Public Communication Spec
Working Title
Admissions Communications Manager
Home Department
Admissions - 30110
Primary Purpose of Organizational Unit
The Office of Admissions’ primary goal is to recruit, admit, and enroll students who will thrive within our collegiate community. This unit oversees the entire process, from recruitment to enrollment.
Regular interaction and contact with the public, including professionals in all disciplines of the university, is involved. These interactions require an accurate knowledge of relaying Admissions policies and procedures set forth by the University and the Office of Admissions.
Our office is actively engaged in diverse activities aimed at promoting and facilitating the wide array of programs, activities, and opportunities available at UNCW. Through these efforts, we seek to effectively communicate the university’s offerings to prospective students and the broader community.
College
Stdnt Engagement, Enrllmnt & Retent - 301 College
College/School Information
University Information
The University of North Carolina Wilmington, the state’s coastal university, is dedicated to the integration of teaching, mentoring, research and service. Widely acknowledged for its world-class faculty and staff and continuously recognized at a national level for scholarly excellence and affordability, UNCW offers a powerful academic experience that stimulates creative inquiry and critical thinking.
A public institution with nearly 18,000 students, UNCW offers a full range of baccalaureate- and graduate-level programs, as well as doctoral degrees in educational leadership, marine biology, nursing practice and psychology; and many distance learning options, including clinical research, an accelerated RN-to-BSN program, an Executive M.B.A. program structured for working professionals, and the nation’s only bachelor’s degree program focused on coastal engineering.
The university’s efforts to advance research and scholarly activities have earned UNCW the elevated designation of “Doctoral Universities: High Research Activity” institution (R2 University) by the Carnegie Classification of Institutions of Higher Education.
UNCW has been part of the University of North Carolina System since 1969.
Location of Workplace
Main UNCW Campus
Brief Summary of Work for this Position
The Admissions Communications Manager develops and executes strategic, personalized communications that support enrollment growth and enhance the prospective student experience. This role utilizes strategic and compelling storytelling, enrollment-focused marketing, and data-driven campaign management to engage students from inquiry through enrollment. The Admissions Communications Manager leverages technical expertise to create, optimize, and assess multi-channel communications that improve engagement, conversion, and yield while ensuring a seamless and student-centered enrollment journey.
Primary responsibilities include:
- Develop, execute, and manage comprehensive multi-channel communication strategies that guide prospective students through enrollment and support recruitment initiatives.
- Utilize advanced Slate functionality to build, launch, and optimize multi-channel campaigns within Slate Deliver. Ensure continuity across email, print, and SMS communications to support students and families from inquiry to enrollment.
- Craft compelling, student-centered messaging that builds institutional value and resonates with students. Maintain a consistent, authentic voice that uses storytelling to translate complex processes into clear, engaging narratives that reduce enrollment barriers and increase conversion.
- Develop and implement an integrated multi-channel Communications Calendar inclusive of all marketing assets such as print, digital, web, and social media.
- Collaborate with campus partners to create a seamless enrollment experience by aligning communications with key milestones and deadlines. Ensure messaging is personalized, relevant, and responsive to where students are in their decision-making process.
- Analyze and optimize communications by monitoring campaign performance across key metrics. Analyze engagement data to refine messaging, timing, and audience segmentation.
- Develop and implement a strategic social media plan that aligns with institutional messaging and brand standards. Oversee and mentor student social media interns.
- Serve as the institutional expert on admissions communications. Provide strategic guidance and support enrollment stakeholders in maintaining clarity, consistency, and impact across all communications.
- Serve as the primary liaison to the Office of University Relations and participate in institutional communications work groups to ensure alignment of enrollment communications with university brand standards, messaging priorities, and strategic initiatives.
- Oversee vendor relationships and manage projects related to admissions marketing and communications initiatives.
- Stay current on emerging trends, technologies, and best practices in higher education marketing, digital engagement, and Slate CRM.
- Other duties as assigned.
Minimum Education and Experience Requirements
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be
received from appropriately accredited institutions.
Preferred education, professional skills and experience
- Master’s Degree in communications, marketing, or similar field or three years of previous experience in related area
- 2+ years of admissions experience in a postsecondary setting
- Proficiency with Slate CRM and advanced Deliver functions
- Knowledge and understanding of communication practices in a higher education setting
- Demonstrated experience in vendor management and project management
- Demonstrated experience in copywriting or content development
Required Certifications or licensure
N/A
FTE
1.0 FTE (40 hours per week)
Months Per Year
12 Months
Work Days
Monday - Friday
Work Hours
8:00 am - 5:00 pm
Type of Position
Permanent
Anticipated Ending Date if Time-Limited
Job Posting Date
08/21/2026
Posting Close Date
09/07/2026
Number of Openings
Single Incumbent
Special Notes to Applicants
PLEASE NOTE: This posting will close at 11:59PM (Eastern time) on the posted closing date. To receive full consideration, please be sure you have fully completed the entire application, including the ‘Work History’ section before you apply for this position. Applications must be submitted through the online application system to be considered.
Required Applicant Documents must include:
- Portfolio: Please include a variety of marketing and communications work products that demonstrate your skills and experience. Examples include social media content, email campaigns, web content or design, digital marketing assets, etc.
This position is being recruited at the Journey level. If no applicants apply who meet the required competency and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.
EEO Statement
UNCW does not discriminate against any employee or applicant for employment because of his or her race, sex (such as gender, gender identity, marital status, childbirth, and pregnancy), age, color, national origin (including ethnicity), religion, disability, sexual orientation, political affiliation, veteran status, military service member status, genetic information, or relationship to other university constituents – except where sex, age, or ability represent bona fide educational or occupational qualifications or where marital status is a statutorily established eligibility criterion for State funded employee benefit programs.
Eligibility for Employment
Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. UNC Wilmington participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.
External Link to Posting
https://jobs.uncw.edu/postings/40573
