Top 44 Digital marketing manager Jobs in Wilmington, Nc

Manager, B2B Content Lifecycle & Conversion
Athenahealth —North Carolina
- $74,000 - $126,000 a year
- Full-time
- Hybrid work
- Management
- 5 years
- Office
- Commuter assistance
- Tuition reimbursement
Digital Media Manager
WebWorks89 —Wilmington, NC
- Email
- Mid-level
- Leadership
- 2 years
Digital Marketing Manager
Sage Island —Wilmington, NC
- Email
- Remote
- Marketing
- 5 years
- Analysis skills
- Work from home
Digital Marketing Specialist
Sage Island —Wilmington, NC
- Email
- Remote
- Marketing
- Mid-level
- 3 years
- Work from home
Digital Marketing Strategist
Wilmington Design Company —Wilmington, NC
- Full-time
- Office
- In-person
- 1 year
- Paid time off
- 401(k) matching
Quick Apply
Senior Marketing and Operations Manager
Energize Group —Wilmington, NC
- Full-time
- Remote
- Marketing
- 5 years
- Office
- Dental insurance
- Vision insurance
Quick Apply
Admissions Communications Manager
University of North Carolina Wilmington —Wilmington, NC
- $52,000 - $59,500 a year
- Online Application
- Marketing
- Mid-level
- Master's degree
2d
Acquisition Marketing Manager
REEDS Jewelers —Wilmington, NC
- Full-time
- 5 years
- Analysis skills
- Continuous improvement
- Store discount
- Disability insurance
Quick Apply
Director of Loyalty Marketing
Barclays —Wilmington, NC
- 5 years
- Analysis skills
- Senior level
4d
PART-TIME PERSONAL ASSISTANT / SOCIAL MEDIA ASSISTANT (LOCAL APPLICANTS ONLY)
Finding Lorelei —Wilmington, NC
- From $15 an hour
- Part-time
- Hybrid work
- Research
- Driver's License
- Driving
- Paid time off
- Flexible schedule
Quick Apply
Product Marketing Director - Platform and Partner Ecosystem
Athenahealth —North Carolina
- $156,000 - $264,000 a year
- Full-time
- Management
- Marketing
- 5 years
- Commuter assistance
- Tuition reimbursement
SOCIAL MEDIA SALES • WEB SALES • PODCAST & CONTENT
Infinity Payment Systems —Castle Hayne, NC
- From $35,000 a year
- Full-time
- Background check
- Driver's License
- In-person
- Paid time off
Quick Apply
2d
Manager, Loyalty & CRM Marketing
Minuteman Food Mart —Wilmington, NC
- Full-time
- Marketing
- Mid-level
- Office
- Paid time off
- Gym membership
Quick Apply
Digital Account Manager
Wilmington Design Company —Wilmington, NC
- Full-time
- Mid-level
- Office
- In-person
- Paid time off
- 401(k) matching
Quick Apply
Marketer
Protocase Inc./45Drives Ltd. —Wilmington, NC
- $55,000 - $65,000 a year
- Full-time
- Marketing
- Research
- Mid-level
- Health insurance
- Dental insurance
Quick Apply
13d
Google Ads Specialist
Energize Group —Wilmington, NC
- $50,000 - $60,000 a year
- Full-time
- Remote
- Mid-level
- 3 years
- Communication skills
Quick Apply
Account Manager
Energize Group —Wilmington, NC
- Marketing
- Mid-level
- Bachelor's degree
- Dental insurance
- Vision insurance
Quick Apply
Social Media and Marketing Manager
GM Web Services —Wilmington, NC
- $41,600 - $47,840 a year
- Full-time
- Mid-level
- Office
- Organizational skills
- Paid holidays
- Health insurance
Quick Apply
6d
Development Director - B'Ship65023202
State of North Carolina - Natural and Cultural Resources —New Hanover County, NC
- $57,983 - $80,713 a year
- Weekends as needed
- High school
- Research
- Office
- Paid parental leave
- Adoption assistance
Account Manager
The Brandon Agency —Wilmington, NC
- From $70,000 a year
- Full-time
- Hybrid work
- Google Workspace
- Presentation skills
- Organizational skills
- Paid time off
- Work from home
Quick Apply

