Brand Development Manager – Bacardi
Company Overview:
Southern Glazer’s Beverage Company of Massachusetts and Rhode Island are part of Southern Glazer’s Wine & Spirits, the world’s pre-eminent distributor of beverage alcohol, proudly a multi-generational, family-owned company with operations in 47 states plus the District of Columbia, the Caribbean, and Canada. We offer an array of careers focused on delivering a captivating and rewarding experience. We challenge our colleagues every step of the way and provide them with tools to grow, succeed and accomplish their personal and professional goals. Together, we can deliver the highest quality service to each of our customers and put you on the career path you’ve been looking for.
Position Summary:
The Brand Development Manager is responsible to market, sell and promote our supplier portfolio to on and off premise businesses within assigned territory. Uphold and exhibit a comprehensive understanding of how products are made, what differentiates distinct brands from their competition, and how to position brands within various retail channels. Demonstrate competent sales and consultant abilities through the development of positive customer and co-worker relationships. Provide exemplary customer service through frequent face-to-face visits, telephonic, and electronic contact. Meet sales and goal expectations consistently.
Daily/Position Responsibilities (Other duties may be assigned):
- Support accounts in trade channels including Off-Premise, On-Premise, regional, and national customers
- Drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, district managers, and key account specialists within the wholesaler
- Lead all parts of the sales process including targeting appropriate accounts, lead selling, education and positioning brands for success within the account
- Monitor field implementation and execution of programs within assigned accounts to ensure product pricing and promotion
- Regularly interact with field management for updating programming and brand priorities, brand standards and best practices leading to successful execution in
- the market
- Develop key account relationships that deliver measurable results
- Work with key assigned teams to deliver monthly goals (work-withs, product training samples, etc.)
- Create, coordinate, and attend on-site promotional functions at established customer accounts (e.g., winemaker dinners, product launches, and tastings)
- Perform other job-related duties as assigned
Education/Experience:
- Bachelor’s Degree preferred
- 2-3 years of industry-related sales experience
- Strong knowledge of wine and spirits and or similar certifications preferred
- Budget management and gross profit calculation experience
Skills/Requirements:
- Skilled at planning and coordinating all aspects of event management
- Must have a flexible work schedule and be able to respond to the demands of the marketplace by planning time and activities to achieve company objectives.
- Must be 21 years of age
- Ability to lift up to 50 pounds
- Must have a valid driver license, vehicle and a responsible Motor Vehicle Record
- Must live in the same state as the assigned territory
- Experience with Microsoft Word, Excel, PowerPoint is required
- Requires professional presentation and communication skills, both written and verbal.
- Strong Analytical, Critical-thinking, and Problem-solving skills
- Proven organizational and time-management skills.
- Strong interpersonal, and communication skills
- Creative and out-going
What We Offer:
Southern Glazer’s Beverage Company provides benefits, support programs, resources and expertise to help employees live healthier and safer lives—at work, and on the road.
Eligibility for the following benefits depends on employment status.
- Competitive compensation package
- Harvard Pilgrim Medical insurance
- Guardian Dental insurance
- VSP vision insurance
- Hyatt Legal Plans
- Generous Paid Time Off
- Paid Holidays
- Company paid Long Term Disability
- Company paid Life Insurance
- Confidential Employee Assistance Program
- Supplemental Insurance options
- Medicare Specialist for retirement planning
- 100% paid tuition for WSET and Cicerone certification programs
EEO Employer Statement:
Southern Glazer's Beverage Company, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Southern Glazer’s Beverage Company provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees.
