About Nectar
Nectar is a marketing agency that provides advertising, marketplace management, creative services, and analytics solutions for established consumer brands. Nectar primarily works with brands to scale their sales on third-party marketplaces like Amazon while also supporting growth through paid media, creative production, and strategic consulting.
In addition to our services, Nectar has developed its own proprietary analytics platform, iDerive, which helps brands make smarter business decisions through actionable insights and performance reporting.
As a fully remote digital marketing agency, Nectar values culture, collaboration, transparency, and work-life balance. We pride ourselves on creating an environment where team members have the autonomy to own their work while being supported by a talented and experienced team.
About the Role
The Senior Director of Retail Media is a leadership role responsible for overseeing advertising strategy, performance, and growth across Nectar's largest and most complex client partnerships.
This role serves as the executive leader for retail media strategy, guiding annual planning, forecasting, investment allocation, and performance optimization across Amazon Sponsored Advertising, Amazon DSP, and emerging retail media channels. The Senior Director of Advertising partners closely with clients and internal leadership to drive revenue growth, profitability, customer acquisition, and market share expansion.
The ideal candidate combines deep expertise in Amazon advertising and retail media with exceptional leadership, analytical, and client relationship management skills. This role leads cross-functional teams, mentors advertising leaders, develops strategic frameworks, and serves as a trusted advisor to both clients and internal stakeholders.
This is a full-time, fully remote position.
Responsibilities
Advertising Strategy & Growth Leadership
- Own the advertising strategy, performance, and growth plans for a portfolio of enterprise-level client accounts.
- Lead annual, quarterly, and monthly planning, forecasting, investment allocation, and performance management across assigned accounts.
- Develop full-funnel retail media strategies across Amazon Sponsored Advertising, Amazon DSP, Amazon Marketing Cloud, and other relevant retail media channels.
- Identify and prioritize the highest-impact opportunities across advertising, audience development, creative, catalog, promotions, organic performance, and marketplace expansion.
- Establish testing roadmaps and measurement plans designed to improve customer acquisition, profitability, incrementality, and market share.
- Ensure strategies are translated into clearly defined initiatives, owners, timelines, and measurable outcomes.
- Monitor category dynamics, competitor activity, consumer behavior, and emerging retail media capabilities to inform client recommendations.
Client Relationship Leadership
- Serve as the executive advertising advisor for assigned client partnerships.
- Lead weekly business reviews, monthly performance reviews, and quarterly business reviews (QBRs).
- Present forecasts, strategic recommendations, performance analyses, and growth opportunities to executive stakeholders.
- Translate complex advertising and marketplace data into actionable business insights.
- Proactively identify risks and opportunities while developing strategic action plans.
- Own escalations and ensure a consistently exceptional client experience.
Team Leadership & Cross-Functional Collaboration
- Lead and mentor Advertising Managers, Retail Media Managers, Directors, and cross-functional POD teams.
- Partner closely with Account Management, Brand Strategy, Creative, Operations, and Analytics leadership to drive execution excellence.
- Guide advertising strategy across Sponsored Ads, Amazon DSP, audience development, budget allocation, testing frameworks, and seasonal planning.
- Foster accountability, collaboration, innovation, and continuous improvement across the advertising organization.
- Support hiring, onboarding, coaching, and performance development initiatives.
- Help build and scale Nectar's advertising capabilities, processes, and team structure.
Process Optimization & Organizational Development
- Develop and improve strategic planning frameworks, reporting methodologies, forecasting models, and operational processes.
- Create and maintain advertising best practices, playbooks, and training resources.
- Mentor managers and future leaders across the advertising organization.
- Identify opportunities for automation, efficiency improvements, and operational scalability.
- Contribute to Nectar's strategic point of view and thought leadership within the retail media landscape.
Performance Monitoring & Reporting
- Analyze key advertising metrics including revenue, profitability, TACoS, ROAS, New-to-Brand performance, customer acquisition costs, and incremental sales impact.
- Utilize Seller Central, Vendor Central, Amazon DSP, Amazon Marketing Cloud (AMC), Brand Analytics, and iDerive to guide decision-making.
- Develop executive-level reporting and strategic recommendations.
- Identify opportunities for account expansion across retail media, DSP, creative, international marketplaces, and emerging advertising channels.
Primary Qualifications
- 8+ years of experience in Amazon advertising, retail media, eCommerce growth strategy, or a related discipline.
- 5+ years of experience leading advertising teams, managers, or cross-functional client teams.
- Deep expertise in Amazon Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Amazon Marketing Cloud, and retail media measurement.
- Proven experience owning strategy and performance across large, complex, or enterprise-level client portfolios.
- Experience overseeing multi-million-dollar advertising investments and connecting media performance to broader business outcomes.
- Strong understanding of full-funnel advertising strategy, customer acquisition, incrementality, attribution, profitability, and marketplace growth.
- Demonstrated success developing managers and senior advertising professionals.
- Experience managing client escalations and communicating with executive-level stakeholders.
- Exceptional analytical, presentation, and written communication skills.
- Ability to balance strategic leadership with hands-on involvement in accounts, deliverables, and problem-solving.
- Bachelor’s degree or equivalent practical experience preferred.
Other Qualifications
- Agency leadership experience strongly preferred.
- Experience supporting consumer brands across multiple categories, marketplaces, or retail media networks.
- Familiarity with retail media management, competitive intelligence, search analytics, and marketplace measurement platforms.
- Experience developing strategic frameworks, operating processes, training materials, or quality-assurance standards.
- Demonstrated ability to manage competing priorities, make sound decisions under pressure, and maintain high standards across multiple teams.
- Highly organized, accountable, collaborative, and comfortable operating in a rapidly evolving environment.
Role KPIs
- Responsiveness: SLA adherence (Slack/email), turnaround on requests, internal and client response times.
- Timeliness: On-time delivery of strategic initiatives, reporting, action items, and client deliverables.
- Accuracy & Attention to Detail: Quality of reporting, forecasting, recommendations, and execution oversight.
- Ownership & Accountability: Ability to independently own strategic initiatives while proactively identifying risks and opportunities.
- Growth Mindset: Adoption of feedback, continuous platform learning, team development, and strategic innovation.
Role-Specific KPIs
- Advertising portfolio revenue growth.
- Client retention and satisfaction.
- Achievement of advertising efficiency and profitability targets.
- Improvement in TACoS, ROAS, New-to-Brand acquisition, and incremental sales performance.
- Annual and quarterly growth plan execution.
- Team performance, development, and retention.
- Forecast accuracy and strategic planning effectiveness.
- Expansion of advertising services, including DSP adoption and advanced retail media capabilities.
- Operational excellence and adoption of advertising best practices across the organization.
Pay: $180,000.00 - $200,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Paid parental leave
- Paid time off
- Parental leave
- Referral program
- Vision insurance
- Work from home
Work Location: Remote
