POSITION SUMMARY
The Marketing Manager leads our marketing and communications efforts. As the steward of the White Pass brand, you will craft compelling campaigns that celebrate what makes this mountain unique — its welcoming atmosphere, family-friendly culture, and world-class mountain experiences. Drawing on deep knowledge of our guests and community, you will drive awareness, engagement, and loyalty across all channels.
BENEFITS
-
401(k) Plan: Eligible after 1,000 service hours
-
Group Health Insurance: Eligible after 60 days of employment
-
Life Insurance
-
Paid Time Off
-
Additional Perks: An employee season pass for yourself, dependent season passes or guest vouchers, free or discounted rentals and lessons, discounts on food, beverage, and retail, and free skiing at partner resorts across the region
ESSENTIAL DUTIES AND RESPONSIBILITIES
The duties listed are intended to illustrate the general nature of the position and are not intended to be a comprehensive list. Additional tasks may be assigned as needed.
-
Supervise staff including hiring, training, scheduling, and performance management
-
Oversee daily operations and respond to emerging issues with independent decision-making
-
Monitor departmental performance and implement improvements to workflows and service delivery
-
Ensure compliance with resort policies, safety standards, and operational procedures
-
Participate in cross-departmental planning and contribute to resource allocation decisions in collaboration with directors and peer managers
Brand & Storytelling
-
Lead the development and execution of a comprehensive marketing strategy that authentically represents the White Pass brand
-
Tell the White Pass story in a way that resonates with both long-time community members and first-time guests
-
Maintain and evolve the mountain's welcoming, family-friendly identity across all communications and platforms
Campaigns & Content
-
Develop and execute campaigns that spotlight key products, experiences, events, and new offerings
-
Oversee content creation across digital, social, email, and print channels
-
Integrate new mountain offerings and seasonal updates into the overall brand narrative
-
Cross-Departmental Collaboration
-
Partner with departments including the Learning Center, Rental, Food & Beverage, and Operations to align marketing with on-mountain reality
-
Work directly with staff to bring new ideas to life and improve the day-to-day guest experience through effective communication
-
Represent the marketing perspective in leadership and planning discussions
Data & Analytics
-
Collect, analyze, and apply guest feedback and mountain performance data to refine marketing strategies
-
Track campaign performance and adjust tactics to optimize reach and impact
-
Streamline marketing systems and product communications for clarity and efficiency
QUALIFICATIONS
Required
- 3+ years of experience in marketing, communications, or a related field
- Proven ability to develop and execute multi-channel marketing campaigns
- Strong written and verbal communication skills
- Proficiency with social media platforms, email marketing tools, and digital analytics
- Ability to manage multiple projects simultaneously in a fast-paced, seasonal environment
Preferred
- Experience in ski resort, outdoor recreation, or hospitality marketing
- Familiarity with White Pass Ski Area, its community, and mountain culture
- Experience with graphic design tools (Canva, Adobe Creative Suite, or equivalent)
- Background in photography, videography, or content production
PHYSICAL DEMANDS
While performing the duties of this position, the employee is regularly required to sit at a computer workstation, operate standard office equipment, and use a phone and camera equipment. The role requires clear and effective communication, both verbally and in writing, when working with coworkers, guests, and partners. At times, marketing staff may need to ski or snowboard in order to capture media, attend events, or represent the ski area in an on-hill setting. This requires the ability to safely navigate varying terrain and conditions while carrying or using equipment such as cameras or promotional materials. The employee may also be required to stand, walk, bend, or move between buildings and outdoor locations in winter conditions. The position may occasionally require lifting or moving items such as signage, promotional equipment, or media gear weighing up to 50 pounds.
WORK ENVIRONMENT
This position is based in a mixed environment that includes both office settings and outdoor mountain terrain. Office work is performed in a busy, fast-paced environment with frequent deadlines and interruptions. Outdoor work involves exposure to variable winter weather, including cold, wind, snow, and sun, as well as uneven and slippery surfaces. On-hill duties may require skiing or snowboarding with equipment in dynamic, guest-facing environments. Noise levels can vary from moderate in an office setting to high in outdoor or event spaces. Adaptability, safety awareness, and professionalism are essential in balancing office-based tasks with on-mountain responsibilities.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The qualifications listed represent the knowledge, skills, and abilities required. White Pass will provide reasonable accommodations to qualified individuals with known disabilities, as required by law, to enable the performance of essential job functions. If you believe you need accommodation, notify your supervisor or Human Resources as soon as possible.
This job description does not constitute a contract of employment. Employment at White Pass is at-will, meaning either the employee or the company may terminate the relationship at any time, with or without cause or notice, unless otherwise stated in a written agreement.
