JOB
Class specifications are intended to present a descriptive list of the range of duties performed by employees in the class. Specifications are not intended to reflect all duties performed within the job; however, any additional duties will be reasonably related to this class.
SUMMARY DESCRIPTION
Performs a variety of activities designed to promote and publicize the District’s television and radio station, including digital engagement and social media outreach.
SUPERVISION RECEIVED AND EXERCISED
Receives limited direction from appropriate supervisor; refers only unusual decisions to supervisor. May provide technical and functional direction to assigned student workers, professional experts, interns, and volunteers.
REPRESENTATIVE DUTIES
The following duties are typical for this classification.
1. Develops and implements digital marketing strategies to enhance visibility, audience engagement, and outreach for the District’s television and radio services; plans coordinates, and manages digital advertising initiatives in support of outreach and promotional objectives.
2. Participates in developing and evaluating publicity and marketing goals, objectives, policies, and procedures; implements resulting policies and procedures.
3. Coordinates the maintenance and updates of the station’s online and social media accounts.
4. Assists with campaigns to increase annual financial contributions through direct mail, underwriting, on-air promotions and special events.
5. Coordinates on-air and digital promotions for KVCR-TV/FM and FNX programs and events.
6. Designs and participates in station outreach efforts and special events related to KVCR-TV/FM and FNX programs, fundraising, and community engagement activities.
7. Designs and places station advertising on various media including electronic and print.
8. Responds to questions and inquiries from members of the public, the media, and outside institutions and organizations; provides information within area of responsibility; resolves complaints in an efficient and timely manner.
9. Attends and participates in professional group meetings; provides information within area of responsibility; maintains awareness of new trends and developments in the field of marketing; incorporates new developments as appropriate.
10. Assist with the monitoring and ensuring compliance with applicable PBS and NPR guidelines, policies, and standards as they relate to social media, communications, marketing, branding, and public outreach activities.
11. Assists in tracking station content and community engagement activities for CPB, PBS and NPR reporting as needed.
12. Performs other duties related to the primary job duties.
CORE COMPETENCIES:
Analyzing and Interpreting Data
- Apply sorting, coding and categorizing rules
- Analyze data
- Read reports
- Draw meaning and conclusions from quantitative and/or qualitative data
Customer Focus
• Attending to the needs and expectations of customer• Seeks information about the immediate and longer-term needs of the customer• Anticipates what the customer may want or expect in a product or service• Works across organizational boundaries to meet customer needs **
Reading Comprehension
- Understanding and using written information
- Knows the meaning of printed words; comprehend the literal meaning of text
- Make interpretations, applications, deductions, inferences, extrapolations from written information **
Professional and Technical Expertise
• Applying technical subject matter to the job **• Knows the rudimentary concepts of performing the essential technical operations
Critical Thinking
• Analytically and logically evaluates information to resolve problems• Follow guide, SOP or other step by step procedures for locating the source of a problem and fixing it• May detect ambiguous, incomplete, or conflicting information or instructions**
Attention to Detail
• Focusing on the details of work content• Shows care and thoroughness in adhering to process and procedures that assure quality• Applies knowledge and skill in recognizing and evaluating details of work**• Applies skilled final touches on products
Using Technology
• Working with electronic hardware and software applications• Using basic features and functions of software and hardware• Experiments and finds novel uses for standard features and functions **• Adds, improves, modifies, or develops features and functionality**
Teamwork/Involving Others
- Collaborating with others to achieve shared goals
- Engages others for suggestions and ideas
Writing
- Communicating effectively in writing
- Using correct writing mechanics including spelling, vocabulary, grammar, syntax, punctuation, capitalization, sentence structure
- Logically orders and structures ideas and progression of thought
Adaptability
• Responding positively to change and modifying behavior as the situation requires**• Accept and adjust to changes and the unfamiliar
Innovation
• Imagining and devising new and better ways of doing things**• Fix what is broken; find solutions and fixes with resources at hand• Finds new approaches to performing familiar tasks• Create and invent new ideas; envision the unexpected, unexplored, untried**
Listening
- Comprehend and verbal instructions and orally presented information
- Recalls or retrieves key points in a conversation
- Listen actively by rephrasing others’ input cogently and accurately**
Valuing Diversity
• Shows acceptance of individual differences• Welcomes input and inclusion of others who may be different from oneself• Shows understanding and empathy for the challenges of groups seeking inclusion or dealing with perceived discrimination
**Lead, Advanced or Senior Level Positions
EXAMPLE OF DUTIES
MINIMUM QUALIFICATIONS
Education/Training:
An associate’s degree from an accredited college or university in journalism, communications, mass media, radio/television, marketing advertising, or a related field.
Experience:
Four (4) years of experience in public relations, communications, advertising, or marketing.
Equivalency Provision:
In the absence of an associate’s degree from an accredited college or university in journalism, communications, mass media, radio/television, marketing advertising, or a related field, the equivalent of completion of high school and six (6) years of increasingly responsible experience in public relations, communications, advertising, or marketing is qualifying.
DESIRED QUALIFICATIONS
-
Bachelor’s degree in communications, Marketing, Business Administration, or a related field.
-
Specialized credential in digital fundraising, such as the PBS Digital Fundraising Certificate.
-
A minimum of two (2) years of professional experience within the public media sector.
-
Demonstrated experience in public media underwriting
SUPPLEMENTAL INFORMATION
The person selected for hire will be required to complete the following pre-employment requirements:
-
Submit to and successfully pass DOJ live scan/fingerprinting. Cost of live-scan services to be borne by candidate.
-
Sealed official transcript(s) in envelope from institution or electronic copies emailed directly from institution (for positions with higher education requirement)
-
Tuberculosis (TB) risk assessment
-
Other pre-employment requirements may be required depending on the position (i.e. certifications or licenses; see job posting qualifications section for details).
Successful completion of all pre-employment requirements is mandatory to be eligible for employment. These requirements are in accordance with the San Bernardino Community College District’s Administrative Procedures and Board Policies.
Forecasted Recruitment Timeline (please note that delays may cause adjustments to this timeline):
FORECASTED RECRUITMENT TIMELINE
Internal HR Screening:
7/2/26-7/10/26
1st Level Interviews:
7/27/26-8/7/26
2nd Level Interviews:
8/10/26-8/14/26
Projected Hire Date:
9/14/2026
