Marketing Coordinator – Hybrid Position
Auburn Spirits | Wichita, KS
Auburn Spirits is seeking a creative, organized, and driven Marketing Coordinator to join our growing team. This position is ideal for a marketing professional who enjoys content creation, digital marketing, community engagement, and project coordination while helping grow a locally owned business known for exceptional customer experiences, educational events, and community involvement.
The Marketing Coordinator will play a key role in developing and executing marketing initiatives across multiple channels, including social media, website management, text marketing, email communications, event promotion, and podcast production. This position combines creativity with organization and requires someone who can manage multiple projects while maintaining brand consistency.
This position reports directly to the COO or their designee and offers a flexible hybrid work environment with both in-store and remote responsibilities.
Primary Responsibilities
Social Media & Content Creation
- Develop, schedule, and publish engaging content across social media platforms including Facebook, Instagram, TikTok, and emerging channels.
- Create written, graphic, photo, and video content that aligns with Auburn Spirits' brand standards.
- Capture photos and videos during tastings, special events, product launches, and community activities.
- Monitor social media engagement and respond appropriately to customer interactions and inquiries.
- Identify trends, opportunities, and creative ways to increase audience engagement and brand awareness.
Website & Digital Marketing
- Maintain and update Auburn Spirits/ Auburn Wine and Spirits websites, including event calendars, promotions, product features, and blog content.
- Ensure website information remains accurate, current, and aligned with marketing campaigns.
- Assist with email marketing campaigns and customer communications.
- Monitor website performance and recommend improvements to enhance customer engagement.
Text Marketing Program
- Manage the company's customer texting platform and communication schedule.
- Develop and schedule promotional text campaigns highlighting events, new arrivals, special offers, and seasonal promotions.
- Track campaign performance and customer engagement metrics.
- Coordinate messaging strategies with overall marketing initiatives.
Podcast Coordination & Content Development
- Assist in planning, coordinating, and promoting Auburn Spirits podcast content.
- Coordinate guest scheduling, episode topics, and promotional efforts.
- Develop supporting content for social media, website, and email marketing related to podcast episodes.
- Help identify opportunities to expand podcast reach and audience engagement.
Event Promotion & Community Engagement
- Develop promotional plans for tastings, educational classes, special events, and community partnerships.
- Coordinate marketing efforts leading up to events and assist with post-event content and follow-up.
- Collaborate with vendors, distributors, and community partners on promotional opportunities.
- Support Auburn Spirits' involvement in local events and community initiatives.
Marketing Strategy & Coordination
- Meet weekly with the Marketing and management team to develop content strategies, marketing calendars, and promotional campaigns.
- Assist in planning and executing seasonal marketing initiatives and product launches.
- Track marketing activities and maintain organized content calendars and project timelines.
- Provide creative ideas and recommendations to strengthen brand awareness and customer engagement.
- Perform additional marketing and promotional duties as assigned.
Qualifications
- Associate's or Bachelor's degree in Marketing, Communications, Business, Public Relations, or related field preferred.
- 1-3 years of marketing, social media, communications, or related experience preferred.
- Strong written, verbal, and visual communication skills.
- Experience managing social media platforms and creating engaging content.
- Familiarity with website management and content updates.
- Experience with Canva, photography, video editing, or content creation tools preferred.
- Strong organizational and project management skills with the ability to manage multiple priorities.
- Self-motivated and comfortable working independently while collaborating with a team.
- Experience with email marketing, text marketing platforms, podcast production, or digital marketing analytics is a plus.
- Passion for retail, hospitality, community engagement, events, and customer experiences is encouraged.
Position Details
- Part-Time Hybrid Position
- Based in Wichita, Kansas
- Flexible schedule with occasional evenings and weekends required for events and content creation
- Opportunity for growth and expanded responsibilities within the organization
- Collaborative and creative work environment
Why Join Auburn Spirits?
At Auburn Spirits, we believe in creating memorable customer experiences, supporting local partnerships, and bringing creativity and energy into everything we do. This position offers the opportunity to make a meaningful impact on a growing brand while developing valuable experience across multiple areas of modern marketing.
Pay: $15.00 - $18.00 per hour
Benefits:
Work Location: Hybrid remote in Wichita, KS 67235