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Manager, B2B Content Lifecycle & Conversion

Athenahealth -
North Carolina

Apply Now

Job Details

Full-time
$74,000 - $126,000 a year

Benefits

Commuter assistance
Tuition reimbursement
Employee assistance program

Qualifications

Management
Paid advertising campaign management
Email marketing segmentation
Brand voice
Customer segmentation
B2B business model
Lead Segmentation
Content strategy alignment
Lead nurturing campaigns

Full Job Description

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

JOB TITLE: Manager, B2B Content Lifecycle & Conversion

Position Summary:

The Manager, B2B Content Lifecycle & Conversion is a dynamic full-funnel content strategist responsible for driving athenahealth's demand generation across various channels, including email, paid media, web, and webinars. This role requires a blend of strategic judgment and executional expertise, enabling the candidate to design content systems and develop messaging frameworks that effectively guide prospects through the buying journey. Based in a hybrid work environment, this position requires one day per week in the office and reports to the Director of Content Strategy.

About the Team: The Content Marketing team is dedicated to enhancing athenahealth's demand generation efforts through innovative content strategies. They collaborate closely with marketing operations, demand generation, and paid media teams to ensure alignment and effectiveness in messaging. The team utilizes various tools and systems to optimize content performance and drive engagement across multiple platforms.

Essential Job Responsibilities:

Design and own the content strategy for all lifecycle email programs, including sequencing logic and CTA architecture.
Author or direct copy at the segment, persona, and funnel-stage level, ensuring alignment with buyer intent signals.
Partner with marketing operations and demand generation to evaluate program performance and iterate on content strategy.
Serve as the primary content strategist for paid media programs, advising on copy and creative direction.
Maintain and evolve content architecture for athenahealth.com conversion-focused web pages and campaign landing pages.
Source, brief, and manage freelance writers for content assets, ensuring quality and brand voice standards.
Analyze existing page content for funnel alignment, search visibility, and conversion readiness.

Additional Job Responsibilities:

Collaborate with web production and creative teams on content specifications before design begins.
Develop and maintain messaging frameworks for paid creative campaigns.
Audit and improve existing content for effectiveness and alignment with strategic goals.
Support newsletter strategy and content execution as part of the lifecycle email program.
Manage freelance budget and production timelines in partnership with content operations.
Contribute to the overall content strategy and execution across various platforms.
Advocate for necessary changes to enhance content performance and user experience.

Expected Education & Experience:

5–7 years of content marketing experience with a focus on email lifecycle, landing page, and paid content strategy in a B2B environment.
Proven experience in designing email nurture architecture and determining sequence logic.
Strong knowledge of paid media targeting and audience segmentation.
Experience managing freelance writers and maintaining brand voice at scale.
Ability to operate with limited creative direction and generate briefs independently.
Preferred experience in healthcare technology or B2B SaaS environments.
Familiarity with marketing automation platforms and web CMS environments.
Deep understanding of SEO, UX, and CRO principles and their impact on content performance.

Expected Compensation

$74,000 - $126,000

The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.

About athenahealth

Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Our company culture: Our talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.

Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.

What we can do for you:

Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.

We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.

In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.

Learn more about our culture and benefits here: athenahealth.com/careers

https://www.athenahealth.com/careers/equal-opportunity

Apply Now

Refine Your Search

digital marketing manager jobs in wilmington, nc

Manager, B2B Content Lifecycle & Conversion

Digital Media Manager

Digital Marketing Manager

Digital Marketing Specialist

Digital Marketing Strategist

Senior Marketing and Operations Manager

Admissions Communications Manager

Acquisition Marketing Manager

Director of Loyalty Marketing

PART-TIME PERSONAL ASSISTANT / SOCIAL MEDIA ASSISTANT (LOCAL APPLICANTS ONLY)

Product Marketing Director - Platform and Partner Ecosystem

SOCIAL MEDIA SALES • WEB SALES • PODCAST & CONTENT

Manager, Loyalty & CRM Marketing

Digital Account Manager

Marketer

Google Ads Specialist

Account Manager

Social Media and Marketing Manager

Development Director - B'Ship65023202

Account Manager

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