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Are you passionate about pets?
Love developing strategies that truly influence shoppers at the point of purchase? Join our team as a Shopper Marketing Manager and take ownership of building and executing shopper-centric marketing programs that drive brand growth and retail sell-through. You’ll act as the bridge between Brand Marketing and Sales, delivering compelling in-store and omnichannel experiences that elevate the consumer journey across all channels for our Catit, Fluval, and ExoTerra brands.
Why Join Hagen Group: Hagen Group is a trusted, family-run business with over 70 years of experience, founded in 1955 in Montreal. With U.S. operations headquartered in Mansfield, Massachusetts, and a global presence, we’re known for our commitment to innovation, quality, and nutritional excellence. Our aim remains simply to improve the lives of pets, who in turn improve our lives every day.
How You’ll Be Contributing: Essential duties and responsibilities:
Position Summary:
Location: USA - Remote
Reports To: SVP of Sales
The Director of Sales Analytics is a critical leadership role responsible for transforming data into actionable insights that drive revenue growth across our multi-category portfolio. This individual will lead the development of analytics capabilities, leverage syndicated data (including Nielsen), and partner cross-functionally with Sales, Marketing, and Finance to identify opportunities, optimize performance, and support strategic decision-making.
This role requires a hands-on leader (“player-coach”) who can both build and execute while developing a high-performing analytics function.
Key Responsibilities:
Strategic Analytics & Insights
- Translate complex data sets (Nielsen, POS, syndicated, internal) into clear, compelling business insights and actionable recommendations
- Identify opportunities for growth across customers, categories, and channels (pricing, assortment, promotion, distribution)
- Lead the development of data-driven selling stories for key retail partners
- Provide forward-looking insights to support strategic initiatives and long-term growth plans
Business Performance & Reporting
- Own and lead all sales reporting and analytics, including weekly, monthly, and quarterly business reviews
- Develop standardized dashboards and KPIs to track performance across customers and channels
- Analyze performance vs. plan, prior year, and market trends to identify risks and opportunities
- Present insights and recommendations to senior leadership, including the SVP of Sales
Planning & Forecasting
- Partner with Sales and Finance to support forecasting, demand planning, and annual operating plans
- Develop analytical frameworks to improve forecast accuracy and scenario planning
- Support pricing strategy, trade investment analysis, and ROI measurement
Retail & Customer Analytics
- Leverage Nielsen and other syndicated data to analyze category trends, market share, and competitive dynamics
- Identify whitespace opportunities at retail (distribution gaps, assortment optimization, shelf strategy)
- Support Joint Business Planning (JBP) with data-backed recommendations
Cross-Functional Leadership
- Serve as a key partner to Sales, Marketing, and Finance to align on strategy and execution
- Collaborate with Marketing on category insights, innovation sizing, and go-to-market strategy
- Partner with Finance on financial modeling, trade efficiency, and revenue optimization
Team Leadership & Capability Building
- Build, lead, and develop a high-performing Sales Analytics team
- Establish best practices, tools, and processes for data management and reporting
- Drive a data-driven culture across the organization
- Act as both a strategic leader and hands-on contributor
Qualifications:
Experience
- 10+ years of experience in Sales Analytics, Category Management, Revenue Growth Management, or related roles within CPG
- Deep experience with Nielsen (required) and other syndicated data sources (IRI/Circana preferred)
- Proven track record of influencing sales strategy and driving measurable business results
- Experience supporting major retail accounts (e.g., mass, grocery, pet specialty, eCommerce)
- Prior experience in the pet category preferred
Skills & Capabilities
- Strong analytical and problem-solving skills with the ability to synthesize large data sets into clear insights
- Exceptional storytelling skills—ability to translate data into compelling narratives for internal and external stakeholders
- Advanced proficiency in Excel and data tools (e.g., Power BI, Tableau, or similar)
- Strong financial acumen and understanding of forecasting and trade spend
- Ability to operate both strategically and tactically (“roll up sleeves” mindset)
Leadership
- Demonstrated ability to lead and develop teams
- Strong cross-functional collaboration skills
- Executive presence with the ability to influence senior leadership
- High ownership mentality with a bias for action
Key Success Metrics
- Revenue and share growth driven by analytics-led initiatives
- Forecast accuracy and planning effectiveness
- Quality and impact of insights delivered to Sales and leadership
- Effectiveness of business reviews and decision-making support
- Development of scalable analytics tools and processes
