POSITION SUMMARY:
Under the direction of the Center Executive Director and responsible to the Association Aquatics Executive, the Senior Aquatics Director leads center aquatics staff in playing an integral role in attracting, engaging and retaining members. This position serves on the center management team, playing an integral role in membership acquisition, engagement, aquatic program quality, and retention. The position will provide supervision to the aquatics staff, giving superior program quality, ensuring all programs support membership, increasing program enrollments, and enhancing the member and participant experience. This position ensure that their teams operate efficiently and employs a continuous improvement model to meet and/or exceed goals for member/participant satisfaction, financial management and overall growth.
Critical areas of expertise include: leading others and working in teams, highly organized program management, delivering and managing programs focusing on quality, proven results in growth in programs, successfully overseeing part-time/full-time teams and interviewing, hiring and onboarding associates.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES: Program Quality and Growth
Aquatic Operations > Leads the aquatic operations to ensure membership engagement, acquisition, retention, and continuous improvement to include, but not limited to:
- Directs and supervises program activities to meet the needs of the community and fulfill YMCA objectives.
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Establishes and expands all aquatic and other program activities within the community in accordance with strategic and operating plans
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Develops creative and innovative programs and services (ie… pool events, stroke clinics, Intro to lap swim, movie nights, dry land games) in the Aquatic Department to drive membership sales, engagement, and retention.
- Develops and maintains collaborative relationships with community organizations.
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Recruits, hires, trains, develops, schedules and directs personnel and volunteers as needed within the aquatics department.
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Direct supervision and promotion of ASHI classes to staff and the community
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Reviews and evaluates associate performance.
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Develops strategies to motivate staff and achieve goals.
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Responsible for daily pool operations and compliance to all state, local and YMCA health & safety regulations.
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Conducts and ensures proper maintenance of pools. Maintains accurate records for pool operation to include pool chemical checks and routine maintenance.
Membership Enrollment > Drives program membership enrollment including meeting/exceeding established goals. This includes:
o Collaborating with the Membership Director, association marketing team and center leadership teams to execute enrollment and marketing plans for the center.
o Overseeing the identification and follow-up on opportunities to increase membership and converts prospects to members.
o Meeting/exceeding revenue goals (net) for new and existing memberships and optimizes the center(s)’
membership
o Leveraging marketing resources and drives frequent/regular community, web and social media communications and engagement.
o Assists with identifying and attending community events to promote Y membership.
o Assists with providing enrollment and marketing support as needed including web and/or social media
communications and engagement.
o Accountable for achieving the center membership revenue budget.
Operations/Team Leadership
Administrative > Manages daily business and administrative functions as it pertains to the aquatics program.
o Directly responsible for aquatic budget, supplies, schedules and processing of payroll for direct staff
(Instructors/Coaches) to ensure efficient use of resources occurs within programs at all times.
o Supervises/coaches team and ensures program operations align with member experience, member acquisition, and member administration goals.
o Generates and/or analyzes membership, enrollment, and revenue reports to monitor and report on achievement of membership goals.
o Ensures adherence to all YMCA policies and procedures regarding the safety, health and welfare of members, program participants, guests and staff.
o In collaboration with the mangament team, achieve the center operating margin
Strategic Planning > Develop strategies for short- and long-term needs of the program and effectively leads
and manages a stable team toward established goals and objectives. Cultivates program knowledge base for all associates, stressing the importance of program planning, service excellence and community service.
o Attends best practice sharing meetings with other aquatic leaders across the Y as needed and throughout the industry
o Joins any required or encouraged professional groups to bring a strong reputation and knowledge base, representing our team as needed in national conferences, training and development opportunities.
o Participate in annual giving campaign goals and provide leadership to staff giving and engagement.
Team Leadership > Provides direct supervision and leadership while hiring, developing, motivating and
retaining a committed team passionate about the YMCA’s mission, safety and service to members.
o Provides direct supervision to all direct reports and develops and monitors staff member development plans and training opportunities that promote career growth within the Y.
o Advocates for association-wide practices and is a source for innovative ways to grow the program membership experience, base, and practices.
o Supervises and leads program teams to create and maintain meaningful and impactful relationships.
o Manages associate schedules and payroll for department ensuring efficient use of resources occurs
within programs at all times.
o Ensures compliance with all federal, state and county laws and regulations related to payroll, licensing, child labor laws, etc.
Membership Engagement and Retention > Evaluates member connection and commitment to YMCA programs and services ensuring the member experience is consistent, integrated and aligned to YMCA goals including:
o Analyzes data about member satisfaction and interests to ensure connection to aquatic programs, services, and other members.
o Follows up with all members/non-members, in a timely manner, who complete aquatic surveys, and remedies any lesser evaluation than desired.
o Collaborates regularly with center leadership, program operations, and other related teams to ensure the member experience is consistent, integrated and aligned with member needs.
o Implements relationship development strategies to increase membership engagement and retention.
Safety and Risk Management
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Ensures all Tampa Y program standards and best practices are implemented and followed. Applies YMCA policies and procedures, including those related to best practices, emergency procedures, medical and disciplinary situations and child abuse prevention.
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Ensures all program associates are properly trained and prepared for emergency situations. This includes implementing and following training requirements in addition to ensuring proper reporting of all incidents/accidents according to risk management procedures.
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Maintains proper records, including associate certifications, meetings, and trainings.
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Schedules associates and volunteers in accordance to safety and program needs and ensures all safety and program ratios are followed.
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Monitors programming to adhere to all state, local and YMCA health & safety regulations.
