Top 24 Web content Jobs in Worcester Ma

Paid Social Media Marketing Specialist
IPG Photonics —Marlborough, MA
- $62,500 - $82,812 a year
- Marketing
- Mid-level
- 3 years
- Health savings account
- AD&D insurance
Quick Apply
Support Experience Content Specialist
Bose —Framingham, MA
- $83,300 - $114,500 a year
- Full-time
- Marketing
- 5 years
- Salesforce
- Health insurance
- 401(k)
7d
Web & Digital Mrkting Mgr
Ascentria Care Alliance —Worcester, MA
- Hybrid work
- Marketing
- 5 years
- Driver's License
Quick Apply
5d
Senior Manager, Communications - School of Climate, Environment, and Society
Clark University —Worcester, MA
- $78,000 - $87,000 a year
- Full-time
- Hybrid work
- 7 years
- Marketing
- Office
- Health insurance
- Dental insurance
Co-editor (compensated)
Wayland Post —Wayland, MA
- Email
- Mid-level
- Mentoring
- Organizational skills
Senior Associate Director of Enrollment Marketing - Dean College
Dean College —Franklin, MA
- $70,000 - $75,000 a year
- Weekends as needed
- Background check
- Marketing
- Mid-level
- Health insurance
- Paid time off
13d
No longer with the Group/Company: Paraskevopoulou Sivylla
MathWorks —Natick, MA
- $189,700 a year
- Hybrid work
- Office
- 3 years
- Master's degree
20h
Digital Marketing Manager
Quilling Card LLC —Holliston, MA
- $80,000 - $110,000 a year
- Full-time
- 7 years
- Writing skills
- Merchandising
- Profit sharing
- Paid holidays
Quick Apply
Creative Director of Copy
TJ Maxx —Framingham, MA
- $117,000 - $152,100 a year
- Full-time
- Hybrid work
- Office
- 3 years
- Mentoring
- Health savings account
- Paid holidays
Senior Marketing Communications Specialist
Murata Power Solutions —Westborough, MA
- $110,000 - $125,000 a year
- 5 years
- Research
- Presentation skills
- Paid holidays
- Disability insurance
Director of Marketing & Communications
MARY ANN MORSE HEALTHCARE CORP —Framingham, MA
- $100,000 - $120,000 a year
- Marketing
- Customer service
- Analysis skills
- Paid holidays
- Health insurance
Quick Apply
Manager of E-Commerce
iPROMOTEu —Wayland, MA
- $55,000 - $62,000 a year
- Merchandising
- Research
- Office
- Work from home
Quick Apply
Director, Global Demand Generation
Cognex Corporation —Natick, MA
- $175,000 - $245,000 a year
- Full-time
- Hybrid work
- Office
- Senior level
- Paid holidays
- Disability insurance
MATLAB Biomedical Engineering Market Development
MathWorks —Natick, MA
- $189,700 a year
- Hybrid work
- English
- Office
- 3 years
Digital Marketing - Website and Video Architect
Nerac, Inc —United States
- $65 an hour
- Part-time
- Remote
- Google Workspace
- Software troubleshooting
- Mid-level
Quick Apply
Portfolio Product Manager
Amphenol CIT —United States
- $140,000 - $180,000 a year
- Full-time
- Microsoft Excel
- 5 years
- Engineering
- Health savings account
- Paid holidays
Quick Apply

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Paid Social Media Marketing Specialist

IPG Photonics -
Marlborough, MA

Quick Apply

Job Details

$62,500 - $82,812 a year

Benefits

Health savings account
AD&D insurance
Employee stock purchase plan
Paid holidays
Disability insurance
Health insurance
Dental insurance
Flexible spending account
Tuition reimbursement
Adoption assistance
Parental leave
Employee assistance program
Vision insurance
401(k) matching
Paid sick time
Pet insurance

Qualifications

Web accessibility
Responsive design
Social media advertising campaigns
Customer communication
Web development
UI design systems
Digital marketing budget management
B2B business model
Budget planning
Graphic design software
User flows
Social media content videography
Cross-functional collaboration
Cross-functional communication
Media editing tools

Full Job Description

IPG Photonics is revolutionizing the laser industry as the pioneering developer and leading producer of fiber lasers and amplifiers. Headquartered in Marlborough, MA, IPG has over 4,800 employees in more than 30 locations around the world. We aspire to work together with our employees and customers to apply light in ways that improve life.

Our mission is to develop innovative laser solutions to make the world a better place. To accomplish this mission, we are committed to attracting and retaining the best talent and an engaged and thriving workforce that drives a sustainable future for our company and society.

Working at IPG Photonics you can expect challenging projects, a motivating and friendly environment, and competitive benefits. We are currently seeking a Digital & Social Media Specialist to develop and manage both our social media channels and web content. This role is responsible for creating content for social media, working cross-functionally to facilitate video and photo shoots as well as assisting in the management of the IPG website. This position will report to the Director of Strategy and work across multiple product lines and markets.

