The Marketing Manager – Content plays a key role in shaping how Brennan’s story is developed and shared across digital and client-facing platforms. This position creates high-quality content, analyzes digital performance, and collaborates across the organization to translate complex project work into clear, consistent messaging. Success in this role requires a strong communicator who understands how strategic content supports business development, strengthens brand reputation, and contributes to long-term growth.
This role is designed for someone who seeks to become a subject matter expert in Brennan’s voice, messaging, and value in the marketplace. As Brennan continues to grow, this position supports the advancement of our marketing strategy and offers a path toward future leadership within the team. This position is based in La Crosse, WI, where the individual will work closely with cross-functional teams and company leadership.
Marketing Manager - Content Responsibilities:
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Plan, manage and execute the company’s content strategy, including messaging and content development for the website, social media, brochures, graphical emails, newsletters, and cut sheets.
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Write, edit and publish company and industry-focused content, including articles, news releases and thought leadership pieces; provide guidance and feedback to internal contributors.
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Manage website content by identifying opportunities for improvement, overseeing updates and ensuring content is optimized for quality, usability, and lead generation.
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Collaborate with Business Development, Operations, and internal teams to gather and develop content that highlights project successes, company achievements and industry expertise.
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Manage Brennan’s social media presence across key platforms, including LinkedIn, Facebook, Instagram and YouTube, by creating and publishing content that strengthens brand awareness and engagement.
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Track, measure, and evaluate digital marketing performance; identify opportunities for improvement and recommend data-driven strategies to expand Brennan’s reach.
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Meet established schedules and deadlines for all assigned projects.
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Stay current with marketing best practices, artificial intelligence (AI) tools, and leadership development through ongoing education, applying this knowledge to our campaigns.
- Other duties as assigned.
Marketing Manager - Content Qualifications:
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Bachelor’s degree in marketing, communications, business or a related field, or equivalent work experience.
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Minimum of 5 years of experience in marketing, writing and content creation.
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Exceptional writing and editing skills, with the ability to adapt tone, style and voice across multiple marketing channels.
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Strong time management and organizational skills, with the ability to manage multiple projects and meet deadlines.
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Strong collaboration and interpersonal skills; proactive, self-directed and detail-oriented.
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Demonstrated experience with B2B marketing concepts, campaign management, digital media and online content development.
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Proficiency in website management and a working knowledge of search engine optimization, keywords, and Google Ads.
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Experience using social media to support business strategy and engage target audiences.
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Working knowledge of Microsoft Office Suite, including Word, Excel and PowerPoint.
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Preferred: Experience with WordPress
Who is Brennan?
Since 1919, J.F. Brennan Company (Brennan) has delivered specialized marine construction, environmental remediation, and waterfront infrastructure solutions across the United States. Headquartered in La Crosse, Wisconsin, with additional offices throughout the country, we support complex projects from coast to coast with a strong commitment to safety, quality, innovation, and teamwork.
As a family-owned company, we take pride in building a culture where people are supported, challenged, and empowered to grow. Our teams work on meaningful projects that improve waterways, strengthen infrastructure, and help protect the environment, all while collaborating with talented professionals who care deeply about the work and each other.
At Brennan, you’ll find opportunities to make an impact, contribute new ideas, and build a rewarding career alongside people who are passionate about what they do.
Why choose us?
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We are a company voted by our employees as a certified Great Place to Work®, and recognized by Fortune magazine as a Best Workplace in Construction.
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Our culture sets us apart. We strive to make our company the best possible place to work. We work hard to continue to build a culture in which every individual is important and the key to our success.
- Our focus on safety and quality is unmatched in the industry, and our ability to innovate has enabled us to succeed.
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We are a family-focused company and are determined to provide a rewarding career that offers above-average compensation.
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We offer an industry-leading benefits package. We are proud to offer our employees and their families group health, dental and vision insurance plans, 401(K) program with generous matching, annual bonus eligibility and profit-sharing program.
J.F. Brennan Company, Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other characteristic protected by law.
Notice to Staffing Agencies
J.F. Brennan Company Inc. (“Brennan”) and its subsidiaries will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Brennan, including unsolicited resumes sent to a Brennan mailing address, fax machine or email address, directly to Brennan employees, or to Brennan’s resume database will be considered Brennan property. Brennan will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. Brennan will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. Agencies must obtain advance written approval from Brennan’s recruiting function to submit resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. Brennan will not pay a fee to any Agency that does not have such an agreement in place. Agency agreements will only be valid if in writing and signed by Brennan’s Chief Human Resources Officer or his/her designee. No other Brennan employee is authorized to bind Brennan to any agreement regarding the placement of candidate by Agencies.
