Account Executive - Advertising Sales
Position Summary
The Advertising Sales Account Executive is responsible for prospecting new clients and the selling of multi-platform Buckeye Broadband advertising to local advertisers.
The Advertising Sales Account Executive is responsible for achieving agreed upon productivity levels and revenue goals.
The Advertising Sales Account Executive reports to the Market Manager.
There are no direct reports to this position.
Essential Functions
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Increasing the revenues of Buckeye Broadband through the sale of commercial advertising on Buckeye Broadband cable, OTT, digital, billboard, and social media platforms;
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Presenting new ideas to clients and explaining how specific types of multi-platform advertising will help promote the client’s products or services in the most effective way possible;
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Developing and maintaining ongoing relationships with small and medium sized businesses in order to increase and retain advertising sales revenue, including using the telephone to make calls, writing letters & email correspondence, and driving to make personal visits to retailers and advertisers;
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Processing all correspondence and paperwork related to accounts;
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Delivering advertising proofs to clients for approval;
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Preparing promotional plans, sales literature, media kits, and sales contracts;
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Developing and preparing idea focused marketing program presentations and cost estimates for potential Buckeye clients;
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Meeting the monthly sales activity and revenue goals established for the Advertising Sales Representative position;
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Performing collections of accounts as needed;
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Performing reporting functions to specified goals; reports include but are not limited to: Keeping CRM updated, and other projection and forecast activity;
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Following and enforcing the Company’s policies and procedures, including the EEO guidelines and safety, at all times;
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Performing any miscellaneous department duties as needed.
Education and Experience Requirements
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High school diploma or the equivalent – required
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Minimum 2 years of previous outside sales experience – required
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Intermediate computer skills with the ability to use the Internet – required
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Experience working with Excel, PowerPoint and Word - preferred
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Familiarity with contact management applications (such as salesforce or other CRM) - preferred
Core Competencies
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Agile – Embraces change; adaptable and flexible; sense of urgency;
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Innovative – Uses critical thinking; Creativity; Continuous learning; Challenges the status quo;
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Customer Focused – External/Internal; Creates the exceptional customer experience; demonstrates a sales and service mentality;
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Collaborative – Teamwork, Proactive knowledge sharing, Constructive Conflict;
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Accountable – See it, Own it, Solve it, Do it; Hold each other accountable.
Job Specific Competencies
Other Skills and Requirements
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Background record that meets Company standards;
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Reliable means of transportation at all times;
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Present professional appearance and demeanor;
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Strictly maintains confidentiality of financial and/or other information acquired in the course of work; discloses only when authorized, unless legally obligated to do so.
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Valid driver’s license and driving record that meets company standards at all times (used if driving is required)
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Skills Required:
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Reads, writes and speaks English clearly and concisely with accurate spelling and punctuation;
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Demonstrates good working relationship with other Account Executives, Advertisers, Engineering and Programming personnel;
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Punctuality and good attendance.
Working Conditions and Physical Demands
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Physical Demands:
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Walking, kneeling, standing, stooping, sitting, driving, hearing, talking, vision (close, distant, color, depth perception, adjust focus), and use of hands and fingers. Light lifting of 25 lbs. is occasionally needed.
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Working Conditions:
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The Advertising Sales Account Executive is an entry level full-time, exempt sales position, regularly working 40 hours per week Monday through Friday. In addition, the flexibility to work as needed to meet the customer needs, including Saturdays, Sundays or weekends is required.
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The Advertising Sales Account Executive works with various office equipment including, but not limited to, telephones, personal computers, printers, fax machines, paper shredders, copy machines.
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The Advertising Sales Account Executive is required to drive on the job as needed and is subject to regular MVR checks. He/she must maintain a valid driver’s license and maintain a driving record the meets Company standards for an insurable driver at all times. Any time these conditions are not met, he/she must not drive on the job and must immediately report it to their supervisor.
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The Company is a drug-free workplace. All employees are required to adhere to the Company’s drug-free workplace programs and policies. Pre-employment testing is mandatory along with random testing throughout continued employment.
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The duties assigned, the hours worked, and the status of this position is subject to change as the needs of the company changes.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Use of Company Resources, Equipment and Confidential Information
Company resources, equipment and information are provided to employees to facilitate work. They may not be used for purposes other than work without proper authorization. Any unauthorized use of company resources, equipment or information is strictly prohibited. Any unauthorized use of customer data or any other company information gained via any company resource is a breach of confidentiality and is strictly prohibited. Any unauthorized use of company resources, equipment information and/or breaches of confidentiality may be cause for termination of employment.
The statements herein are intended to describe the general nature and level of work being performed by employees assigned to this job. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required and may be expanded or changed to include other duties or responsibilities that management may deem necessary from time to time.