This is a hands-on Paid Social Media Marketing role, with a strong emphasis on planning, executing, and optimizing paid social campaigns, particularly on LinkedIn.

RESPONSIBILITIES

Social Media

Plan, execute, and optimize paid social media campaigns, with a primary focus on LinkedIn advertising (sponsored content, lead gen forms, and campaign manager tools)
Manage posting to social media accounts, including directing customer questions to the appropriate department and drafting relevant responses
Influence and recommend strategy shifts based on metrics and the “pulse” of the industry through
Write SEO-friendly headlines, video titles, video descriptions and additional copy that align with and are optimized for individual social media platforms
Manage and promote the Social Media Employee Advocacy Program. Create and distribute social media assets for internal employees
Oversee the social media persona and stay up to date on best practices

Websites

Develop and customize web pages across product lines, solutions and industries. Ensure compliance with and implement on-page SEO best practices.
Partner with
Adhere to design guidelines and standards to establish best practices
Maintaining the appearance of websites by enforcing content standards
Stay current with web development trends, tools, and best practices

Creative & Collaboration

Partner with Content and Creative teams to facilitate the development of social media specific content (video, graphics, etc.)
Work with product management and marketing teams to identify, vet and strategize use of social media influencers
Partner with internal communications to align messaging

Project Management

Create, maintain, and share a social media content calendar with the most up-to-date publication schedule
Traffick social media projects, ensuring assets are created, reviewed and approved per deadlines and in alignment with IPG standards
Coordinate with regional marketing teams to create and manage global social content

Measurement & Reporting

Track, analyze, and report on paid social campaign performance, including LinkedIn campaign metrics; optimize based on ROI, engagement, and lead generation performance
Create monthly and quarterly reports on social media analytics and trends
Translate performance insights into creative direction and messaging
Improve campaign testing velocity, creative iteration, and deployment processes

#IND123

Requirements:

EDUCATION & EXPERIENCE

Bachelor's degree in Marketing, Public Relations, Journalism or related field
A minimum of 3 – 5 years of relevant experience with a B2B company
Required: Hands-on experience managing paid social campaigns, specifically within LinkedIn Campaign Manager
Very nice to have: Experience with Google Ads and Meta (Facebook/Instagram) paid advertising platforms
Proven experience running paid campaigns across major social platforms (with LinkedIn required)

Proficient in , skilled at translating objectives into tactics
Experience in budget allocation, platform strategy, and planning across multiple channels
Proficient in content management, DAM experience is a plus
Proven experience running paid campaigns across major social platforms
Social media video editing skills, with published clips for established social media platforms
Strong understanding of SEO, web accessibility, and responsive design principles
Experience creating structured content, user flows, and salable design systems
Good understanding of webpage design and content
Strong aesthetic eye for social media graphics and the ability to work in Adobe applications
Outstanding executive demeanor, able to influence key collaborators and encourage cross-functional teams
Strong presentation, communication, and organization skills
Skilled at working in a fast-paced environment, pivoting quickly as needs change
Occasional travel ~10% may be required

Req Benefits: Pay Range: The pay range on this posting applies to the role in the primary location specified. If the candidate would ultimately work outside of the primary location posted, the applicable range could differ. Actual starting pay is determined by a number of factors including relevant skills, qualifications, and experience. Other Compensation: Employees in this role are eligible for additional rewards which could include: Annual Discretionary Bonus or Sales Bonus as Applicable Benefits Provided: All Regular* US employees receive: Paid vacation time accrued based on years of service Paid sick time 12 (twelve) Paid Holidays Each Calendar Year *Prorated for reduced hour schedules Additional Benefits Offered: IPG also offers access to: Medical, dental, and vision insurance plans with options for HSA/FSA Dependent Care FSA Paid Basic Life and AD&D Insurance Short-term and Long-term Disability insurance 401(k) plan with Company matching Employee Stock Purchase Plan (ESPP) Tuition Reimbursement Program Employee Assistance Program (EAP) Adoption Assistance Pet Insurance Parental Bonding Leave Bright Horizons Backup Care Bright Horizons College Coach *Benefits eligibility may differ by program for reduced hour schedules. Deadline and How to Apply This job posting will remain active until a candidate is identified and/or the Company rescinds the job posting. For full consideration, please click on the link to apply.
Compensation: MA: $62,500 - $82,812

Quick Apply

Refine Your Search

web content jobs in worcester ma

Paid Social Media Marketing Specialist

Support Experience Content Specialist

Web & Digital Mrkting Mgr

Senior Manager, Communications - School of Climate, Environment, and Society

Co-editor (compensated)

Senior Associate Director of Enrollment Marketing - Dean College

No longer with the Group/Company: Paraskevopoulou Sivylla

Digital Marketing Manager

Creative Director of Copy

Senior Marketing Communications Specialist

Director of Marketing & Communications

Manager of E-Commerce

Director, Global Demand Generation

MATLAB Biomedical Engineering Market Development

Digital Marketing - Website and Video Architect

Portfolio Product Manager

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