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Completes all job related, supervisory and other trainings as directed by supervisor.
- Performs all other duties as assigned.
Cause-Driven Leadership® Competencies – Team Leader
Mission Advancement > Models and teaches the Y’s values. Ensures a high level of service with a commitment to improving lives. Provides volunteers with orientation, training, development, and recognition. Cultivates relationships to support fundraising.
Collaboration > Champions inclusion activities, strategies, and initiatives. Builds relationships to create small
communities. Empathetically listens and communicates for understanding when negotiating and dealing with conflict. Effectively tailors communications to the appropriate audience. Provides staff with feedback, coaching, guidance, and support.
Operational Effectiveness > Provides others with frameworks for making decisions. Conducts prototypes to support the launching of programs and activities. Develops plans and manages best practices through engagement of team. Effectively creates and manages budgets. Holds staff accountable for high-quality results using a formal process to measure progress.
Personal Growth > Shares new insights. Facilitates change; models adaptability and an awareness of the impact of change. Utilizes non-threatening methods to address sensitive issues and inappropriate behavior or performance. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.
Education/Experience Required:
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Bachelor's degree in Sports Management, Recreation, Health Sciences, Physical Education or related field or equivalent experience preferred.
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Minimum of three (3) years of aquatic or similar with supervisor experience preferred.
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Experience working in a Y (or similar) 3,000+ unit membership base organization supervising or serving in a leadership role preferred
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Supervision of budget exceeding $2,000,000 preferred (or equivalent budgeting and/or goal achievement)
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Proven results in increasing program quality and growth through exceptional planning and organizational skills.
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Highly motivated with the ability to meet or exceed goals, cultivate and retain program participants.
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Demonstrated ability to multi-task and adapt to changing contexts and priorities.
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Strong analytical and critical-thinking skills with the ability to identify and leverage relevant data to use in planning and decision-making.
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Strategic planning and tactical execution experience that resulted in achievement of goals
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Excellent personal computer skills and experience with standard business software
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Must be able to work flexible hours including evenings, weekends, and holidays
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Ability to relate effectively to diverse groups of people from all social and economic segments of the community
Certifications/Trainings Required:
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Must obtain within 30 days of employment and then maintain current certifications in BLS, First Aid, and Oxygen Administration.
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Maintain other required certifications as stated in the training matrix.
WORK ENVIRONMENT AND PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job including, but not limited to:
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The employee frequently is required to remain alert, with no lapses in consciousness.
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The employee frequently is required to see, observe, and hear all participants, and make sound judgments and decisions.
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Ability to communicate verbally, including projecting the voice across distances (in normal and loud situations), and communicate swiftly and effectively with lifeguards, staff, emergency personnel and members.
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Ability to observe all areas of the aquatic environment, including in the water and anywhere around the zone of responsibility, and hear noises and recognize victims in distress.
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Remain in or around designated aquatic areas at all times.
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While performing the duties of this job, the employee is regularly required to move to various locations, sit and/or stand for extended periods, including in and around elevated chair.
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Ability to direct and control the activities of others, to work under specific instructions, work alone and under stressful conditions.
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Ability to crouch and bend at the waist and knees.
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Ability to physically and mentally perform all needed rescues, removals (in and out of the water) and survival skills, including administering CPR/AED, First Aid and Oxygen effectively.
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Must have flexibility and the ability to adapt to changing circumstances.
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Ability to lift and move a minimum of 50 pounds.
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Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.
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Ability to work in a variety of environments, specifically those subject to extreme humidity/dampness, heat and cold.
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The noise level in the work environment is usually moderate or high.
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This position may require availability to work flexible hours including evenings, weekends, and holidays as needed.
Click HERE to review guidelines and best practices for submitting an application
Full Time Benefits Summary:
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20 days of Paid Time Off, increasing with service
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7 paid holidays
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Employer-supported health, vision, dental insurance
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Tampa YMCA family membership
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$2,000 employer-provided assistance for qualified dependent care programs (before/after school care and camp)
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20% off program fees (swim lessons, youth sports, summer camp and more)
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30% off personal training
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Start at 403 (b) smart savings account through YMCA Benefits on day one of employment (optional)
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Employee Assistance Program (EAP) through BayCare Behavioral Services (phone and online)
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Professional development opportunities through Y-USA trainings
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Retirement plan eligibility: After completing 1000 hours of service over two, twelve-month periods and at least 21 years of age, part-time and full-time associates are eligible for the Tampa YMCA to contribute 12% of your earnings to a 401(a) account. Once enrolled, the associate is immediately vested.
Association Summary:
The Tampa Metropolitan Area YMCA is a top-rated ‘4-star’ Charity Navigator and Guidestar ‘Gold’ rated non-profit charitable organization for youth development, healthy living and social responsibility. Join a cause-driven association focused on empowering every individual in our community to reach their healthiest and most fulfilled life. Learn more about the Tampa YMCA at www.tampaymca.org.
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14 Family Center Ys, 65-acre outdoor adventure camp, Community Learning Center, two program centers, 27 afterschool sites, 18 Early Head Start sites
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Largest youth development and health & wellness provider in the region
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300,000+ community members served
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1,600+ staff members
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1000+ volunteers
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$50MM in revenue
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An independent 501(c) 3, locally-governed and managed
Located in sunny Florida, the Tampa Metropolitan Area YMCA offers an ideal location with beautiful weather affording a desirable setting for an active outdoor lifestyle year-round, is close to many beaches and theme parks and Florida is one of very few states that has no state income tax.
The Tampa Y is an equal opportunity employer and a drug-free workplace.
