively engage in listening to teammates and guests and be open to feedback from guests, peers, and management.

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They should be comfortable balancing strategic thinking with hands-on content creation, including writing, graphic design, social media management and website…
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Marketing Technology Specialist

Extraco Banks, N.A. -
Waco, TX

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Job Details

Qualifications

Marketing project management
Drupal
Data visualization software proficiency
Data analysis reporting
Project management experience in technology
High school diploma or GED
Business intelligence tools
Data-driven problem-solving
Marketing analytics
Cross-functional collaboration
Data analytics technologies
Cross-functional communication

Full Job Description

About the Role

Extraco Banks is seeking a technically skilled, analytical, and innovation‑driven Marketing Technology Specialist to manage and optimize our marketing technology stack. This role supports marketing automation, digital experience management, analytics reporting, and website development to strengthen engagement and support business growth. The ideal candidate is detail‑oriented, self‑motivated, and thrives in a collaborative environment that values accuracy, data‑driven decisions, and continuous improvement.

What You’ll Do

Marketing Technology Management

Implement, configure, and maintain marketing platforms including HubSpot Marketing Automation, email marketing tools, analytics platforms, and the Drupal 10 CMS.
Ensure seamless integration of marketing systems to support consistent, accurate data flows.
Troubleshoot system issues, integration failures, and performance inconsistencies across marketing platforms.
Execute system updates, enhancements, and routine maintenance to ensure stability and reliability.

HubSpot Marketing Automation, Data Analysis & Reporting

Collect, analyze, and interpret HubSpot Marketing Automation data to deliver actionable insights.
Build and maintain dashboards and reports for marketing‑driven, corporate‑driven, and line‑of‑business campaigns.
Monitor performance trends across campaigns and recommend optimizations.
Configure workflows, segmentation, automation rules, and campaign triggers in HubSpot.

Campaign Support

Assist in planning, executing, and improving marketing campaigns across digital channels.
Set up campaigns, workflows, and personalized engagement sequences in HubSpot.
Ensure accurate tracking, UTM setup, tagging, and performance measurement.

Collaboration & Communication

Partner with Marketing, Customer Intelligence, and business units to align marketing technologies with organizational goals.
Translate stakeholder needs into technical solutions and platform configurations.
Communicate system changes, enhancements, and best practices to internal teams.
Stay informed on emerging marketing technology trends and recommend new capabilities.

SEO Strategy

Conduct keyword research to support content strategy and optimize digital visibility.
Use tools like Google Analytics and HubSpot’s AI‑enabled insights to track KPIs and guide SEO improvements.
Recommend optimizations for site structure, content, and search performance.

Website Management (Drupal 10 CMS)

Manage, update, and optimize the corporate website and affiliate sites on Drupal 10.
Develop and maintain landing pages, site architecture, and UX/UI components.
Ensure content accuracy, brand consistency, and visual appeal in collaboration with the Marketing Content Specialist.
Implement new website features, modules, and enhancements to support marketing initiatives.
Improve site performance, SEO, and user journeys using analytics and industry best practices.

Additional Responsibilities

Support evolving marketing needs and perform related duties as assigned.
Provide training and onboarding support for marketing systems.

What We’re Looking For

Required Qualifications

High School Diploma required
Computer Science/Computer Engineering or equivalent technical education
Bachelor’s Degree in Marketing, Information Systems, Business, or related field preferred
Google Analytics and HubSpot certifications preferred
Experience working with marketing technology systems, CRM integrations, or marketing automation platforms
Experience with Drupal (Drupal 10 preferred)
Experience in banking or financial services marketing preferred

Required Skills & Abilities

Strong technical aptitude and understanding of marketing technology stacks
HubSpot experience strongly preferred
Proficiency in analytics tools such as Google Analytics or Power BI
Excellent problem‑solving skills and meticulous attention to detail
Ability to analyze data and translate insights into recommendations
Strong project management and multitasking abilities
Effective communicator with the ability to simplify technical concepts
Self‑directed learner capable of mastering new technologies quickly
Collaborative team member with strong initiative and accountability

Why Extraco?

Extraco Banks is committed to innovation, digital transformation, and employee development. You’ll join a forward‑thinking team that values creativity, continuous improvement, and meaningful contributions to organizational success. We equip employees with modern tools, ongoing development opportunities, and a supportive culture that invests in your growth.

Work Environment & Physical Requirements

Primarily office‑based role with periods of sitting or standing
Frequent use of standard office equipment (computer, phone, copier)
Occasional travel to branches, trainings, and meetings
Visual acuity required for reviewing website content, digital workflows, and analytics
Occasional lifting of 10–15 pounds

Additional Employment Requirement

Must open and maintain a checking or savings account with Extraco Banks as a condition of employment.

Equal Opportunity Employer

Extraco Banks is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic. We are committed to creating an inclusive, respectful, and equitable workplace.

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digital marketing specialist jobs in west, tx

Marketing Technology Specialist

Digital Marketing Specialist

Ecommerce - Conversion Rate Optimization Specialist

Social Media Manager, Food

Digital Content Creator & Social Media Coordinator

Event Marketing Specialist

SEO Specialist

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