Job Summary
You will be part of one of the quirkiest, most smile-producing businesses in the area.
At Taffy Shop, we're all about treating others — and we need a Social Media Manager who can take that mission online and make the whole internet grin.
Our slogan is "Nice to meet Chew." Every experience with our company — from devouring a bag of taffy to stumbling onto one of our videos at 1am — should make people scream from the rooftops:
"Oh what a treat that was!"
We're serious about this. (Okay, we're playful about most things. But we're serious about this.)
This Is Not a Typical Social Media Job
This is not a "schedule some posts and clock out" role.
This is an ownership role.
You are responsible for how our brand:
We already know social is one of the biggest levers for our growth. When the content is flowing, organized, and firing on both organic and paid, our sales jump by several thousand dollars a day. We need someone who treats that like the opportunity it is.
If you're looking for a job where you're handed a content calendar and told exactly what to make, this won't be a fit.
If you're excited to own a brand voice, run wild with quirky ideas, and build something people actually want to follow — this is exactly that role.
Our Culture (Non-Negotiables)
Culture is HUGE to us. You must want to passionately embody our ideals:
- Stretch Yourself — We're a small business, which means we all wear lots of hats. We pride ourselves on flexibility, reliability, and jumping in wherever needed.
- Challenge the Norm — We're traditionally inventive. We embrace new ideas, quirky thinking, and trying things just to see what happens. Our social is fun, not boring corporate wallpaper.
- Build Community — We build people. Every interaction — in person, in comments, in DMs — should be positive, optimistic, and uplifting.
- Make it Right — Candy should put a smile on everyone's face. If it doesn't, we fix it. What we do for people matters more than what we sell.
- Be The Difference — We take ownership. If something can be better, we make it better — every time.
What You'll Own
You don't wait to be told what to post.
You see what needs to be made — and you make it happen.
Content Creation & Voice
- Own our brand voice across every platform — fun, quirky, unmistakably Taffy Shop
- Shoot, edit, and publish short-form video (Reels, TikTok, Shorts) that people actually want to watch
- Show up on camera and pull our team and customers into the fun
- Write scroll-stopping captions, hooks, and copy
- Keep a steady, organized flow of content so we're never scrambling
Growth & Strategy
- Build and run the content calendar across organic and paid
- Plan and manage paid social campaigns (Meta, TikTok) and optimize spend
- Grow followers, engagement, and — most importantly — sales
- Test new formats, trends, and quirky ideas just to see what sticks
Community & Engagement
- Respond to comments and DMs in our voice — fast, warm, funny
- Turn followers into customers and customers into superfans
- Spot and jump on trends, moments, and collaborations
Analytics & Improvement
- Track what's working, report on it clearly, and double down
- Tie content to revenue — know which posts move the needle
- Continuously improve based on real numbers, not vibes alone
Cross-Team Collaboration
- Coordinate with the storefront and events teams to capture great content (Taffyology classes, new flavors, local events like Ironman, Senior Games, PGA, and pickleball tournaments)
- Support promotions, collaborations, and partnerships with content that converts
Who You Are
You're equal parts creative, quick-wit, and world-class problem solver.
You:
- Love making people smile — and know how to do it in 15 seconds or less
- Take ownership and get things done
- Bring energy, positivity, and creativity
- Care about meaningful work — not just a paycheck
- Are happiest when you're making a difference (and a little chaos, in the best way)
Things that drive you crazy:
- Boring, "safe," corporate content
- "Going through the motions"
- Lack of follow-through
- Sloppy execution
- Mediocrity
Qualifications & Skills
Must Haves
- Proven experience running social media for a brand or business (please share your work)
- Short-form video creation and editing skills
- Comfortable and confident on camera
- Strong copywriting and a genuine sense of humor
- Strong organization and planning skills
- Ability to take initiative and follow through without hand-holding
Nice to Haves
- Experience running paid social campaigns (Meta/TikTok ads)
- You are a guru and fully understand, Meta, Google, TikTok, and other platforms
- Graphic design skills
- Experience tying content to sales/revenue
- A portfolio or accounts you've grown (bonus points if they made us laugh)
- Photography skills/video skills
Schedule & Location
This is a full-time, in-person role based at our Santa Clara shop. Being on-site is how you'll capture the taffy-making, the flavors, the team, and the fun that make our content great. (Adjust if you want to allow any hybrid flexibility.)
Why Join Taffy Shop?
- Fun, high-energy environment
- Real ownership of a brand that's genuinely fun to make content for
- Variety in your day — no "same thing every day" role
- Direct line between your work and the company's growth
- Employee discount
- Paid time off
A Final Note
This role isn't a reward for tenure — it's a responsibility for outcomes.
If you're someone who:
- Sees what needs to be made and makes it
- Takes pride in doing things right
- Loves creating great experiences for others (and the occasional viral moment)
…we'd love to meet you.
Job Type: Full-time
Pay: $45,000.00 - $55,000.00 per year
Benefits:
- Employee discount
- Paid time off
Application Question(s):
- What is it about @taffyshopdotcom social media that you like? How can you build on that?
- Please share links to social accounts, videos, or campaigns you've created or grown. (This is the most important part — show us your stuff.)
- With so many opportunities available, why are you interested in this one with the Taffy Shop?
*
Our content is fun, quirky, and anything but boring. Pitch us one video or post idea for a saltwater taffy shop that would make people stop scrolling.
Work Location: In person
