Job Overview
PenFed is hiring a (Hybrid) AVP Credit Card Acquisitions at our Tysons, Virginia; Eugene, Oregon; Omaha, Nebraska or San Antonio, Texas location. The incumbent of this role will be accountable for driving new credit card acquisitions across all channels, including Direct Mail, Digital, Financial and Contact Centers, and Partnerships. The role owns the acquisition strategy and delivery against ambitious growth targets, ensuring disciplined economics and scalable execution. The role collaborates closely with Credit Policy, Marketing, BI/Analytics teams and other partners including underwriting, finance, channel leadership, and technology to optimize acquisition and targeting strategies, improve conversion and drive sustained portfolio growth. This position will maintain strong relationships across consumer bank products, Compliance, Legal, IT, Fraud, and Card Operations to drive success of the high growth consumer business. Primary KPIs include new card acquisitions, channel-level conversion rates, CPA, and overall acquisition economics.
Responsibilities
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties, and the position will perform other duties as assigned.
- Own end to end card acquisition strategy across Direct Mail, Digital, Financial and Contact Centers, and Partnership channels.
-
Deliver against aggressive new card acquisition targets while maintaining disciplined economics. Establish channel specific KPIs, dashboards and performance routines.
-
Drive acquisition campaigns including pre-approval, pre-screen and invitation to apply campaigns across member base and non-members in the target segments.
-
Responsible for collaborating with partners to manage CPA, payback and lifetime value targets.
-
Closely partner with credit policy and analytics team on segmentation, targeting and credit buy box expansion for acquisition. Continuously monitor and improve the credit declines, identify policy improvement areas and process issues.
-
Partner with Decision Science team to build and improve models to effectively target new members. Partner with marketing to refine targeting, offers and channel strategies.
-
Collaborate with underwriting, technology and operations to improve application flows and scalability.
-
Identify growth constraints and develop corrective action plans. Drive alignment across channel leaders on growth priorities.
-
Provide product performance reporting as well as industry benchmark data to executive management; be an expert with respect to the competitive landscape.
-
Leverage data and technology to analyze results, manage performance, and constantly improve the member experience. Optimize acquisition funnels using data driven diagnostics and test-and -learn frameworks.
-
Support the broader product management organization and provide coaching and development opportunities for team members to advance their career.
-
Assist with special product strategy projects as needed.
Qualifications
Equivalent combination of education and experience is considered.
- Bachelor's Degree in business or marketing required, Master's Degree preferred.
-
Minimum of twelve (12) years' experience in card acquisition and growth with product leadership roles at credit union, banking and/or fintech industries required.
-
Minimum of five (5) years' direct management experience and one (1) year of experience in a Director Level role required.
-
Experience working with branches and contact centers distribution models required.
-
Proven success in driving acquisition at scale across multiple channels.
-
Strong expertise in acquisition economics, direct marketing, and funnel optimization.
-
Strong analytical and financial skills coupled with execution discipline.
-
Proven ability to address and persuade multiple constituencies including senior executives.
-
Demonstrated ability to influence cross function teams.
-
Excellent communicator across all levels within an organization providing clarity to complex concepts and solutions.
-
Ability to deliver initiatives from conception through completion on time, within budget, and on or beyond scope.
-
Experience using A.I. tools preferred.
Supervisory Responsibility
This position will supervise employees.
Licenses and Certifications
No additional licenses or certifications required.
Work Environment
While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.
*Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.*
Travel
Ability to travel to various worksites and be on call may be required.
Pay Transparency
The anticipated starting salary range for this role is $121,800.00 - $300,000.00
This position is eligible for an organizational performance based annual bonus, subject to board discretion and approval.
This position is eligible for an individual performance based annual bonus.
#LI-Hybrid
Benefits
At PenFed, we offer a robust benefits package designed to support you both personally and professionally. You'll have access to comprehensive health, dental, and vision plans; paid time off; and family-friendly benefits like paid parental leave, care support, and fitness center access. Financial wellness is encouraged through features like a 401(k) match, employee loan discounts, and fully paid life and disability coverage. We also support growth via education assistance, community involvement, and volunteer opportunities.
Our Purpose
Helping members achieve their dreams since 1935. Pentagon Federal Credit Union (PenFed) is one of America's largest federal credit unions, serving 2.8 million members worldwide with $29 billion in assets. PenFed offers market-leading certificates, checking and savings, credit cards, personal loans, mortgages, auto loans, and a wide range of other financial services, always with members' interests in mind. PenFed is federally insured by the NCUA and is an Equal Housing Lender.
Berkshire Hathaway HomeServices PenFed Realty, LLC is a full-service real estate company ready to assist our clients with buying, selling and renting a home. The company is a wholly owned subsidiary of PenFed Credit Union and is the largest independently-owned brokerage in the Berkshire Hathaway HomeServices network, placing us in the top 1% of all real estate brokerages in the country. With almost 60 offices and nearly 2,000 world-class sales professionals, we offer complete service coverage in Virginia, Maryland, the District of Columbia, Delaware, Pennsylvania, West Virginia, Florida, Tennessee, Kansas and Texas. In addition, we also offer specialized client services which include management of vacation properties and long-term rentals, corporate relocation services and national referral network.
Equal Employment Opportunity
PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same. PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at
[email protected] .
